International Business  Prepared by:  Ban Sun,Low McDonaldl-ization Ritzer:Modern Sociological theory Globalization Theory
Cultural Theory  (Jan Naderveen Pieterse – 2004)  20.  Globalization Theory  B. Cultural Convergence  “  McDonald-lization...
Cultural Theory  (Jan Naderveen Pieterse – 2004)  21.  Globalization Theory  B. Cultural Convergence  “  McDonald-lization...
Cultural Theory  (Jan Naderveen Pieterse – 2004)  22.  Globalization Theory  B. Cultural Convergence  “  McDonald-lization...
Cultural Theory  (Jan Naderveen Pieterse – 2004)  22.  Globalization Theory  <ul><li>B. Cultural Convergence  </li></ul><u...
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Mcdonaldization

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McDonaldization and globalization theory

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Transcript of "Mcdonaldization"

  1. 1. International Business Prepared by: Ban Sun,Low McDonaldl-ization Ritzer:Modern Sociological theory Globalization Theory
  2. 2. Cultural Theory (Jan Naderveen Pieterse – 2004) 20. Globalization Theory B. Cultural Convergence “ McDonald-lization “ - a process which the principles of “fast-food-restaurant” are coming to dominate more and more sectors in US and the world. - Consist of 5 basic dimensions: 1. Efficiency - best possible means to achieve what ever end is desired. - ensure customer and employee act in efficient manner. - consume more efficiently ( ie: drive through)
  3. 3. Cultural Theory (Jan Naderveen Pieterse – 2004) 21. Globalization Theory B. Cultural Convergence “ McDonald-lization “ 2. Calculability - quantity (speed) opposed to quality ( ↓ quality of cooking) - various aspect of work are timed. 3. Predictability - emphasis on predictability - employees (scripted speech) and customers (know what they want) expected to respond with predictable behaviour.
  4. 4. Cultural Theory (Jan Naderveen Pieterse – 2004) 22. Globalization Theory B. Cultural Convergence “ McDonald-lization “ 4. Control by means of technology - great technology control system, which will replace employees. - offer standard food which customer cannot alter. 5. Irrationality of rationality - both customer and employees suffer - example: efficiency of speed, replaced by inefficiency of long lines of queue.
  5. 5. Cultural Theory (Jan Naderveen Pieterse – 2004) 22. Globalization Theory <ul><li>B. Cultural Convergence </li></ul><ul><li>“ McDonald-lization “, expansion & globalization </li></ul><ul><li>McDonalization - resounding success outside of US, indicator of globalization. </li></ul><ul><li>Spurs nations to develop their own version of McD. </li></ul><ul><li>McDonaldlization exports to the wrold at the beginning. Now other nations export own version back to US, coming to one full circle. </li></ul>
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