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Social media analysis   lindsey castrodale
 

Social media analysis lindsey castrodale

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Brief, final presentation for Social Media Certificate Class. Is a Social Media Analysis of Orlando's Personal Fitness, a local private gym in Little Rock, AR.

Brief, final presentation for Social Media Certificate Class. Is a Social Media Analysis of Orlando's Personal Fitness, a local private gym in Little Rock, AR.

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    Social media analysis   lindsey castrodale Social media analysis lindsey castrodale Presentation Transcript

    • Social Media Analysis
      Orlando’s Personal Fitness
      Little Rock, AR
      By: Lindsey Castrodale
    • Background
      Small, private gym
      About 130 clients/members in well developed suburbs of West Little Rock, AR
      Services
      Personal training, group exercise, pilates, nutrition planning, memberships, supplement sales
      Branding
      Personal, intimate workout setting.
      Customers greeted by name.
    • Analysis: SWOT
    • Analysis: Target Market & Goals
      Target Market
      Business or retired men and women ages 30-60.
      Older clients over 60 who are looking to stay healthy and in shape.
      Young professionals ages 25 to 35, working nearby.
      Middle school and high school athletes looking to take their training to the next level.
      Organization's online goals
      Orlando’s Personal Fitness has two main online goals.
      To increase number of corporate memberships and business accounts at the gym.
      To increase number of middle school and high school athletes looking to take their training to the next level.
    • Analysis: Existing Website and Existing Social Media
      Website
      Design is hard on the eyes
      Does not fit with Orlando’s brand
      Does not depict actual clients or gym
      Menu links are inaccessible
      YouTube
      Currently using YouTube to show client/trainer relations
      Videos are not linked to an account
      Videos are not tagged
      Videos are not audible with music and noise in background
    • Strategy: Existing Website and Existing Social Media
      Website
      Improve website design
      Ad images and logo to represent Orlando’s Personal Fitness
      Ad widgets to other social mediums
      Blog
      Post fitness, nutritional, workout, and supplement information
      Orlando has fitness writing experience
      Existing Social Media
      YouTube
      Use videos that better show client/trainer relationship
      Create an Orlando’s Personal Fitness YouTube channel
      Show videos of young athletes being trained to appeal to new target market
      Use tags in YouTube Videos
    • Strategy: New Social Mediums
      Facebook - Start an optimized Page
      Twitter - Use for promotions or as RSS Feed
      Delicious - Bookmark useful information about fitness and nutrition
      Hootsuite: - Manage social mediums from one Dashboard – Orlando’s has limited resources to manage social media
      YouTube - optimize
      Groupon - Excellent tool for reaching a new professional and educated market, great promotion with proven results.
      Idea for the future - Mobile Apps
    • Analytics and Metrics
      Facebook Insights
      Blog
      If intention is to generate leads then inquiries, amount of time spend on the website, and the number of repeat visitors are important metrics
      Google Analytics
      How people find your website, how they navigate through it, and how they become customers and clients.
    • Conclusion
      Time and commitment
      Constant engagement and interacting with clients
      Updated information
      Improvements MUST be made to existing website FIRST
      Update content
      Improve design
      Promote Orlando’s brand name