Public Relations Ethics Online

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    Public Relations Ethics Online - Presentation Transcript

    1. Public Relations Ethics Online Guidelines and standards
    2. Public Relations Ethics Online
      • Blogs:
      • A PR practitioner must identify him/herself as affiliated with the company or brand
      • Must communicate honestly about the corporation
      • Must admit openly to any mistakes of transparency or deception
    3. Public Relations Ethics Online
      • Privacy:
      • The corporation must heighten security for teenagers and children
      • Must be aware of hacks for personal data from the website
      • Must be continuously checking to make sure the users’ data is protected
      • Must admit to mistakes and convince users of increased security
    4. Public Relations Ethics Online
      • User-Generated Content:
      • A company must publicly outline rules and guidelines for contests for consumers and strictly follow them in order to ensure fairness and honesty
      • Must continuously scan and track the talk and content generated by users for negativity and decide whether to welcome or control it

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