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Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
Look Out: A Safety Service for Students
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Look Out: A Safety Service for Students

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  • 1. Crime & Safetya service for Carnegie MellonTHE INVESTIGATORSLauren ChapmanKristle McCrackenMarcus Pérez Cervantes
  • 2. TERRITORy MAp Ni s gh pu tT am im C e On O n e Ca im mp yT SEXUAL ASSAULT us Da LARCENY ARMED ROBBERY ARMED BURGLARY ROBBERY SEXUAL ASSAULT MOTOR VEHICLE THEFT s pu Da m yT Ca BURGLARY im O O ff ff e e Ca m Ti m pu ht s NigDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 3. TERRITORy MAp Ni s gh pu tT am im C e On O n e Ca im mp yT SEXUAL ASSAULT us Da LARCENY INCONVENIENCE ARMED ROBBERY BREAKDOWN OF COMMUNICATION ARMED BURGLARY ROBBERY RISKY BEHAVIOR ASSAULT SEXUAL MOTOR VEHICLE THEFT s pu Da m yT Ca BURGLARY im O O ff ff e e Ca m m t Ti pu s NighDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 4. HuNT STATEMENT We are going to research what students know and do about crime in order to make safety more convenient. We believe this will promote safety and awareness of crime among students.Designing For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 5. CORE COMpETENCy CMU POLICE MISSION STATEMENT The mission of the CMUPD is to enhance and promote safety at the university through collaboration, proactive problem-solving, open communication and the delivery of professional and dependable police and security services.Designing For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 6. CMu pOlICE: COMpANy pERCEpTION Communication • Students read and receive crime alerts Miscommunication • Students know more about crime off campus than crime on campus • Students confused about what CMU police do (eg. safewalk) • Not all students know police dept. number Collaboration • No collaboration with students Dependable • Response rate varies considerablyDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 7. wHAT DO yOu THINk Of wHEN SOMEONE MENTIONS CRIME?Designing For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 8. wHAT DO yOu THINk Of wHEN SOMEONE MENTIONS CRIME? pERSONAl SAfETyDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 9. wHAT DO yOu THINk Of wHEN SOMEONE MENTIONS CRIME? pERSONAl SAfETy MuGGINGSDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 10. wHAT DO yOu THINk Of wHEN SOMEONE MENTIONS CRIME? pERSONAl SAfETy MuGGINGS VIOlENT ASSAulTSDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 11. wHAT DO yOu THINk Of wHEN SOMEONE MENTIONS CRIME? pERSONAl SAfETy MuGGINGS VIOlENT ASSAulTS NIGHTTIMEDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 12. buT wE DISCOVERED ANOTHER TypE Of CRIME...Designing For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 13. REpORTED TO CMu pOlICE IN 2009 (both numbers have since risen) BURGLARY 25 LARCENY 241 ASSAULT 1Designing For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 14. Thefts occur most frequently: library, university Center and Gym locker roomsDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 15. ENVIRONMENT DESCRIpTION “Safety is protecting the well being of the campus community while allowing them to conduct their daily activities in the freest manner possible.” - Graduate StudentDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 16. “We get a lot of people who wander onto the campus, drug addicts, etc, who aim to steal. A lot of cell phones, laptops and bikes are stolen.” - Carnegie Mellon University Campus PoliceDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 17. “Safety is having bodily security, not being afraid for your life, comfortable leaving possessions in place without them being at risk of theft.” - Undergraduate StudentDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 18. “When she lived in the dorms, she used to lock her stuff whenever she would leave her room or some one she didn’t know was in the room.” - Undergraduate StudentDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 19. “Students are easy targets. They’re least aware and carrying a $2, 000 laptop.” - Graduate StudentDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 20. STAkEHOlDER MAp RE CTU RU Preventative O RT ST Devices Pets Dispatch Center PP CMU - Safety HQ TY SU FE SA Security Guards Escort Service Detectives U CM Campus Police Safe Walk Dispatch Center Student Police Government Students Faculty & Staff Safety Awareness Educator (Bike & laptop Pittsburgh Police registration) Safety Alerts U. Pitt Police Other Students Paramedics PAT Bus system Dispatch Center U.PittDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 21. STAkEHOlDER MAp RE CTU RU Preventative O RT ST Devices Pets Dispatch Center PP CMU - Safety HQ TY SU FE SA Security Guards Escort Service Detectives U CM Campus Police Safe Walk Dispatch Center Student Police Government Students Faculty & Staff Safety Awareness Educator (Bike & laptop Pittsburgh Police registration) Safety Alerts U. Pitt Police Other Students Paramedics PAT Bus system Dispatch Center U.PittDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 22. SAfETy IS INCONVENIENT IN TERMS Of... Ask someone Constant Vigilance to watch stuff Packs up belongings, Police follow-up Does not report with investigation gets print out Studying at library, Does not want to pack, When returns, Reports theft Buys new laptop prints homework leaves belongings laptop stolen to CMU police 2pm 2:15pm 2:20pmDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 23. SpEED DATINGDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 24. Have you ever wished you could o er your friends a ride back home? “Vice versa. Can you take me home?“ “You don’t think to ask people who aren’t Some friends accept and drive Student drives to school. Before the Student leaves he or there.” she sends a noti cation to his or home together. - Graduate o er a ride home. her friends to StudentsDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 25. Have you ever wished you didn’t have to worry about leaving your belongings unattended? “I am always very anxious for fear of losing belongings.” Student working at the library. He or she - Graduate Student ID to active the protection system of the desk. Student uses CMU has to get homework that is being printed.Designing For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 26. NEw SERVICE STRATEGy Our service strategy is to decrease campus theft, related anxiety and to make safety more convenient.Designing For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 27. NEw CuSTOMER jOuRNEy Studying at library, Leaves belongings, When returns, Gives Look Out Continues working prints homework knowing classmate is everything is still points to thank on homework nearby watching out in place nearby classmate 2pm 2:15pm 2:20pmDesigning For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 28. MEET ERICASenior robotics studentLives off campusNo carWorks at CMU lateTrusts CMU Low HighAwareness Low HighResponsibility Low HighTakes risk Low High
  • 29. MEET ANDREwFreshman history studentLives on campusWorks at libraryHangs out at UCGoes to gym 3X weekTrusts CMU Low HighAwareness Low HighResponsibility Low HighTakes risk Low High
  • 30. [ VIDEO SkETCH ]Designing For Service November 2010 Marcus Pérez Cervantes Lauren Chapman Kristle Mccracken School of Design Carnegie Mellon University
  • 31. Application Visit day freshman AwarenessSERVICE bluEpRINT essay orientation event Essay Welcome packet, Locks, Points, brochure, email stickers, ID tags, takeaways, emailphysical evidence phone app, pointsuser actions Write about Attend, learn Attend: Attend, looking out for personalize & participate others register belongings, register look out Line of interactionOnstage contact Tour guide, host Presentation Event teamperson team, program director Event team Event team Line of visibilitybackstage contact Event team Look out team Event team Admissionsperson coordinators coordinators committee CMU police CMU police Line of internal interactionSupport processes Online Registration Flyers application program Look Out web Look Out web app Info about CMU app values & Email client programs Email client
  • 32. look out look out point rewardsSERVICE bluEpRINT assignment programphysical evidence Email Points Takeawaysuser actions Read email, look Allocate points, Redeem points, out look out pick prize Line of interactionOnstage contactperson Other CMU students bookstore Line of visibilitybackstage contact Look out team Look out team Look out teamperson Line of internal interactionSupport processes Look Out web Look Out web Look Out web app app app Email client Reward scale Reward scale
  • 33. Thank youTHE INVESTIGATORSLauren ChapmanKristle McCrackenMarcus Pérez Cervantes

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