Linked in leweb11 workshop
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Linked in leweb11 workshop

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    Linked in leweb11 workshop Linked in leweb11 workshop Presentation Transcript

    • Make it Happen with LinkedInHow to maximize the value of your network tosuccesfully manage your business and careerLaurence Bret (@lbret) – Marketing Director EMEA
    • #InLeWeb #In #LeWeb11
    • It is time to rethinkthe way we do our business
    • Are you sure you’re using the right tools to
    • Promote your brand and products?
    • Hire the best talents?
    • Find the job of your dream?
    • Maybe should you consider...
    • The World’s Largest Professional Network
    • To Make it Happen
    • 2+33M Members Since IPO 135M+ +63% y/y growth 1 88M Avg Monthly Users in Q3’11 64% y/y growth 1 +12.5M Since IPO 3 7.6B Page Views in Q3’11 51% y/y growth 1 +523M Since IPO 3 1 1 Q3 ’11 end vs. Q3 ‘10 end | 2 As of November 3, 2011 | 3 Q3’11 end vs. Q1’11 end
    • 8M 3M 2M3M+ 2M2M *Source: Comscore Sept 2011
    • 3 500 +72%3 300 CAGR3 100 +18% m/m!2 9002 7002 5002 3002 1001 9001 7001 500 Source: Mediametrie Netrating
    • Average Age 39HHI>€75K+ 21%College Grad+ 70%CXOs, VPs 6.2%Business Elite 15%Managers 32%Figures LinkedIn in Europe
    • I really enjoy finding I like to pursue a life I influence people’s out how technology of challenge, novelty opinions, actions and works and change behaviours Index=105 Index=109 Index=111 It is important that It is important thatcompanies are viewed my appearance as innovators in their reflects my status chosen field Index=128 Index=106 I get a real sense I like clothes and of success from accessories of owning something luxury brands outside the norm Index=136 Index=119 Source: BE:Europe 2011 based on daily reach
    • Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
    • Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
    • The professional profile of recordExpanding focus on new professionals ConnectExperience / Professional Education details Recommendations Summary: career andprofessional Skills / Education / highlights Groups
    • The definitive professional search engine 1st
    • Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
    • Le moteur de recherche business le plus puissant 1,618 results for: “arbitrage” OR “merger” located in or near “London” in “Financial Services”
    • Your personal trade magazine: LinkedIn Today180K+ publishers leveraging LinkedIn share buttons ContextCritical mass Data Connections
    • Your source for professional knowledge: LinkedIn Groups Now over 1M+ professional groups on LinkedIn Start the conversation Participate Engage with Polls InfluenceShare news & discussions
    • Opening doors with professional connections: Alumni Function LocationCompanies Connect
    • Statistics and polls
    • Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
    • Career PagesManage your employer brand Your open positions Your message dynamically adapts to the viewer Company culture video Your featured recruiters Your top employees Polls to engage your audience 28
    • Recruitment AdsBe ‘top-of-mind’ among passive talent Warm up passive candidates Your ads stand out on LinkedIn pages Maximize impressions by reaching the right audience 29
    • Job SlotJob Seeker Experience Apply Now button can link to your ATS Posts feel personal Candidates see who they know at your company Job is indexed for search engines and can be published to Twitter Members forward your jobs in 2 clicks 30
    • LinkedIn RecruiterEnhanced Candidate Search Save profiles to team or individual project folders Access names and full profiles beyond your 3-degree network Quickly zero-in on the right candidates with search filters 31
    • Transforming recruiting (again): Talent PipelineEvolving LinkedIn Recruiter from product to platform Rob Le David Chang Vanessa Johnson Talent Pipeline Multiple lead sources Easily organized
    • Replacing the résumé: Apply with LinkedIn
    • Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
    • LinkedIn Marketing SolutionsTargeting one of the most influential and affluent audiences on the webSelf-Service Platform Display / Social Ads Need a Financial Advisor? Professional planning and tax preparation for 2012 www.mackenziedrake.com From: Makenzie DrakeLinkedIn Company Pages Custom groups / Sponsorship
    • Providing marketers 1:1 relationships with their followers 536,866 followers
    • Working everywhere our members work: Mobile 1At 400% y/y growth, Mobile is LinkedIn’s fastest growing service
    • Thank YouLaurence Bret SternMarketing Director, EMEA chez LinkedinParis Area, France | Internet500+ connections – 5 recommendationsPublic profile: http://fr.linkedin.com/in/laurencebretEmail: lbret@linkedin.comTwitter: lbret