Ideas lab assignment5

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Ideas lab assignment5

  1. 1. AgrolandPlatform between farmers and landlordsIdeasLab // Technology Entrepreneurship 2012Assignment 5
  2. 2. » Initial Idea Agroland Putting landlords, farmers and wanna be farmers in contact, matching each other needs 11/08/12 IdeasLab // Technology Entrepreneurship 2
  3. 3. » Initial Business model 11/08/12 IdeasLab // Technology Entrepreneurship 3
  4. 4. » First Questions Trust/Legal Issues How to make sure the lands advertised are owned by the ones who advertise them? 11/08/12 IdeasLab // Technology Entrepreneurship 4
  5. 5. » First Questions Continuous revenue How to keep users coming to the website and giving us revenue? 11/08/12 IdeasLab // Technology Entrepreneurship 5
  6. 6. » First Questions Get potential users to interview and give surveys It may be hard to get land owners or farmers to be contacts (should we try agricultural associations)? 11/08/12 IdeasLab // Technology Entrepreneurship 6
  7. 7. » First Questions Revenue streams Besides possible commissions from land sales or rentals, what other revenue streams may we get? People will actually pay with so many free websites to advertise and consult? How much are they willing to pay? 11/08/12 IdeasLab // Technology Entrepreneurship 7
  8. 8. » First Findings Trust/Legal i. Advertisers must provide a proof of property registration; ii. A ranking system should be created. 11/08/12 IdeasLab // Technology Entrepreneurship 8
  9. 9. » First Findings Continuous revenue: i. Social media strategy; ii. Weekly email newsletter; iii. Mobile app; iv. Weekly/Monthly auction; v. Advertising on Traditional and New Media; vi. Consultancy services; vii. Forum. 11/08/12 IdeasLab // Technology Entrepreneurship 9
  10. 10. » First Findings Revenue streams: i. Advertising on the website; ii. Advertising in the newsletter; iii. Advertising on the mobile app; iv. Premium accounts on the website; v. Paid app with premium features; vi. Consultancy services; vii. Management rentals. 11/08/12 IdeasLab // Technology Entrepreneurship 10
  11. 11. » Findings from interviews Unfortunately we were not able to do face-to-face interviews this time but we have schedule interviews for the next weeks 11/08/12 IdeasLab // Technology Entrepreneurship 11
  12. 12. » Findings from survey We received 73 responses to our survey, here’re the main results: • Age: • 59% between 26-35; • 27.4% between 36-50; • 9.5% between 51-65 • Sex: • 56% - Male; • 44% - Female 11/08/12 IdeasLab // Technology Entrepreneurship 12
  13. 13. » Findings from survey • Country: • 90% - Portugal • 9% - Spain • 1% - Brazil • Land owners: 29% have land • Farm land: 56% from the land owners farmed their lands • Extra land: 31% from the land owners were looking for extra land • New land: • 40% of the enquiries who don’t have land prefer to rent it; • 60% prefer to buy it 11/08/12 IdeasLab // Technology Entrepreneurship 13
  14. 14. » Findings from survey • Farm goal: • 74% won’t to produce for their own consumption; • 6% to sell and 20% for both • Agriculture: • 43% would like to work on agriculture • from this 67% would like to do it part-time • Site: 57.5% show interest on a website dedicated to agriculture 11/08/12 IdeasLab // Technology Entrepreneurship 14
  15. 15. » Findings from survey • Site Features: • 19% use it to buy agricultural products; • 18% to sell their production online; • 13% to sell their lands, to get financing opportunities or to get consulting services; • 12.5% to look for jobs in agriculture; • 9% to look for rent to land • Paid Site: 7% would pay for a paid access site • This feedback allowed us to improve our initial business model canvas. 11/08/12 IdeasLab // Technology Entrepreneurship 15
  16. 16. » Improved Business Model 11/08/12 IdeasLab // Technology Entrepreneurship 16
  17. 17. » Website Mockup 11/08/12 IdeasLab // Technology Entrepreneurship 17
  18. 18. » Mobile App Mockup 11/08/12 IdeasLab // Technology Entrepreneurship 18
  19. 19. » Mobile App Mockup 11/08/12 IdeasLab // Technology Entrepreneurship 19
  20. 20. » Mobile App Mockup 11/08/12 IdeasLab // Technology Entrepreneurship 20
  21. 21. Thank you!COURSETechnology Entrepreneurship 2012Assignment 5

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