What i dont know about startups

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  • 1. What I don´t know about startups Luiz Borba @luizborba http://borba.blog.br
  • 2. The Golden Age (1970 – 1995)Dot.com Bubble (1995 – 2000)Back to Basics (2000 – 2010)The New Bubble (2010 - ?)*New rules for the New Internet Bubble - Steve Blank March 18, 2011 - http://bit.ly/l7HuXA
  • 3. 2000 - 2010
  • 4. IDEADigital cash forPalm Pilots
  • 5. IDEAHTML5 supportedlocation-based service
  • 6. IDEAWeb-based massivelymultiplayer online gamecalled Game Neverending
  • 7. IDEAAllow groups of people toband together to accomplisha goal called ThePoint
  • 8. IDEACompare two people’spictures and rate whichone was more attractive
  • 9. Steve Blank February 1, 2005 http://amzn.to/lPHq10startup is an organizationformed to search for arepeatable and scalablebusiness model
  • 10. Customer DevelopmentHypotheses, Data,Experiments, Feedback,Insights Insights Agile Development
  • 11. Eric Ries September 13, 2011 http://bit.ly/mecRJzA startup is a human institutiondesigned to deliver a new productor service under conditions ofextreme uncertainty
  • 12. The Loop
  • 13. The PivotChange directionsbut stay groundedin what we´velearned
  • 14. Speed mattersReducing time between pivots (fails)we can increase our odds of success Minimize the TOTAL time through the loop
  • 15. Minimum Viable Product (MVP)The minimum set of featuresneeded to learnfrom earlyadopters
  • 16. • Conversion funnel analysis • Click tracking • Event tracking • ReferralsMeasure Split–testing if (setup_experiment(...) == CONTROL) { // new way } else { // old way } Maximize learning
  • 17. Alexander Osterwalder – July 13, 2010 http://amzn.to/iE1PCn
  • 18. http://bit.ly/l4s7RMSnapSchool: http://slidesha.re/k3buNS The Lean Launchpad: http://bit.ly/jDS96z C.E.S.A.R Startup Labs: Coming Soon
  • 19. More info...My blog: http://borba.blog.brMy twitter: @luizborbaEric Ries blog: http://startuplessonslearned.comEric Ries twitter: @ericriesSteve Blank blog: http://steveblank.comSteve Blank twitter: @sgblank
  • 20. Questions? THANKS! Luiz Borba @luizborbahttp://borba.blog.br #cesar15anos