0
CrossFire
INTRODUCING                  M A R K E T I N G
                             C A M P A I G N S
Cross Media with C...
We’ll show you how to make the most of your
marketing spend.




                                               CrossFire
...
»   START A DIALOGUE with your customers and prospects.

»   SET AN EXPECTATION that they will hear from you at frequent i...
DON’T BECOME A STATISTIC.




Get up front and personal
                           »   AVOID THE CLUTTER personalized mail...
»   PROVIDE WELLNESS CARE REMINDERS

»   BUILD STRONGER RELATIONSHIPS WITH PATIENTS

»   INCREASE PATIENT LOYALTY AND SATI...
A Bank Customer Loyalty Campaign
 »   MULTI-TOUCH CAMPAIGNS KEEPS YOUR NAME IN FRONT when your clients are ready to buy
  ...
CrossFire
                                    M   A R K E T I N G

Now it gets really interesting...   C A M P A I G N S

...
What is Cross Media?




         » Uses relevant marketing messages
         » Delivered ACROSS all media: Print, Email, ...
⇒ Uses relevant marketing messages
       ⇒ Delivered ACROSS all media:
               • Print
               • Email
    ...
»   BUILDS STRONGER RELATIONSHIPS WIT H CUSTOMERS BY SHOWING YOU CARE

»   INCREASES CUSTOMER LOYALTY AND SATISFACTION

» ...
Data-driven campaign generates
                                     Postcards which are personalized with
                ...
The Cross-Media Cycle


                 Direct Sales Call           Database             1
                              ...
What kind of results can we expect?


 Use of Personalization and Color, on average,
 PERSONALIZED COLOR CAMPAIGNS        ...
Why Cross Media with CrossFire?

»   It starts with great data– we can help you get there with pURL campaigns and surveys....
Getting Started:

»   We’ll work with you to decide on the business objective: Improve traffic? Cross-sell? Upsell?
»   We...
Brought to you by
Upcoming SlideShare
Loading in...5
×

Prima\'s Cross Fire

390

Published on

Snap shots of marketing programs using Prima\'s Cross Media Tool Box.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
390
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Prima\'s Cross Fire"

  1. 1. CrossFire INTRODUCING M A R K E T I N G C A M P A I G N S Cross Media with CrossFire
  2. 2. We’ll show you how to make the most of your marketing spend. CrossFire M A R K E T I N G C A M P A I G N S
  3. 3. » START A DIALOGUE with your customers and prospects. » SET AN EXPECTATION that they will hear from you at frequent intervals. » HAVE MEANINGFUL INTERACTIONS– not a shotgun approach. » BE DIFFERENT. BE POWERFUL. BE PERSONAL. You can do it with Crossfire. It’s all about communication
  4. 4. DON’T BECOME A STATISTIC. Get up front and personal » AVOID THE CLUTTER personalized mail pieces are more likely to be opened. Crossfire » INCREASE YOUR OPEN RATE by using their own name on the piece. M A R K E T I N G C A M P A I G N S » TALK DIRECTLY TO YOUR AUDIENCE by using relevant graphics. » 1 OUT OF EVERY 3 PIECES will be shared with friends or family.
  5. 5. » PROVIDE WELLNESS CARE REMINDERS » BUILD STRONGER RELATIONSHIPS WITH PATIENTS » INCREASE PATIENT LOYALTY AND SATISFACTION » KEEP YOUR ORGANIZATION TOP OF MIND Hospital newborn program The Keepsake Baby Calendar
  6. 6. A Bank Customer Loyalty Campaign » MULTI-TOUCH CAMPAIGNS KEEPS YOUR NAME IN FRONT when your clients are ready to buy more services, they’ll think of you. Crossfire » NO EXPENSIVE DESIGN FEES choose G several templates. M A R K E T I N from C A M P A I G N S » TALK DIRECTLY TO YOUR AUDIENCE with a message that resonates. » 1 OUT OF EVERY 3 PIECES will be shared with friends or family.
  7. 7. CrossFire M A R K E T I N G Now it gets really interesting... C A M P A I G N S Introducing Cross Media with CrossFire
  8. 8. What is Cross Media? » Uses relevant marketing messages » Delivered ACROSS all media: Print, Email, Web » Driven by data: Text, images and offers are tailored to each and every recipient » Can be used as a vehicle to CAPTURE more data ... And it’s measurable!
  9. 9. ⇒ Uses relevant marketing messages ⇒ Delivered ACROSS all media: • Print • Email • Web ⇒ Driven by Data means • Text, images, offers are tailored to each and every recipient Cross Media: Who uses it and why? Banks | Car Dealers | Universities | Membership Organizations | Services | Consumer Products | Agents | Brokers » BUSINESSES PROVIDING GOODS OR SERVICES TO OTHER BUSINESSES (b2b) » BUSINESSES PROVIDING GOODS OR SERVICES TO CONSUMERS (b2c) » TO INCREASE TRAFFIC– LOYALTY– REFERRALS » WHO NEED TO CROSS-SELL AND UPSELL ADDITIONAL PRODUCT
  10. 10. » BUILDS STRONGER RELATIONSHIPS WIT H CUSTOMERS BY SHOWING YOU CARE » INCREASES CUSTOMER LOYALTY AND SATISFACTION » KEEPS YOUR ORGANIZATION TOP OF MIND » ADD A PURL AND A SURVEY, AND THIS BECOMES A POWERFUL CUSTOMER SATISFACTION TOOL! A customer loyalty & satisfaction campaign Michael, get your free birthday gift! Visit www/prima.com/mmcguire take a brief customer survey.
  11. 11. Data-driven campaign generates Postcards which are personalized with Personalized landing page is fun and engaging names and graduation information. with relevant trivia questions. Alumni of SNHU business development » BUSINESS DEVELOPMENT CAMPAIGN to solicit new Paying Members, donations, and update member info » SEGMENTED AUDIENCE by graduation decade » THREE TOUCHES via direct mail » USE OF PURLS ON THE CARD invite the recipient to visit a personalized landing page, answer trivia questions
  12. 12. The Cross-Media Cycle Direct Sales Call Database 1 Postcard or Email Campaign Sales & Marketing . 5 4 2 Alert! Email to . Thank You Sales Email or Campaign Leads to Response URL Letter (RURL) “www.domain.com/JohnSmith” Responses Saved in database 3 Personalized Survey Page with Info
  13. 13. What kind of results can we expect? Use of Personalization and Color, on average, PERSONALIZED COLOR CAMPAIGNS CROSS MEDIA CAMPAIGNS will: » Improve response rates by 34 % Because they are highly relevant, personalized AND offer a variety of ways to engage: » Increase order value by 25% » Improve overall revenues by 32% » Clients have seen response rates of 10-34% » Response time by 35% » Response rates and overall program success de- » Improve repeat orders by 48% pends on finding a good experienced supplier, and actively engaging in planning process. A minimum of 3 touches is recommended for a » Ability to manipulate the data and qualify your list multi-touch campaign. can mean fewer pieces, but greater success!
  14. 14. Why Cross Media with CrossFire? » It starts with great data– we can help you get there with pURL campaigns and surveys... » We’ll isolate your target audience with surgical precision... » Your message will resonate with each and every recipient... » Meaning a more successful campaign! We use only the finest resources that understand data and the integrity of your customer information. We’ll even put your work in a SAS-70 certified facility so you can sleep at night! Making the most of your marketing spend. CrossFire M A R K E T I N G C A M P A I G N S
  15. 15. Getting Started: » We’ll work with you to decide on the business objective: Improve traffic? Cross-sell? Upsell? » We’ll help you define and refine your target audience » Use your own list or we’ll find one for you » Decide on use of personalization » Choose from dozens of ready-made designs, templates and programs » We implement your program: data cleansing, sorting, printing, mailing » You track it » Together, we watch your business grow! Making the most of your marketing spend. Crossfire M A R K E T I N G C A M P A I G N S
  16. 16. Brought to you by
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×