Social media analysis lindsey castrodale

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Brief, final presentation for Social Media Certificate Class. Is a Social Media Analysis of Orlando's Personal Fitness, a local private gym in Little Rock, AR.

Brief, final presentation for Social Media Certificate Class. Is a Social Media Analysis of Orlando's Personal Fitness, a local private gym in Little Rock, AR.

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Transcript

  • 1. Social Media Analysis
    Orlando’s Personal Fitness
    Little Rock, AR
    By: Lindsey Castrodale
  • 2. Background
    Small, private gym
    About 130 clients/members in well developed suburbs of West Little Rock, AR
    Services
    Personal training, group exercise, pilates, nutrition planning, memberships, supplement sales
    Branding
    Personal, intimate workout setting.
    Customers greeted by name.
  • 3. Analysis: SWOT
  • 4. Analysis: Target Market & Goals
    Target Market
    Business or retired men and women ages 30-60.
    Older clients over 60 who are looking to stay healthy and in shape.
    Young professionals ages 25 to 35, working nearby.
    Middle school and high school athletes looking to take their training to the next level.
    Organization's online goals
    Orlando’s Personal Fitness has two main online goals.
    To increase number of corporate memberships and business accounts at the gym.
    To increase number of middle school and high school athletes looking to take their training to the next level.
  • 5. Analysis: Existing Website and Existing Social Media
    Website
    Design is hard on the eyes
    Does not fit with Orlando’s brand
    Does not depict actual clients or gym
    Menu links are inaccessible
    YouTube
    Currently using YouTube to show client/trainer relations
    Videos are not linked to an account
    Videos are not tagged
    Videos are not audible with music and noise in background
  • 6.
  • 7.
  • 8. Strategy: Existing Website and Existing Social Media
    Website
    Improve website design
    Ad images and logo to represent Orlando’s Personal Fitness
    Ad widgets to other social mediums
    Blog
    Post fitness, nutritional, workout, and supplement information
    Orlando has fitness writing experience
    Existing Social Media
    YouTube
    Use videos that better show client/trainer relationship
    Create an Orlando’s Personal Fitness YouTube channel
    Show videos of young athletes being trained to appeal to new target market
    Use tags in YouTube Videos
  • 9. Strategy: New Social Mediums
    Facebook - Start an optimized Page
    Twitter - Use for promotions or as RSS Feed
    Delicious - Bookmark useful information about fitness and nutrition
    Hootsuite: - Manage social mediums from one Dashboard – Orlando’s has limited resources to manage social media
    YouTube - optimize
    Groupon - Excellent tool for reaching a new professional and educated market, great promotion with proven results.
    Idea for the future - Mobile Apps
  • 10. Analytics and Metrics
    Facebook Insights
    Blog
    If intention is to generate leads then inquiries, amount of time spend on the website, and the number of repeat visitors are important metrics
    Google Analytics
    How people find your website, how they navigate through it, and how they become customers and clients.
  • 11. Conclusion
    Time and commitment
    Constant engagement and interacting with clients
    Updated information
    Improvements MUST be made to existing website FIRST
    Update content
    Improve design
    Promote Orlando’s brand name