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Ken Hardison and
Larry Bodine
June 18, 2014
Effective
Marketing To
Grow Your
Law Practice
• Content Marketing Consultant
• Publisher, The National Trial Lawyers
• Blogger, The Huffington Post
• Blogger, Price Ben...
• Why you need a Unique Selling Proposition
• Amplifying your message with Social Media
• Content Marketing: No. 1 Marketi...
Unique Selling Proposition
• An overt, unique claim about your law firm or a
promise of benefits of your legal services.
•...
Social Media Marketing
• 72% of all internet users are now active on social media
• 22% of Americans use social networking...
Clobbered sites with:
• Snippets from other sites
• Substantially similar text
• Blatant scraping and
pasting
• Low qualit...
Fresh, original content
Closely tied to purpose
of site
Updated regularly
Unique content
Click to add text
Fresh, original
content
Closely tied to purpose
of site
Updated regularly
Unique content
• Register now Bit.ly/2014PILMMA
• More than 20 speakers – best in their
class
• Room block nearly gone
• Limited number o...
Enter Now at: bit.ly/1vSxZtl
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Effective marketing to grow your law practice updated

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  • 72% of all internet users are now active on social media
    22% of Americans use social networking sites several times per day
    Over 1.15 billion Facebook users
    Over 1 billion  with Google+ enabled accounts

    Google+ has direct impact on search engine results

    Huge uptick in Facebook’s influence on purchase
     47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). 
    54% of Facebook members have used the social network via a phone
    Facebook is the most addicting of the social networks
    23% of Facebook’s users check their account five or more times EVERY DAY. 
  • 67% of all searches are on Google
  • Transcript of "Effective marketing to grow your law practice updated"

    1. 1. Ken Hardison and Larry Bodine June 18, 2014 Effective Marketing To Grow Your Law Practice
    2. 2. • Content Marketing Consultant • Publisher, The National Trial Lawyers • Blogger, The Huffington Post • Blogger, Price Benowitz LarryBodineNow@gmail.com 520.577.9759 Introduction
    3. 3. • Why you need a Unique Selling Proposition • Amplifying your message with Social Media • Content Marketing: No. 1 Marketing Method to Attract Consumer Clients • PILMMA Super Summit Today’s Agenda
    4. 4. Unique Selling Proposition • An overt, unique claim about your law firm or a promise of benefits of your legal services. • A statement that impressively positions you as distinctly different from your competitors. • A statement that is so strong, attractive and compelling that it motivates prospects to choose you over all other firms. Stand Out From Your Competition
    5. 5. Social Media Marketing • 72% of all internet users are now active on social media • 22% of Americans use social networking sites several times per day Google+ has direct impact on search engine results • Over 1 billion with Google+ enabled accounts Huge uptick in Facebook’s influence on purchase • Over 1.15 billion Facebook users • 47% say Facebook has the greatest impact on purchase behavior (compared to just 24% in 2011). • 23% of Facebook’s users check their account five or more times EVERY DAY. Source: jeffbullas.com
    6. 6. Clobbered sites with: • Snippets from other sites • Substantially similar text • Blatant scraping and pasting • Low quality, thin content • Sites that aggregate or "curate" content from other sites What is the best online strategy to attract visitors?
    7. 7. Fresh, original content Closely tied to purpose of site Updated regularly Unique content Click to add text
    8. 8. Fresh, original content Closely tied to purpose of site Updated regularly Unique content
    9. 9. • Register now Bit.ly/2014PILMMA • More than 20 speakers – best in their class • Room block nearly gone • Limited number of seats • Scholarship Contest PILMMA Super Summit
    10. 10. Enter Now at: bit.ly/1vSxZtl
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