BRANDING U Personal Branding and Social Media Lecture Faculty of Design Politecnico of Milan

Agenda why personal branding why social media the economy of reputation main strategies Twitter LinkedIn FriendFeed Spock Creative Commons …

why personal branding

why social media

the economy of reputation

main strategies

Twitter

LinkedIn

FriendFeed

Spock

Creative Commons

…

Companies are Brands You Trust your favorite Brands People identify themselves with Brands: I'm a Mac addicted I'm a Ducati rider I'm an Alfa Romeo Driver I'm a ... Fansumer

You Trust your favorite Brands

People identify themselves with Brands:

I'm a Mac addicted

I'm a Ducati rider

I'm an Alfa Romeo Driver

I'm a ...

Fansumer

Why personal branding Tom Peters ( The Brand Called You , 1997): regardless of age, position the type of business we are CEOs of our own companies: Me Spa. to be in business today, our most important job is to be head marketer for the BRAND called YOU. How do you make a difference? How do you communicate the difference?

Tom Peters ( The Brand Called You , 1997):

regardless of

age,

position

the type of business

we are CEOs of our own companies:

Me Spa.

to be in business today, our most important job is to be head marketer for the BRAND called YOU.

How do you make a difference?

How do you communicate the difference?

Websites are dead Consumers are not listening anymore: http://www.centenaro.it/2008/the-break-up-con-i-sottotitoli-in-italiano Brands now market through Social Media. http://tinyurl.com/5xfxnp Social Media: is you and your opinions. is conversation. will pervade our job, life and entertainment more and more.

Consumers are not listening anymore:

http://www.centenaro.it/2008/the-break-up-con-i-sottotitoli-in-italiano

Brands now market through Social Media.

http://tinyurl.com/5xfxnp

Social Media:

is you and your opinions.

is conversation.

will pervade our job, life and entertainment more and more.

Trust Prospects trust Customers more than Companies Brands must engage their community RyanAir MyAir Cryptonite Engage your Community online or your Community will engage YOU

Prospects trust Customers more than Companies

Brands must engage their community

RyanAir

MyAir

Cryptonite

Engage your Community online or your Community will engage YOU

How do you market Brand U? Job Search Resumes are dead Nobody trusts resumes anymore New Customers Your Prospects will Trust what you have DONE much more than what you TELL them! Your Prospects will Trust your CUSTOMER endorsements much more than YOUR OWN!

Job Search

Resumes are dead

Nobody trusts resumes anymore

New Customers

Your Prospects will Trust what you have DONE much more than what you TELL them!

Your Prospects will Trust your CUSTOMER endorsements much more than YOUR OWN!

Main strategies: Sharing Demonstrate your competence, experience, online activities and contributions SlideShare, YouTube, flickr Leverage the "the wisdom of crowds" Yahoo Answer, LinkedIn Answers, StumbleUpon OkNotizie.it Digg.com Be reachable Blog = SEO! Use Creative Commons http://www.youtube.com/watch?v=L_qiH_ATvMc

Demonstrate your competence, experience, online activities and contributions

SlideShare,

YouTube,

flickr

Leverage the "the wisdom of crowds"

Yahoo Answer,

LinkedIn Answers,

StumbleUpon

OkNotizie.it

Digg.com

Be reachable

Blog = SEO!

Use Creative Commons

http://www.youtube.com/watch?v=L_qiH_ATvMc

Main strategies: Join the Conversation Discover new ideas: Twitter FriendFeed Disqus CoComment Connect with People: LinkedIn Plaxo Pulse FaceBook Leverage RSS : FeedBurner Google Reader

Discover new ideas:

Twitter

FriendFeed

Disqus

CoComment

Connect with People:

LinkedIn

Plaxo Pulse

FaceBook

Leverage RSS :

FeedBurner

Google Reader

Main strategies: Verify your Reputation Google (Incoming Links) Spock Robert Scoble : http://www.spock.com/Robert-Scoble Naymz Technorati Summize search for Guy Kawasaki http://summize.com/search?q=guy+kawasaki

Google (Incoming Links)

Spock

Robert Scoble :

http://www.spock.com/Robert-Scoble

Naymz

Technorati

Summize

search for Guy Kawasaki

http://summize.com/search?q=guy+kawasaki

Thanks luigi centenaro [email_address] my blog: http://www.centenaro.it my linkedIn profile: http://www.linkedin.com/in/centenaro my friendfeed: http://friendfeed.com/centenaro Some Right Reserved This presentation is available under http://creativecommons.org/licenses/by-nc-nd/2.5/it/deed.it Cover Picture by Luc Legay http://www.flickr.com/photos/luc/1824234195 The Picture on the slide on trust is from http://fedvic.blogspot.com/2007/02/gods-and-children.html

luigi centenaro

[email_address]

my blog:

http://www.centenaro.it

my linkedIn profile:

http://www.linkedin.com/in/centenaro

my friendfeed:

http://friendfeed.com/centenaro

Some Right Reserved

This presentation is available under

http://creativecommons.org/licenses/by-nc-nd/2.5/it/deed.it

Cover Picture by Luc Legay

http://www.flickr.com/photos/luc/1824234195

The Picture on the slide on trust is from

http://fedvic.blogspot.com/2007/02/gods-and-children.html