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Mcdonaldization
Mcdonaldization
Mcdonaldization
Mcdonaldization
Mcdonaldization
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Mcdonaldization

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McDonaldization and globalization theory

McDonaldization and globalization theory

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  • 1. International Business Prepared by: Ban Sun,Low McDonaldl-ization Ritzer:Modern Sociological theory Globalization Theory
  • 2. Cultural Theory (Jan Naderveen Pieterse – 2004) 20. Globalization Theory B. Cultural Convergence “ McDonald-lization “ - a process which the principles of “fast-food-restaurant” are coming to dominate more and more sectors in US and the world. - Consist of 5 basic dimensions: 1. Efficiency - best possible means to achieve what ever end is desired. - ensure customer and employee act in efficient manner. - consume more efficiently ( ie: drive through)
  • 3. Cultural Theory (Jan Naderveen Pieterse – 2004) 21. Globalization Theory B. Cultural Convergence “ McDonald-lization “ 2. Calculability - quantity (speed) opposed to quality ( ↓ quality of cooking) - various aspect of work are timed. 3. Predictability - emphasis on predictability - employees (scripted speech) and customers (know what they want) expected to respond with predictable behaviour.
  • 4. Cultural Theory (Jan Naderveen Pieterse – 2004) 22. Globalization Theory B. Cultural Convergence “ McDonald-lization “ 4. Control by means of technology - great technology control system, which will replace employees. - offer standard food which customer cannot alter. 5. Irrationality of rationality - both customer and employees suffer - example: efficiency of speed, replaced by inefficiency of long lines of queue.
  • 5. Cultural Theory (Jan Naderveen Pieterse – 2004) 22. Globalization Theory
    • B. Cultural Convergence
    • “ McDonald-lization “, expansion & globalization
    • McDonalization - resounding success outside of US, indicator of globalization.
    • Spurs nations to develop their own version of McD.
    • McDonaldlization exports to the wrold at the beginning. Now other nations export own version back to US, coming to one full circle.

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