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Personal Branding and Social Media
Personal Branding and Social Media
Personal Branding and Social Media
Personal Branding and Social Media
Personal Branding and Social Media
Personal Branding and Social Media
Personal Branding and Social Media
Personal Branding and Social Media
Personal Branding and Social Media
Personal Branding and Social Media
Personal Branding and Social Media
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Personal Branding and Social Media

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A lecture on building a Personal Brand using the Social Media to the students of the Design Faculty of the Politecnico of Milan.

A lecture on building a Personal Brand using the Social Media to the students of the Design Faculty of the Politecnico of Milan.

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  • 1. BRANDING U Personal Branding and Social Media Lecture Faculty of Design Politecnico of Milan
  • 2. Agenda
    • why personal branding
    • why social media
    • the economy of reputation
    • main strategies
      • Twitter
      • LinkedIn
      • FriendFeed
      • Spock
      • Creative Commons
  • 3. Companies are Brands
    • You Trust your favorite Brands
    • People identify themselves with Brands:
      • I'm a Mac addicted
      • I'm a Ducati rider
      • I'm an Alfa Romeo Driver
      • I'm a ...
    • Fansumer
  • 4. Why personal branding
    • Tom Peters ( The Brand Called You , 1997):
    • regardless of
      • age,
      • position
      • the type of business
    • we are CEOs of our own companies:
      • Me Spa.
    • to be in business today, our most important job is to be head marketer for the BRAND called YOU.
    • How do you make a difference?
    • How do you communicate the difference?
  • 5. Websites are dead
    • Consumers are not listening anymore:
    • http://www.centenaro.it/2008/the-break-up-con-i-sottotitoli-in-italiano
    • Brands now market through Social Media.
    • http://tinyurl.com/5xfxnp
    • Social Media:
      • is you and your opinions.
      • is conversation.
      • will pervade our job, life and entertainment more and more.
  • 6. Trust
    • Prospects trust Customers more than Companies
    • Brands must engage their community
      • RyanAir
      • MyAir
      • Cryptonite
    • Engage your Community online or your Community will engage YOU
  • 7. How do you market Brand U?
    • Job Search
      • Resumes are dead
      • Nobody trusts resumes anymore
    • New Customers
      • Your Prospects will Trust what you have DONE much more than what you TELL them!
      • Your Prospects will Trust your CUSTOMER endorsements much more than YOUR OWN!
  • 8. Main strategies: Sharing
    • Demonstrate your competence, experience, online activities and contributions
      • SlideShare,
      • YouTube,
      • flickr
    • Leverage the "the wisdom of crowds"
      • Yahoo Answer,
      • LinkedIn Answers,
      • StumbleUpon
      • OkNotizie.it
      • Digg.com
    • Be reachable
      • Blog = SEO!
    • Use Creative Commons
      • http://www.youtube.com/watch?v=L_qiH_ATvMc
  • 9. Main strategies: Join the Conversation
    • Discover new ideas:
      • Twitter
      • FriendFeed
      • Disqus
      • CoComment
    • Connect with People:
      • LinkedIn
      • Plaxo Pulse
      • FaceBook
    • Leverage RSS :
      • FeedBurner
      • Google Reader
  • 10. Main strategies: Verify your Reputation
    • Google (Incoming Links)
    • Spock
      • Robert Scoble :
        • http://www.spock.com/Robert-Scoble
    • Naymz
    • Technorati
    • Summize
      • search for Guy Kawasaki
        • http://summize.com/search?q=guy+kawasaki
  • 11. Thanks
    • luigi centenaro
    • [email_address]
    • my blog:
    • http://www.centenaro.it
    • my linkedIn profile:
    • http://www.linkedin.com/in/centenaro
    • my friendfeed:
    • http://friendfeed.com/centenaro
    • Some Right Reserved
    • This presentation is available under
      • http://creativecommons.org/licenses/by-nc-nd/2.5/it/deed.it
    • Cover Picture by Luc Legay
      • http://www.flickr.com/photos/luc/1824234195
      • The Picture on the slide on trust is from
      • http://fedvic.blogspot.com/2007/02/gods-and-children.html

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