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International%20 Business%20 Strategies%20 M A N 30020

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  • 1. International Business Strategies MAN-30020
  • 2. INTRODUCTION
    • What is globalization
    • The globalization of opportunities
    • The globalization of production
    • Outsourcing and offshoring
    • The emergence of global Institutions
  • 3. Drivers of Globalization
    • Declining Trade and Investment Barriers
    • The Role of Technological Change
    • The Changing Demographics
    • FDI
    • Multinational Enterprises
    • Me-Too theory
  • 4. The Globalization Debate
    • Anti-globalization
    • Jobs and income
    • Labour policies and the environment
    • National sovereignty
    • World poverty
  • 5. Technology
    • The role of technology
    • The drive to efficiency
  • 6. Global Political Values
    • The cases for and against global values
  • 7. Globalization in Theory
    • Cultural Theory and Modernity
    • Cosmopolitanism
    • Some Consequences of Globalization
  • 8. Cultural Theory
    • Differentialism
    • Convergence
  • 9.
    • McDonaldisation and Taylorism
  • 10. Cultural Theory
    • Hybridization
    • Landscapes of understanding
  • 11. Global Economic Theory
    • Capitalism and Empire
    • Cosmopolitan Middle Classes
    • Global Working Classes
    • The Decline of Professionalism
  • 12. Nation States
    • Democracy
    • HDI and comparative national values
  • 13. Political Theory
    • Emergent World Orders
    • Skill
    • Organization
    • Management
    • Geographies
    • Authorities
  • 14. The International Manager
    • New challenges and opportunities
    • The meanings and dimensions of culture
    • The role of women
  • 15. Cultural Dimensions
    • Cultural values
    • Cultural diversity
    • Values in transition
    • Moral and ethical values
  • 16. International Trade
    • Trade Theory
    • Trade Theory and Government Policy
    • Outsourcing and Offshoring
    • Comparative Trading Strategies
  • 17. Trade Theory
    • New Trade Theory
    • National Competitive Advantage
    • Comparative Trading Strategies – UK, US and India
  • 18. Nokia
    • Porter’s Diamond Model
  • 19. Confectionery Industry Case
    • Using the case study, plot the typical value chain activities in the confectionery industry
    • Plot the confectionery industry according to global local dimensions
    • Discuss the international business strategy of a company with which you are familiar.
    • With reference to the Business Press (The Economist, the FT or similar) critically discuss recent developments in the industry
  • 20. Confectionery Industry
    • How fair is fair-trade?
    • What are the opportunities for further fairtrade in the industry?
  • 21. Futbol Club Barcelona
    • Using a world map plot the world’s major clubs, leagues, home countries of top ranked players and major fan bases in the international football industry
    • Plot the worldwide football industry’s international business strategies from 2005-2010 showing selected major clubs and leagues
    • Discuss the differences between the sport and the business of football 2005-2010.
    • With reference to the Business Press (The Economist, the FT or similar) critically discuss the impact of the business of football from a regional perspective.
  • 22. Futbol Club Barcelona
    • Is football a global sport?
    • Differing national attitudes and expectations
  • 23. Hong Kong Disneyland
    • Using Figure 4-9 as an example, plot your home country and the United States
    • Plot Disneyland’s international strategy in 2005 showing its major international locations
    • Discuss the cultural considerations specific to Hong Kong as a location for Disneyland.
    • With reference to the Business Press (The Economist, the FT or similar) critically discuss developments since 2006 for Disneyland’s international business strategy.
    • .
  • 24. Hong Kong Disneyland
    • What are the future prospects for theme parks such as Disneyland
  • 25. Malaysia Airlines
    • Using Figure 5.6 p91 of The Coursebook, plot Malaysia’s Determinants of National Competitive Advantage specific to the Airline Industry
    • Plot Malaysia’s international business strategies from 2006-2010 showing its major destinations
    • Discuss Malaysia Airlines turnaround strategy 2006-2010.
    • With reference to the Business Press (The Economist, the FT or similar) critically discuss Malaysia Airlines business strategies in relation to other major international airline business strategies.
  • 26. Malaysia Airlines
    • Future international business strategies for the airline industry in general.
  • 27. The Potential for Exploitation
    • The Sweatshop debate
  • 28. World Aid
    • The drug supply debate
  • 29. The Water Industry
    • Coca-Cola in India
    • The Cochabamba Case Corpwatch.com
    • The future of utilities – The Corporation Video
  • 30. Examination Preparation