Social networking for lawyers psma

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Lawyers know that clients are using online social media but they feel overwhelmed by the options offered by LinkedIn, Facebook, Twitter and Youtube. Business Development Trainer Larry Bodine, Esq., …

Lawyers know that clients are using online social media but they feel overwhelmed by the options offered by LinkedIn, Facebook, Twitter and Youtube. Business Development Trainer Larry Bodine, Esq., spells out a simple approach to social media that generates new business by using them as listening channels.

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  • YouTube’s () users have uploaded 850,000 minutes of video and watched 1.9 billion videos per day in the past year. In March, the Google () -owned video site announced that its users were uploading more than 24 hours of video per minute . In May, YouTube revealed that it had surpassed 2 billion video views per day .
  • Barry : online networking only has meaning if it results in a face-to-face meeting
  • Barry : online networking only has meaning if it results in a face-to-face meeting
  • Barry : online networking only has meaning if it results in a face-to-face meeting
  • Quantcast: Twitter has 26.5 million members are some tips on how: Before you decide if Twitter is right for you or not, explore the medium and talk to others in your local business community to discover how they are using the tool. Seek out and follow others who live in your city.  Listen to what they are saying on Twitter and reach out to them for advice and information on how to best use Twitter in your city. Seek out people in your own area whom have similar interests and follow their “Tweets”. Engage them in conversation. Re-Tweet their profound statements. Support their causes.
  • Quantcast: Twitter has 26.5 million members are some tips on how: Before you decide if Twitter is right for you or not, explore the medium and talk to others in your local business community to discover how they are using the tool. Seek out and follow others who live in your city.  Listen to what they are saying on Twitter and reach out to them for advice and information on how to best use Twitter in your city. Seek out people in your own area whom have similar interests and follow their “Tweets”. Engage them in conversation. Re-Tweet their profound statements. Support their causes.
  • For people you know from the past that you want to stay in touch with
  • Talk about connections of connections – your gold mine WHY MIGHT CONNECTING WITH *** BE A GOOD IDEA? ***’s connections could be useful to you After accepting ***’s invitation, check ***’s connections to see who else you may know and who you might want an introduction to. Building these connections can create opportunities in the future.

Transcript

  • 1. Presented by Larry Bodine, Esq.
  • 2.
    • Business Development Advisor 20 years
    • Assisted 250+ firms
    • Former Marketing Director: Sidley Austin
    • Former litigator
    • Operator of 4 websites, a blog, a listserv,
    • a LinkedIn account and a Twitter account
    • Business development training
    • Lawyer coaching
    • Website Updates
    630.942.0977 [email_address] www.linkedin.com/in/larrybodine
  • 3.
    • MASSIVE OVERHYPE
    • OF SOCIAL MEDIA!!!!!!!!!!!!
    • Cutting through the overwhelming choices
    • A whole new approach: stop pumping out content and start collecting info for business development
    • Analysis of key social networks
    • Social CRM
  • 4.
      • On LinkedIn, 3% are lawyers = 1,473,000 lawyer profiles
      • LinkedIn has 100,000,000 users in 200 countries
      • Facebook has 500,000,000 users
      • YouTube videos were viewed
      • 700,000,000,000 times in 2010
      • Twitter transmits 95,000,000 tweets per day,
      • & has 170,000,000 accounts
  • 5.
    • 193.9 million US Internet users, 2/3 of the population. - emarketer.com
    • The Web passes newspapers in ad spending for first time in December 2010 - emarketer.com
    • Internet surpasses TV for news among 18-29s - Forrester Research
    • 85% of executives consider professional service firm websites important sources of information in their search for professionals. -- Greenfield/Belser
  • 6.
    • 78% of Lawyers have joined an Online Social Network
    • 71% of in-house counsel have also joined.
    • -- Leader Networks 2009
  • 7.
    • 60% of accounting firms are participating in social media
    • 76% of firms using LinkedIn
    • -- Association for Accounting Marketing (AAM)
    • http://bit.ly/hCtec8
  • 8.
    • 93% of Americans have cell phones
    • From 06/09 – 06/10, subscribers sent 1.8 trillion text messages (up 33% from the previous year)
    • We confuse continual connectivity with making real connections
    • You call and leave a voicemail, and get an email in reply
  • 9.
    • “ Although LinkedIn has been useful it is has not achieved the expected ROI ” – AAM Survey, 12/9/10
    • “… no definitive data showing that social media create business or..translates into dollars earned” – ABA Journal , “Social Media or Snake Oil,” 1/11 issue
    • “ Worse, law firm management gives [Facebook] little or no strategic value ” – Jayne Navarre, Virtual Marketing Officer Blog, 1/6/11, http://bit.ly/eLDdtr
  • 10. "Which sources of information affect your purchase decision-making process?" -- Forrester Research, 1/4/2011, http://bit.ly/hfdMtl
  • 11.  
  • 12.
    • Stop talking and start listening
    • Stop pushing out content and start collecting info
    • True purpose of social networking: building relationships
    • Connect with people you will see face-to-face
  • 13. Twitter Legal OnRamp Facebook MySpace LawLink Wikipedia Tumblr Orkut LinkedIn Friendster Slideshare Martindale Connected Del.icio.us LegallyMinded
  • 14. Twitter Facebook LinkedIn
  • 15.
    • 190 million monthly visitors
    • 72%: personal life
    • 62% work life & activities
    • 55% links to news
    • 54% humorous or philosophical observations about life in general
    • 52% retweet
    • 52% send direct messages to each other
    • 40% share photos
    -- Pew Internet Research 12/9/10 94%
  • 16.
    • Listen and Research – not a strategy of collecting followers
    • Twitter “Find People”
    • Tweetbeep : Email alerts of mentions of you, a client or prospect
    • Monitter : monitor real-time for mentions of any words or phrases
    • Search.twitter.com – use any term
    • TweetDeck – display columns based on search terms
  • 17.
    • Social site,
    • not business network
    • Works great for recruiting students
    • Consumer clients for small firms, solos, GPs
  • 18.
    • Search Facebook
    • Openbook: Facebook status updates
    • Google: [search term] site:facebook.com
      • Use Realtime and Discussions filters
      • “ law firm” - 195,000 results
      • “ accounting firm” - 13,200 results
    • Bing.com/social - FB & Twitter in real time
    • Facepinch.com – what’s being written about any company on Facebook
  • 19. “… was the message Dan Goodman , director of marketing , Alcoa Aerospace, told attendees at the American Metal Market (AMM) Aerospace Materials Conference today in Pittsburgh.”
  • 20.
    • 100 million professionals
    • 200 countries
    • Execs from all Fortune 500 companies
    • belong
  • 21. The best LinkedIn Profile I’ve ever seen
  • 22.  
  • 23. Target a Company
    • Use “Advanced People Search”
    • Search for key execs at the company
    • Review groups the belong to
    • Click “Add to Network”
    • Ask your contacts for an introduction
    6,110  results
  • 24. Network Locally
    • Look for groups that have meetings
    • Connect with members
    • Invite contacts to meet in person
  • 25. CRM SocialCRM Social Media What you know about the contact Data Repository of client interactions Collect client information for new business New medium to harvest discussions and comment Feedback about services and brand value
  • 26.  
  • 27. Now in use at 60 large law firms
    • Find company record: Advent International
    • Find two contacts
    • Click to find more contacts on LinkedIn
  • 28.
    • Don’t fall for the overhype of social media
    • Cut through the overwhelming choices
    • Use a whole new approach: stop pushing out content and start collecting information
    • Focus on LinkedIn, Facebook and Twitter
    • Investigate Social CRM
  • 29.
    • Larry Bodine, Esq.
    • Business Development Advisor
    • Tel: 630.942.0977
    • E-mail: [email_address]
      • Business development training
      • Lawyer coaching
      • Website Updates