Personal Branding and Social Media

BRANDING U Personal Branding and Social Media Lecture Faculty of Design Politecnico of Milan

Agenda
why personal branding
why social media
the economy of reputation
main strategies
Twitter
LinkedIn
FriendFeed
Spock
Creative Commons
…

Companies are Brands
You Trust your favorite Brands
People identify themselves with Brands:
I'm a Mac addicted
I'm a Ducati rider
I'm an Alfa Romeo Driver
I'm a ...
Fansumer

Why personal branding
Tom Peters ( The Brand Called You , 1997):
regardless of
age,
position
the type of business
we are CEOs of our own companies:
Me Spa.
to be in business today, our most important job is to be head marketer for the BRAND called YOU.
How do you make a difference?
How do you communicate the difference?

Websites are dead
Consumers are not listening anymore:
http://www.centenaro.it/2008/the-break-up-con-i-sottotitoli-in-italiano
Brands now market through Social Media.
http://tinyurl.com/5xfxnp
Social Media:
is you and your opinions.
is conversation.
will pervade our job, life and entertainment more and more.

Trust
Prospects trust Customers more than Companies
Brands must engage their community
RyanAir
MyAir
Cryptonite
Engage your Community online or your Community will engage YOU

How do you market Brand U?
Job Search
Resumes are dead
Nobody trusts resumes anymore
New Customers
Your Prospects will Trust what you have DONE much more than what you TELL them!
Your Prospects will Trust your CUSTOMER endorsements much more than YOUR OWN!

Main strategies: Sharing
Demonstrate your competence, experience, online activities and contributions
SlideShare,
YouTube,
flickr
Leverage the "the wisdom of crowds"
Yahoo Answer,
LinkedIn Answers,
StumbleUpon
OkNotizie.it
Digg.com
Be reachable
Blog = SEO!
Use Creative Commons
http://www.youtube.com/watch?v=L_qiH_ATvMc

Main strategies: Join the Conversation
Discover new ideas:
Twitter
FriendFeed
Disqus
CoComment
Connect with People:
LinkedIn
Plaxo Pulse
FaceBook
Leverage RSS :
FeedBurner
Google Reader

Main strategies: Verify your Reputation
Google (Incoming Links)
Spock
Robert Scoble :
http://www.spock.com/Robert-Scoble
Naymz
Technorati
Summize
search for Guy Kawasaki
http://summize.com/search?q=guy+kawasaki

Thanks
luigi centenaro
[email_address]
my blog:
http://www.centenaro.it
my linkedIn profile:
http://www.linkedin.com/in/centenaro
my friendfeed:
http://friendfeed.com/centenaro
Some Right Reserved
This presentation is available under
http://creativecommons.org/licenses/by-nc-nd/2.5/it/deed.it
Cover Picture by Luc Legay
http://www.flickr.com/photos/luc/1824234195
The Picture on the slide on trust is from
http://fedvic.blogspot.com/2007/02/gods-and-children.html

http://www.centenaro.it	69
http://www.slideshare.net	67
http://www.digitalmarketinglab.it	54
http://craigdeakin.com	25
http://bagtheweb.com	8
http://valerybo.blogspot.com	3
http://www.lmodules.com	2
http://magnani.posterous.com	1
http://mauromagnani.posterous.com	1
http://translate.googleusercontent.com	1
http://baddog.lv	1

Personal Branding and Social Media

by Luigi Centenaro on Jun 09, 2008

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Personal Branding and Social Media — Presentation Transcript