Your SlideShare is downloading. ×
0
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Inbound Marketing for Startups
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Inbound Marketing for Startups

1,259

Published on

A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.

A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.

Published in: Business, Technology
2 Comments
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,259
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
91
Comments
2
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • How many marketeers are there in the room? How many of you are familiar with the term “inbound marketing”?
  • Transcript

    • 1. Copyright Douglas Richard, Ltd. 2008 Inbound Marketing Luke Brynley-Jones
    • 2. About me <ul><li>Founder of etribes – social media consultancy in 2000 </li></ul><ul><li>etribes.com and mashup* events </li></ul><ul><li>Head of Product at Trutap </li></ul><ul><li>Social networking consultant with Brando Social </li></ul>Managing Director at School for Startups
    • 3. School for Startups
    • 4. School for Startups <ul><li>The Six Rules for Startups (London, 15 th June) </li></ul><ul><li>How to Make Money: Funding. Investment. Revenue. Profit (London, 22 nd June) </li></ul><ul><li>Student event with NACUE in the autumn </li></ul>Register @ www.schoolforstartups.co.uk
    • 5. Copyright Douglas Richard, Ltd. 2008 Inbound Marketing
    • 6. Outbound Marketing <ul><li>Advertising </li></ul>Success depends on: £££££££££££ <ul><li>Cold calling </li></ul><ul><li>Mailings (including emailings) </li></ul><ul><li>Radio </li></ul><ul><li>Trade shows </li></ul><ul><li>TV </li></ul>
    • 7. Inbound Marketing <ul><li>Publishing (e.g. blogging) </li></ul>Helping customers to find you Success depends on: knowledge/activity/creativity/popularity <ul><li>Optimising (i.e. SEO) </li></ul><ul><li>Sharing (e.g. Facebook, Twitter, Digg) </li></ul>
    • 8. What and where to publish? <ul><li>Blog </li></ul><ul><li>Video </li></ul><ul><li>Podcast </li></ul><ul><li>Photos </li></ul><ul><li>Presentations </li></ul><ul><li>White papers </li></ul><ul><li>News releases </li></ul><ul><li>Blogger / Typepad </li></ul><ul><li>YouTube / Vimeo </li></ul><ul><li>Podcast.net </li></ul><ul><li>Flickr / Facebook </li></ul><ul><li>Slideshow.com </li></ul><ul><li>EzineArticles.com </li></ul><ul><li>OpenPR.com </li></ul>Whatever you have, wherever you can
    • 9. Blogging <ul><li>On average blogs for small businesses get 200-300% more traffic than their websites </li></ul><ul><li>Start early / Engage / Gather feedback </li></ul><ul><li>Ensure you own your URL </li></ul><ul><li>Titles: amusing / enticing / SEO-friendly </li></ul><ul><li>Topics: knowledge / experience / other blogs / reviews / lists! </li></ul><ul><li>Frequency: once a week or more </li></ul>
    • 10. Blogging success? <ul><li>Subscribers </li></ul>Comments/links on a per-article basis <ul><li>Visitors </li></ul><ul><li>Comments </li></ul><ul><li>Blog rank </li></ul><ul><li>Inbound links </li></ul>
    • 11. Search Engine Optimisation <ul><li>Helping search engines to read your site </li></ul>People link to high quality content <ul><li>25% of SEO is “On-page” </li></ul><ul><ul><li>Page title, description, URLs, headers, copy, meta data </li></ul></ul><ul><li>75% of SEO is “Off-page” </li></ul><ul><ul><li>Links = quality of linker + link description </li></ul></ul>
    • 12. Successful SEO High quality optimised content More inbound links & traffic Higher search engine ranking
    • 13. Social Media Marketing <ul><li>&quot;The purpose of conversation is to create and improve understanding, not for one party to “deliver messages” to the other. That would be rude”. </li></ul><ul><li>‘ The Cluetrain Manifesto’ </li></ul><ul><li>Markets are Conversations </li></ul>
    • 14. How to use social media <ul><li>Doing what you would do at a business </li></ul><ul><li>networking event – only online. </li></ul>Value / trust / introductions <ul><li>Meet people and make introductions </li></ul><ul><li>Give and receive advice </li></ul><ul><li>Find interesting people and listen </li></ul>
    • 15. Sharing everything… <ul><li>Blog comments (on your blog and others) </li></ul>Help people find/recommend you <ul><li>Ask questions (LinkedIn) </li></ul><ul><li>Forum posts (relevant communities) </li></ul><ul><li>Micro-blog posts (Twitter/Facebook) </li></ul><ul><li>Get rated (Digg/Reddit/Stumbledupon) </li></ul><ul><li>Share links (De.licio.us) </li></ul>
    • 16. Personality matters…
    • 17. And making money…
    • 18. Customer services IS marketing
    • 19. Brand monitoring Share of Conversation No. of posts discussing &quot;X&quot; and &quot;your company&quot; No. of posts discussing “X&quot; =
    • 20. Takeaway <ul><li>Inbound marketing levels the playing field </li></ul>Success now depends on activity, creativity, sociability and knowledge <ul><li>In social media, success depends on how much VALUE you provide </li></ul><ul><li>Blogging, SEO & social media are critical </li></ul><ul><li>Monitoring conversations is key </li></ul><ul><li>Customer services IS marketing </li></ul>
    • 21. Copyright Douglas Richard, Ltd. 2008 Thank you Luke Brynley-Jones [email_address] www.schoolforstartups.co.uk

    ×