Hello, my name is Lesli Byers. I am a Jr. Account Representative and intern here at Southwestern Technology and I would like to present to you some important information regarding Social Media and how it has become an important tool in the advertising and marketing industry.
Social media is a relatively young concept, beginning only a little over 10 years ago with the creation of “Friendster”, something many of us never even heard of. It’s user base grew to 3 million in just three months. 2003 brought in MySpace, a clone of Friendster, and LinkedIn geared toward business. Facebook made its grand entrance in 2004, first at Harvard College, then expanding in 2006 to the general public and anyone over age 13. Twitter also made it’s appearance in 2006. (Curtis, 2011)
The competition was on, and in 2008, Facebook surpassed MySpace and attempted to buy Twitter but was unsuccessful. The following year, Facebook became the most used social network worldwide with more than 200 million users. By 2011, social media was accessible from almost anywhere and 550 million people were on Facebook, 65 million tweets were sent through Twitter and YouTube presented 2 billion video views every day. LinkedIn now had 90 million professional users. Social Media has become an integral part of today’s society. (Curtis, 2011)
Next I’m going to present to you some figures pertaining to LinkedInAs it is the leader in social media for businesses.
LinkedIn has a quality audience, 82% of whom know the site has advertising. Even better, 60% of users have clicked on a LinkedIn ad. All that to say... advertising in this highly targeted space might be a useful element in your marketing mix.(Gulliksen, 2013)
The numbers say a lot! And this is just one of the social media tools available today. By integrating social media into our clients current platforms, better relationships are sure to come.
LinkedIn is one of many ways to include social media in the corporate world. New technology appears rapidly and to flourish in this competitive marketplace, the addition of a social media will certainly enhance our clients involvement in the rewards and returns of smart advertising. And we, as their liaison, will have immeasurable value in their marketing program
Social Media for Corporations
H ISTORY OF S OCIAL M EDIA 2002 Friendster, a social networking website, was opened to the public in the U.S. and grew to 3 million users in three months. 2003 MySpace. another social networking website, was launched as a clone of Friendster. LinkedIn was started as a business-oriented social networking site for Southern Technologies professionals. 2004 Facebook, another social networking website, was started for students at Harvard College. It was referred to at the time as a college version of Friendster. Podcasting began on the Internet. Digg was founded as a social news website where people shared stories found across the Internet. 2013 2006 MySpace was the most popular social networking site in the U.S. However, based on monthly unique visitors, Facebook would take away that lead later, in 2008. Twitter was launched as a social networking and micro blogging site, enabling members to send and receive 140-character messages called tweets. Facebook membership was expanded and 2 opened to anyone over age 13.
2008 Facebook surpassed MySpace in the total number of monthly unique visitors. Meanwhile, Facebook tried unsuccessfully to buy Twitter. Southern Technologies 2009 Facebook ranked as the most-used social network worldwide with more than 200 million. The sites traffic was twice that of MySpace. 2013 2011 Social media were accessible from virtually anywhere and had become an integral part of our daily lives with more than 550 million people on Facebook, 65 million tweets sent through Twitter each day, and 2 billion video views every day on YouTube. LinkedIn has 90 million professional users. 3
SOCIAL MEDIA TODAY Social media advertising platforms understandably are the focal point for marketers because of the role they play in linking audiences, brands, content and marketing opportunities. (Elkin, Southern Technologies 2012) By understanding how consumers use and navigate the social media channel, marketers can more effectively integrate it into the larger multichannel marketing mix to achieve both branding and direct-response objectives. (Fisher, 2012) 2013 With more than 187 million members in more than 200 countries and two new members signing on per second, LinkedIn is clearly the front-runner for social media networking for businesses in 2013. (Fathi, 2013) 4
B ENEFITS F OR U S The integration of social media into our clients current marketing platform with minimal training for executives and Southern Technologies marketing personnel at a reasonable cost will accomplish several tasks including: •attract third party perspective clients. •Improve relations with existing clients 2013 •Increase customer satisfaction with products and services. •Achieve increased brand awareness, both locally and globally. •Ultimately add to profits through mass distribution of goods. 7
W O RK C ITED Curtis, Anthony. The Brief History of Social Media. University of North Carolina at Pembroke, 2011. Web. 13 Jan.2013. <www.uncp.edu/home/acurtis/ NewMedia/SocialMedia/ SocialMediaHistory.html>. Elkin, Noah. The Changing Digital Landscape: Key Trends Marketers Need to Know. Rep. N.p.: n.p., 2012. E-marketer. Web. 13 Jan. 2013. Southern Technologies <totalaccess.emarketer.com.proxy.cecybrary.com/results.aspx>. Fathi, Sandra. “Why LinkedIn Is the New Facebook”. ODwyers Crisis Communications Issue. ODwyers Magazine, Jan. 2013. Web. 13 Jan. 2013. www.odwyerpr.com/magazine/ odwyers-magazine-January-2013.pdf Fisher, Lauren. Multichannel Marketing: Making the Most of Multiple Screens. 2013 Rep. N.p.: n.p., 2012. E-Marketer. Web. 13 Jan. 2013. <totalaccess.emarketer.com/proxy.cecybrary.com/results.aspx>. Gulliksen, Christian. "How Much Do You Know About LinkedIn?” MarketingProfs.Com. MarketingProfs, LLC, n.d. Web. 13 Jan. 2013. www.i.marketingprofs.com/assets/images/ 8