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By: Lindsay Bridges
By: Lindsay Bridges
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Juicy Couture Products

Includes: Purses, Clothing, Perfume and Jewelry
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The Big Idea


Purchasing Juicy
Couture products leads
to living a classy and
upscale lifestyle



The idea includes ...
+

Examples of Ad Spokesmodels

Emma Watson

Karlie Kloss

Jennifer Lawrence
+

Target Audience


Girls aged 15-30



High school and college kids
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The Marketing Strategy


Social Media Sites
Used: Facebook,
Twitter, and
Instagram



The social media
strategy is
de...
+

How Will it Work?


Instagram: Visually depicts the classy and upscale lifestyle of
Juicy Couture



Twitter: Sending...
+

Budget


Marketing Budget for 1 year = $576,000 ($48,000 per month)



Search Engine Optimization - $9600 per month

...
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Goals of the Campaign



Having a classy and upscale image associated with Juicy
Couture



Consumers feel as though ...
+

Measuring Success


Look for an increase in
overall sales for Juicy
Couture



Look at reviews left by
customers on t...
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Lindsay Bridges Digital Strategy

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Lindsay Bridges Digital Strategy

  1. 1. + By: Lindsay Bridges By: Lindsay Bridges
  2. 2. + Juicy Couture Products Includes: Purses, Clothing, Perfume and Jewelry
  3. 3. + The Big Idea  Purchasing Juicy Couture products leads to living a classy and upscale lifestyle  The idea includes an ad campaign featuring a celebrity known to be “classy”
  4. 4. + Examples of Ad Spokesmodels Emma Watson Karlie Kloss Jennifer Lawrence
  5. 5. + Target Audience  Girls aged 15-30  High school and college kids
  6. 6. + The Marketing Strategy  Social Media Sites Used: Facebook, Twitter, and Instagram  The social media strategy is designed to show the classy and upscale lifestyle that Juicy Couture embodies
  7. 7. + How Will it Work?  Instagram: Visually depicts the classy and upscale lifestyle of Juicy Couture  Twitter: Sending out Twitter promotions with deals on Juicy Couture products  Facebook: Getting a certain amount of Facebook friends to like the Juicy Couture page enters you in a drawing for a free Juicy Couture product
  8. 8. + Budget  Marketing Budget for 1 year = $576,000 ($48,000 per month)  Search Engine Optimization - $9600 per month  Pay Per Click - $4000 per month  Social Media - $4400 per month  E-mail - $2400 per month  Mobile - $48000 per month  Content - $2400 per month
  9. 9. + Goals of the Campaign  Having a classy and upscale image associated with Juicy Couture  Consumers feel as though they are living a more classy and upscale lifestyle after buying the Juicy Couture products
  10. 10. + Measuring Success  Look for an increase in overall sales for Juicy Couture  Look at reviews left by customers on the Juicy Couture online website

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