O triunfo dos nerds

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Uma visão geral sobre como tecnologia está evoluindo e mudando os negócios e como os "nerds" estão liderando esse processo.

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O triunfo dos nerds

  1. 1. O Triunfo dos Nerds Luiz Borba http://borba.blog.br
  2. 2. Luiz Borba ! @luizborba http://borba.blog.br ! Bacharel em Ciência da Computação na UFPE Engenheiro de Sistemas do CESAR
  3. 3. Capítulo I As Gerações da Informática
  4. 4. Nas décadas de 50 a 70
  5. 5. as#gerações#da#informá0ca# NO# #BALCÃO#
  6. 6. Lei de Moore
  7. 7. as#gerações#da#informá0ca# DEPOIS# do#BALCÃO#
  8. 8. informa!cidade*
  9. 9. TUDO É SOFTWARE
  10. 10. Capítulo II Destruindo Negócios
  11. 11. "When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them.” (Steve Jobs)
  12. 12. Capítulo III Silicon Valley
  13. 13. Pay It Forward Culture
  14. 14. Startup history 1970-1995 1995-2000 2000-2011 Golden Age ! dot.com bubble The new bubble Lean Startups ! 2011-?
  15. 15. Golden Age (1970-1995) ‣ Building a business ‣ $ Millions to start (proprietary hw/sw) ‣ Long product dev cycle (waterfall) ‣ Thousands Customers ‣ Liquidity=IPO ‣ No repeatable methodology
  16. 16. dot.com bubble (1995-2001) ‣ Flipping a business ‣ 10's $ millions to start (get big fast) ‣ Long product dev cycle ‣ Millions of customers ‣ no profits IPO ‣ Repeatable methodology
  17. 17. Lean Startups (2001-2010) ‣ < $500k to start ‣ Short product dev cycle (agile development) ‣ 10's millions customers ‣ M&A (revenue & network of users) ‣ Repeatable methodology
  18. 18. $41 millions
  19. 19. The new bubble (2010-????) ‣ Flipping a built business? ‣ Short product dev cycle (agile development) ‣ 10's/100's millions customers ‣ M&A & IPO ‣ Repeatable methodology
  20. 20. Dinheiro digital para o Palm Pilots IDEIA
  21. 21. Dinheiro digital para o Palm Pilots IDEIA
  22. 22. Serviço de localização baseado em HTML 5 IDEIA
  23. 23. Serviço de localização baseado em HTML 5 IDEIA
  24. 24. Jogo online chamado "Neverending" IDEIA
  25. 25. Jogo online chamado "Neverending" IDEIA
  26. 26. Permite um grupo de pessoas se juntar e atingir um objetivo comum IDEIA
  27. 27. Permite um grupo de pessoas se juntar e atingir um objetivo comum IDEIA
  28. 28. Permite comparar 2 pessoas e selecionar a mais atraente IDEIA
  29. 29. Permite comparar 2 pessoas e selecionar a mais atraente IDEIA
  30. 30. Capítulo IV Customer Developer
  31. 31. "Startup is an organization formed to search for a repeatable and scalable business model” (Steve Blank)
  32. 32. Customer Development The search for the business model
  33. 33. Customer Development The search for the business model
  34. 34. Customer Development The search for the business model The Search for a Business
  35. 35. Customer Development The search for the business model The Search for a Business The Growth of a Business
  36. 36. Capítulo V Design Thinking
  37. 37. Capítulo VI Toyota
  38. 38. Lean Thinking
  39. 39. Identify value from standpoint of the end customer
  40. 40. Map the value stream
  41. 41. Create flow by eliminating waste
  42. 42. Understand the customer demand
  43. 43. Pursue perfection
  44. 44. Capítulo VII Business Model Generation
  45. 45. "The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives.” ! (Alexander Osterwalder)
  46. 46. Business Model Canvas
  47. 47. Capítulo VIII The Lean Startup
  48. 48. "A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty” (Eric Ries)
  49. 49. The Loop
  50. 50. The Pivot Change directions but stay grounded in what we´ve learned
  51. 51. Speed matters Reducing time between pivots (fails) we can increase our odds of success Minimize the TOTAL time through the loop
  52. 52. Minimum Viable Product (MVP) The minimum set of features needed to learn from early adopters
  53. 53. Customer Development The search for the business model
  54. 54. Customer Development The search for the business model
  55. 55. Customer Development The search for the business model The Search for a Business
  56. 56. Customer Development The search for the business model The Search for a Business The Growth of a Business
  57. 57. Capítulo IX P.I.C.
  58. 58. Capítulo X Apertem os cintos o piloto sumiu
  59. 59. E se a gente se livrasse dos gerentes?
  60. 60. Capítulo XI Cultura
  61. 61. Capítulo XII O que os Nerds estudam?
  62. 62. O que vocês acham que um estudante de Ciência da Computação estuda?
  63. 63. Capítulo XIII Reality Check
  64. 64. O que voce quer ser quando crescer?
  65. 65. Porque está fazendo Administração?
  66. 66. Epílogo
  67. 67. Líderes do futuro entendem de Ge.N.Te
  68. 68. O que fazer então?
  69. 69. Obrigado! @luizborba http://borba.blog.br

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