WHY USE SOCIAL MEDIA FOR MINISTRY?• CONNECT - Yes, we are in ministry, but networking and communication are required! Connect with volunteers, your people, and build new connections for ministry!• COST-EFFECTIVE - We have these incredible, free resources at our disposal, for our use.• ENGAGE - We have an opportunity to join in a global conversation going on all around us every day, and to engage in ministry every day.• INFORM - Social Media is a great, quick way to reach people with the added bonus of enabling people to easily pass along invites and information to family & friends. Increase awareness for your ministry.• SOCIAL MEDIA HAS TREMENDOUS POWER• EVERYONE IS ALREADY THERE!
ALSO…• Jesus was masterful at communicating spiritual truths in settings and with language that connected with his listeners.• Paul strived to be fluent in the language of his culture (1 Cor. 9:22).• When used wisely, social media is a powerful tool for church leaders serious about this rich legacy of contextualized communication.• This is the language of our listeners!
IT’S ALL IN HOW YOU USE THEM…Facebook, Twitter, YouTube, Blogging, Vimeo, Flickr…and more!These can all be helpful ministry toolsdepending on how they’re used, and how youfeel most comfortable communicating.God will use whatever he needs to use toaccomplish his purposes.
OVER THE NEXT 3 WEEKS…1. Continue to get to know“The Big 3” (Facebook, Twitter & Blogging)2. Learn how to use each one, what demographics are on each network, and what is the best network for you (personally) and your ministry (professionally)3. We’ll learn how to sustain your social media reach.4. We’ll give opportunities for growth5. Have fun!
THE BIG 3 - TWITTERWhat is Twitter?Twitter is a worldwide information network made of no more than 140-charater messages. The users are generally the “influencers” of society (politicians, celebrities, public figures, organizations), although it’s also used by many individuals.Alignment• short & sweet & frequent!• While facebook may be relational and time-consuming in nature, Twitter requires less commitment and is, by nature, less relational.The Rules• 140 character Max• You can’t tweet too often!
THE BIG 3 - TWITTERFACEBOOK TWITTERFacebook is for good for Twitter is good for connectingconnecting with people that you with people who sharealready know. common interestsLocal news/events Breaking newsHelp on an issue New learning & discovery500 million total users 106 million total users• 46% men, 54% women • 48% men, 52% women• 70% located outside the US • 60% located outside the• 41% login every day US• 88% of people in the world • 52% update status daily are aware of Facebook • 87% of people in the world310 million daily unique visitors are aware of Twitter 22 million daily unique visitors 600 million searches daily**
SO….WHO’S ON TWITTER?• Twitter has the largest division of users with a secondary education• 37% have at least a bachelor’s degree.• Twitter has the largest division of wealthy users with 27% earning 75k or more
THE TWITTER LANGUAGE•Tweet - the message itself•Tweeting – the act of posting a message to twitter•Followers – your “friends” on Twitter•Follow –to subscribe to their Tweets and updates on the site
THE TWITTER LANGUAGE• @ (Mention) - the @ sign is used to call out usernames in Tweets, like this: Great message today @wheatonbible from @JamesMisner!. When a username is preceded by an @ sign, it becomes a link to a Twitter profile. This is also called a “mention.”• DM (Direct Message) – These tweets are private between only the sender and the recipient. Regular tweets become DMs when they begin with d Username (like d JamesMisner) to specify who the message is for
THE TWITTER LANGUAGE•ReTweet – The act of forwarding another user’s tweet to all of your followers. Often used to spread news or share valuable findings on Twitter. Often abbreviated by RT.•# (Hashtag) – Hashtags are used to categorie your tweet and tag it in a global tweet “cloud.” Exampe: So excited for what God is doing in India #HeartforAIDS
TWITTER – HOW TO GET STARTED…1. Find people you know & follow them.2. Find like-minded users.3. Find people in your area.4. Get a desktop or mobile client (TweetDeck or HootSuite)5. Start tweeting!
TWITTER DOS & DON’TS1. Do have a plan – spend time wisely by setting aside a specific time in the morning and late afternoon to use Twitter for ministry purposes, sharing content and engaging with other users during that time.2. Don’t over-promote – Use the 80/20 rule of marketing. Spend 80 percent of your Twitter time on activities that are NOT self-promotional. Offer diverse tweets in your stream.3. Do integrate Twitter with other marketing initiatives – cross-promote your marketing initiatives in every way you can. (Follow me icon on website/blog/facebook, link in email signature and brand your Twitter profile)4. Don’t get too personal or negative – Google indexes tweets and the Library of Congress archives them.5. Do engage & interact – it’s not all about you!
THE UNIQUENESS OF TWITTER – INSTANT FEEDBACKGather real-time feedback. People can send questions and input to a twitter feed, which end up projected right there during lectures. Study other peoples’ insights.ORAnswer Questions – streamline the process by allowing people to answer questions via Twitter rather than raising hands.Mars Hill – At the end of sermons, Mark Driscoll answers questions that are submitted via Twitter during his message. The questions are real. The answers are raw. And it adds an element to the conversation that can’t be achieved otherwise.http://marshill.com/media/in-the-news/twittering-encouraged-at-seattle- church
ANNOUNCEMENTSRather than sending out a mass email, many education professionals find it easier to tweet changes, cancellations, other important announcements.
GET CREATIVE IN 140 CHARACTERSA two-minute testimony?How about a 140-character testimony?Play a fun story-go-roundSet up a poll_______ of the dayKeep up with current eventsHost a Twitter scavenger huntFun with bible figures – The Bronx Zoo Cobra
YOUR NEW BEST (SOCIAL MEDIA) FRIENDScheduling Programs like HootSuite and TweetDeck allow you to write your updates for a week in one sitting.
CONNECTING TWITTER & FACEBOOK1. Send Twitter Tweets to Facebook Profile. – Go to twitter.com/about/resources/widgets/facebook2. Send Facebook profile posts to Twitter. – Go to facebook.com/twitter3. Send Facebook fan page posts to Twitter. – Go to facebook.com/twitter4. Send Twitter Tweets to Facebook Page. – Not easy. VERY challenging. Contact Liz and let her do it for you.
BE LIKE GOLDILOCKS• Start with what you can, and STAY ACTIVE!• Make Social Media a part of your daily or weekly routine, just as you check emails, do weekly chores.• Remember not to start the conversation and walk away!• Sign up for Hootsuite and pre- program them all!
SEE YOU NEXT WEEK FOR… THE NEW RULES OF BLOGGING! (Tumblr & More!)