Personal Branding and Social Media

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Personal Branding and Social Media - Presentation Transcript

  1. BRANDING U Personal Branding and Social Media Lecture Faculty of Design Politecnico of Milan
  2. Agenda
    • why personal branding
    • why social media
    • the economy of reputation
    • main strategies
      • Twitter
      • LinkedIn
      • FriendFeed
      • Spock
      • Creative Commons
  3. Companies are Brands
    • You Trust your favorite Brands
    • People identify themselves with Brands:
      • I'm a Mac addicted
      • I'm a Ducati rider
      • I'm an Alfa Romeo Driver
      • I'm a ...
    • Fansumer
  4. Why personal branding
    • Tom Peters ( The Brand Called You , 1997):
    • regardless of
      • age,
      • position
      • the type of business
    • we are CEOs of our own companies:
      • Me Spa.
    • to be in business today, our most important job is to be head marketer for the BRAND called YOU.
    • How do you make a difference?
    • How do you communicate the difference?
  5. Websites are dead
    • Consumers are not listening anymore:
    • http://www.centenaro.it/2008/the-break-up-con-i-sottotitoli-in-italiano
    • Brands now market through Social Media.
    • http://tinyurl.com/5xfxnp
    • Social Media:
      • is you and your opinions.
      • is conversation.
      • will pervade our job, life and entertainment more and more.
  6. Trust
    • Prospects trust Customers more than Companies
    • Brands must engage their community
      • RyanAir
      • MyAir
      • Cryptonite
    • Engage your Community online or your Community will engage YOU
  7. How do you market Brand U?
    • Job Search
      • Resumes are dead
      • Nobody trusts resumes anymore
    • New Customers
      • Your Prospects will Trust what you have DONE much more than what you TELL them!
      • Your Prospects will Trust your CUSTOMER endorsements much more than YOUR OWN!
  8. Main strategies: Sharing
    • Demonstrate your competence, experience, online activities and contributions
      • SlideShare,
      • YouTube,
      • flickr
    • Leverage the "the wisdom of crowds"
      • Yahoo Answer,
      • LinkedIn Answers,
      • StumbleUpon
      • OkNotizie.it
      • Digg.com
    • Be reachable
      • Blog = SEO!
    • Use Creative Commons
      • http://www.youtube.com/watch?v=L_qiH_ATvMc
  9. Main strategies: Join the Conversation
    • Discover new ideas:
      • Twitter
      • FriendFeed
      • Disqus
      • CoComment
    • Connect with People:
      • LinkedIn
      • Plaxo Pulse
      • FaceBook
    • Leverage RSS :
      • FeedBurner
      • Google Reader
  10. Main strategies: Verify your Reputation
    • Google (Incoming Links)
    • Spock
      • Robert Scoble :
        • http://www.spock.com/Robert-Scoble
    • Naymz
    • Technorati
    • Summize
      • search for Guy Kawasaki
        • http://summize.com/search?q=guy+kawasaki
  11. Thanks
    • luigi centenaro
    • [email_address]
    • my blog:
    • http://www.centenaro.it
    • my linkedIn profile:
    • http://www.linkedin.com/in/centenaro
    • my friendfeed:
    • http://friendfeed.com/centenaro
    • Some Right Reserved
    • This presentation is available under
      • http://creativecommons.org/licenses/by-nc-nd/2.5/it/deed.it
    • Cover Picture by Luc Legay
      • http://www.flickr.com/photos/luc/1824234195
      • The Picture on the slide on trust is from
      • http://fedvic.blogspot.com/2007/02/gods-and-children.html

+ Luigi CentenaroLuigi Centenaro, 2 years ago

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