0
Welcome
Lunch Box Learning
October 27th
, 2010
Presented By: Tommy Riggins
Leveraging the
right tools to
drive leads
to your website.
Quick Overview –
• What Direction is SEO Taking?
• How to stand out & get noticed
• Get noticed on YouTube
• Changing the ...
What Direction is SEO Taking?
The new main
objective for your
website is relevant
and good content.
Gone are the days when meta tag
stuffing will get yo...
Relevant and
Optimized Content
Organize your website so that
each page that you want found in
the search engines contains
...
Let’s use Pie as an example…
(I mean who doesn’t like pie)
Center each page
around one central
theme.
A page about “pies” with keywords
and content about many different
pies includi...
Things to keep in mind when writing
content for individual pages.
•Use keywords and phrases that relate to the
page. Use s...
How to Stand Out and Get Noticed
With your Website/Blog
• Provide something that cannotProvide something that cannot
be found anywhere else.be found anywhere else.
There are over...
It's not an issue that you do theIt's not an issue that you do the
same thing that dozens ofsame thing that dozens of
othe...
You can do this with your website
design, the content on your pages, or
how you package your products or
services. Don't b...
Package information in a
way that it easy to find
and even easier to digest
and you'll build a very
strong customer base.
...
Overall, you want them to walk away
having had a genuine experience on your
site. The more involved, engaged and
invested ...
Get Noticed on YouTube
90% of all web traffic
will be video by 2013.
The three categories of videos that generate traffic:
• Informational videos
• Educational videos
• Entertainment videos
S...
Consider video interviews,
demonstrations, training on how
to use your product or service.
Set up a branded YouTube
channe...
Changing the Face of SEO
With Link Building
Building links to your website is, by far, the most effective way
to enhance y...
Link bait is any feature or content in a website that
attracts or lures other websites to link to that particular
website....
Find blogs that are relevant to your
company or industry. Become a
part of the blog community by
commenting on a regular b...
There's a forum for every niche out
there, get involved in discussions and
link back to quality content on your site
that ...
Very popular today - getting your
content on quality news media
sites. Helps rankings and traffic!
Example:
Sweet as Pie w...
Three way linking is a useful way to trade
and not “spammy looking” like direct
reciprical links. It is defined as: site A...
Having high trust, high ranking
sites linking to you should give
you a major boost in the SERPs.
Example:
Sweet as Pie rea...
Run a Google search and see what sites
rank in the top 10 for the keywords
you want to rank.
Send them a personal email an...
Submitting press releases online not
only helps build links, it also can keep
your website in the news.
Google has began s...
Take control of the FREE “Local” maps on the search
engines. Request the right and prove who you are to
edit the entry for...
How to Tie in Social Media with 
your Link Building Efforts
Networking sites like
• www.LinkedIn.com
• www.Facebook.com
often allow links in their profile
pages.
Use your Social Netw...
When creating your accounts,
you should customize them
with branded skins.
Learn how to use them.
• Fill out the description. ALWAYS include links back to
your website, preferably using keywords in...
Keeping up with Social Media
If you have multiple social
media accounts, we
recommend using a tool like
Tweetdeck to manage and
post simultaneously to ...
• Create a schedule that is realistic for you to follow. 4 tweets a week, two
about useful information that is relevant to...
Measuring your Efforts
What is your experience with utilizing Twitter and
Facebook as platforms to generate sales?
Leverage social media to drive...
If you have a Fan Page on
Facebook, you will get free
weekly statistics on:
• Monthly Active Users
• Interactions
• Demogr...
• Measure with Google Analytics to
watch page traffic.
• You can get help installing this your
site, if you are not techni...
• Take one campaign at
a time and measure
your efforts until you
learn what works for
your company.
• Then grow your
effor...
TELL US
WHAT
YOU
THINK:
Dynamic Quest
Check us out: dynamicquest.com
Give us a call: 336.370.0555
Follow: twitter.com/dyna...
Lunchbox Learning Presentation at Dynamic Quest
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Lunchbox Learning Presentation at Dynamic Quest

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* What Direction is SEO Taking?
* How to stand out & get noticed
* Get noticed on YouTube
* Changing the face of SEO link building
* How to tie in Social Media with your link building efforts
* Keeping up with Social Media
* Measuring your efforts

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Transcript of "Lunchbox Learning Presentation at Dynamic Quest"

  1. 1. Welcome Lunch Box Learning October 27th , 2010 Presented By: Tommy Riggins
  2. 2. Leveraging the right tools to drive leads to your website.
  3. 3. Quick Overview – • What Direction is SEO Taking? • How to stand out & get noticed • Get noticed on YouTube • Changing the face of SEO link building • How to tie in Social Media with your link building efforts • Keeping up with Social Media • Measuring your efforts
  4. 4. What Direction is SEO Taking?
  5. 5. The new main objective for your website is relevant and good content. Gone are the days when meta tag stuffing will get you anywhere. The search engines rewrite their algorithms regularly to ensure that where they take you is relevant to what you are looking for. And they are getting better and better at it.
  6. 6. Relevant and Optimized Content Organize your website so that each page that you want found in the search engines contains relevant information to one topic. That gives more concentrated strength to that page’s ranking.
  7. 7. Let’s use Pie as an example… (I mean who doesn’t like pie)
  8. 8. Center each page around one central theme. A page about “pies” with keywords and content about many different pies including “apple pie” “blueberry pie” “tips on making pies” will not rank well for the keyword “apple pie” because it is competing with all these other keywords. To get a high page rank, create an “apple pie” page. Have “apple pie” in the title, in the headers, in the content with variations of the keyword.
  9. 9. Things to keep in mind when writing content for individual pages. •Use keywords and phrases that relate to the page. Use synonyms of your important keyword phrases. •Provide good, solid content. •Have some keywords in bold. •Think of compelling descriptions that explain the images. These are called “Alt Image Tags.” •The Titles should include your keywords. •The Headings should include your keywords. •Links in the content should have specific names. (not “click here for cool stuff”) •Link to outside site’s relevant to your topic.
  10. 10. How to Stand Out and Get Noticed With your Website/Blog
  11. 11. • Provide something that cannotProvide something that cannot be found anywhere else.be found anywhere else. There are over 157,000,000 sitesThere are over 157,000,000 sites that mention “pie” so how doesthat mention “pie” so how does one get noticed?one get noticed? **
  12. 12. It's not an issue that you do theIt's not an issue that you do the same thing that dozens ofsame thing that dozens of others do. You just want to do itothers do. You just want to do it differentlydifferently.. Example:Example: Sweet as Pie only usesSweet as Pie only uses local organic produce that is inlocal organic produce that is in season.season. Offer something unique.Offer something unique.
  13. 13. You can do this with your website design, the content on your pages, or how you package your products or services. Don't be afraid to break the boundaries for your industry. Example: Sweet as Pie makes Apple Apple Pies. Be interesting.
  14. 14. Package information in a way that it easy to find and even easier to digest and you'll build a very strong customer base. Example: A well designed website with easy to use navigation goes a long way. Be compelling.
  15. 15. Overall, you want them to walk away having had a genuine experience on your site. The more involved, engaged and invested they are in your site the better experience they'll have all together. Provide something valuable.
  16. 16. Get Noticed on YouTube
  17. 17. 90% of all web traffic will be video by 2013.
  18. 18. The three categories of videos that generate traffic: • Informational videos • Educational videos • Entertainment videos So uploading your commercial isn’t going to cut it. Get Noticed on
  19. 19. Consider video interviews, demonstrations, training on how to use your product or service. Set up a branded YouTube channel and send customers there for more info. Post videos up on the YouTube channel and embed them into your blog. How Sweet as Pie gets noticed on
  20. 20. Changing the Face of SEO With Link Building Building links to your website is, by far, the most effective way to enhance your SEO. Each link represents an "endorsement" and the number of links partially influences how much of your website will be indexed by the search engines, and where you appear in search results.
  21. 21. Link bait is any feature or content in a website that attracts or lures other websites to link to that particular website. Link bait should be interesting enough to catch other people’s attention and to entice them to make a link. For ranking purposes, the link bait should have some association with the keyword you want to rank for, so people linking will naturally use that keyword. Example: Sweet as Pie offers recipes on how to make a flawless pie crust that is out of this world. Complete with video demos and a how-to guide.
  22. 22. Find blogs that are relevant to your company or industry. Become a part of the blog community by commenting on a regular basis.   Example: Sweet as Pie regularly comments on other blogs that talk about dessert making and offers tips and advice.
  23. 23. There's a forum for every niche out there, get involved in discussions and link back to quality content on your site that visitors will find useful. Whenever commenting on a forum/ blog have something VALUABLE to add to the discussion. Don't just drop a link and run. (In case you didn't know, that’s called SPAM!) Example: Sweet as Pie discusses the in’s and out’s of crafting a homemade pie and links to a page on their site.
  24. 24. Very popular today - getting your content on quality news media sites. Helps rankings and traffic! Example: Sweet as Pie writes regular articles on Tricks of the Trade when it comes to making pies and shares them with 2-3 news sites.
  25. 25. Three way linking is a useful way to trade and not “spammy looking” like direct reciprical links. It is defined as: site A links to site B, site B links to site C, and site C links to site A. Just always make sure you're getting links from sites relevant to your own niche. Example: Sweet as Pie links to “Apple Orchards NC” because this is where they get there local apples. “Apple Orchards NC” links to “Buy Local NC” because they sell there apples. And “Buy Local NC” links to “Sweet as Pie” because by supporting “Sweet as Pie” you are buying local.
  26. 26. Having high trust, high ranking sites linking to you should give you a major boost in the SERPs. Example: Sweet as Pie reaches out to the Food Network with their flawless pie crust video demos and how-to guide. Food Network throws a link up to Sweet as Pie on their site.
  27. 27. Run a Google search and see what sites rank in the top 10 for the keywords you want to rank. Send them a personal email and be straight forward about what you want. Personalize each email you send, do NOT automate this process. Offer a link to their site from another one of yours, offer a one time payment, a gift certificate, or whatever it takes to get that link.
  28. 28. Submitting press releases online not only helps build links, it also can keep your website in the news. Google has began showing news results in the SERPs. Write and submit press releases at least 1 or 2 times a month. Some submissions are free, some you must pay for, so do your research. Check out:www.WebPR.com
  29. 29. Take control of the FREE “Local” maps on the search engines. Request the right and prove who you are to edit the entry for your company. You can use keywords and descriptions that will help you rank in the top of the “Local” maps section.
  30. 30. How to Tie in Social Media with  your Link Building Efforts
  31. 31. Networking sites like • www.LinkedIn.com • www.Facebook.com often allow links in their profile pages. Use your Social Networking Sites to drop links to great stuff on your website.
  32. 32. When creating your accounts, you should customize them with branded skins.
  33. 33. Learn how to use them. • Fill out the description. ALWAYS include links back to your website, preferably using keywords in your descriptions to link back with. Then start searching on twitter for interesting topics related to what you do and retweet a good post or two. • Google a related topic to your business and find blogs about what you do, if they are good, follow them. Use some of what they say as “food” for retweets. • Don’t forget to mix up those personal things in there too. It is “social” media.
  34. 34. Keeping up with Social Media
  35. 35. If you have multiple social media accounts, we recommend using a tool like Tweetdeck to manage and post simultaneously to all of your accounts.
  36. 36. • Create a schedule that is realistic for you to follow. 4 tweets a week, two about useful information that is relevant to what you are marketing, and two about a social topic that you are passionate about. • 1 or 2 comments a week on blogs related to your area of focus. If at all possible, link back to your site as a reference. Plan the creation of new content for your tips and information. Maybe one a month, one a week, once a quarter. When you create the information or tips, be sure to tweet them out. •And finally make it part of your weekly plan to search for your company name and answer any negative or positive conversation going on about you.
  37. 37. Measuring your Efforts
  38. 38. What is your experience with utilizing Twitter and Facebook as platforms to generate sales? Leverage social media to drive traffic back to your site/blog – measure your success by evaluating: – Unique visitors – Page views per visitor – Time spent on site – Total time spent per user – Frequency of visits – Conversions, etc. – Comments/content contribution Measuring your Efforts
  39. 39. If you have a Fan Page on Facebook, you will get free weekly statistics on: • Monthly Active Users • Interactions • Demographics • Total Likes
  40. 40. • Measure with Google Analytics to watch page traffic. • You can get help installing this your site, if you are not technical. • Log-in and start exploring all the different tools. • Create web pages, that you use for specific campaigns through pay per click or specials that you have a page for that you tweet out. • Monitor them in Google Analytics.
  41. 41. • Take one campaign at a time and measure your efforts until you learn what works for your company. • Then grow your efforts and budget toward what works!
  42. 42. TELL US WHAT YOU THINK: Dynamic Quest Check us out: dynamicquest.com Give us a call: 336.370.0555 Follow: twitter.com/dynamicquest “Like:” Dynamic Quest on Facebook Read our blog: thebusinessglue.com
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