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What I don´t know about startups      Luiz Borba      @luizborba http://borba.blog.br
The Golden Age               (1970       –   1995)Dot.com Bubble               (1995       –   2000)Back to Basics        ...
2000 - 2010
IDEADigital cash forPalm Pilots
IDEAHTML5 supportedlocation-based service
IDEAWeb-based massivelymultiplayer online gamecalled Game Neverending
IDEAAllow groups of people toband together to accomplisha goal called ThePoint
IDEACompare two people’spictures and rate whichone was more attractive
Steve Blank            February 1, 2005               http://amzn.to/lPHq10startup is an organizationformed to search for ...
Customer DevelopmentHypotheses,            Data,Experiments,           Feedback,Insights               Insights        Agi...
Eric Ries                September 13, 2011                   http://bit.ly/mecRJzA startup is a human institutiondesigned...
The Loop
The PivotChange directionsbut stay groundedin what we´velearned
Speed mattersReducing time between pivots (fails)we can increase our odds of success                Minimize the TOTAL tim...
Minimum Viable Product (MVP)The minimum set of featuresneeded to learnfrom earlyadopters
•   Conversion funnel analysis            •   Click tracking            •   Event tracking            •   ReferralsMeasure...
Alexander Osterwalder – July 13, 2010            http://amzn.to/iE1PCn
http://bit.ly/l4s7RMSnapSchool: http://slidesha.re/k3buNS                 The Lean Launchpad: http://bit.ly/jDS96z  C.E.S....
More info...My blog: http://borba.blog.brMy twitter: @luizborbaEric Ries blog: http://startuplessonslearned.comEric Ries t...
Questions? THANKS!     Luiz Borba     @luizborbahttp://borba.blog.br   #cesar15anos
What i dont know about startups
What i dont know about startups
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What i dont know about startups

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  1. 1. What I don´t know about startups Luiz Borba @luizborba http://borba.blog.br
  2. 2. The Golden Age (1970 – 1995)Dot.com Bubble (1995 – 2000)Back to Basics (2000 – 2010)The New Bubble (2010 - ?)*New rules for the New Internet Bubble - Steve Blank March 18, 2011 - http://bit.ly/l7HuXA
  3. 3. 2000 - 2010
  4. 4. IDEADigital cash forPalm Pilots
  5. 5. IDEAHTML5 supportedlocation-based service
  6. 6. IDEAWeb-based massivelymultiplayer online gamecalled Game Neverending
  7. 7. IDEAAllow groups of people toband together to accomplisha goal called ThePoint
  8. 8. IDEACompare two people’spictures and rate whichone was more attractive
  9. 9. Steve Blank February 1, 2005 http://amzn.to/lPHq10startup is an organizationformed to search for arepeatable and scalablebusiness model
  10. 10. Customer DevelopmentHypotheses, Data,Experiments, Feedback,Insights Insights Agile Development
  11. 11. Eric Ries September 13, 2011 http://bit.ly/mecRJzA startup is a human institutiondesigned to deliver a new productor service under conditions ofextreme uncertainty
  12. 12. The Loop
  13. 13. The PivotChange directionsbut stay groundedin what we´velearned
  14. 14. Speed mattersReducing time between pivots (fails)we can increase our odds of success Minimize the TOTAL time through the loop
  15. 15. Minimum Viable Product (MVP)The minimum set of featuresneeded to learnfrom earlyadopters
  16. 16. • Conversion funnel analysis • Click tracking • Event tracking • ReferralsMeasure Split–testing if (setup_experiment(...) == CONTROL) { // new way } else { // old way } Maximize learning
  17. 17. Alexander Osterwalder – July 13, 2010 http://amzn.to/iE1PCn
  18. 18. http://bit.ly/l4s7RMSnapSchool: http://slidesha.re/k3buNS The Lean Launchpad: http://bit.ly/jDS96z C.E.S.A.R Startup Labs: Coming Soon
  19. 19. More info...My blog: http://borba.blog.brMy twitter: @luizborbaEric Ries blog: http://startuplessonslearned.comEric Ries twitter: @ericriesSteve Blank blog: http://steveblank.comSteve Blank twitter: @sgblank
  20. 20. Questions? THANKS! Luiz Borba @luizborbahttp://borba.blog.br #cesar15anos
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