Branding Yourself Online

Branding Yourself Online Drexel University July 29, 2009

What does it mean to brand yourself?
Know yourself--what you're good at, what you want to be when you grow up, what your values are
Make yourself visible in a positive way
Showcase your skills
Showcase your values
Get the attention of potential employers
Use Multiple Channels
Don't rely on just LinkedIn or Facebook, etc.
Take advantage of the many social applications out there
Build relationships
Social software is social! It's about the people.
Respond to questions, help people out.
When possible, meet in person.

Google yourself

Create a hub

Facebook
Positive uses
Easy way to keep up with current and former classmates
These classmates can be valuable connections
Find groups related to your field
Easy to use
Popular
Negative aspects
Overwhelming environment; unfocused
Slightly younger crowd, may not find the influential people in your field
Has a negative reputation in the corporate world

Your Facebook Profile and Settings
Profile
Profile photo--semi-professionl: have some fun, but not too much fun
Other photos--be aware of photos that others take and tag you in; those should be positive as well
List work and school experience
List current contact info, websites, etc.
Be aware of what the info says about you; you may wish to leave political or religious views out
Settings
Most things should be set to Friends Only
Leave contact info, work and school info open as widely as you're comfortable with

Linked In: The Grownups' Facebook
Positive
Very professional site
Good way to connect with people
Good way to have a resume online
Acceptable to get introduced to people, ask about jobs, etc.
Recommendation Feature
Answers feature

Negative
Boring (compared to Facebook)
Little coordination with other social tools--blogs, even Facebook
No groups to speak of

Facebook vs. LinkedIn

Ways to Stand Out
Facebook
Start a group related to your field or to an interest
Start a cause
Host an event for a group/cause
Linked In
Answer questions
Start or join a group

Blog/Website
Your own blog/website
Show off knowledge
Show off writing skills
Link to profiles
Build a readership
Build a reputation/expertise

So you don't want your own site
Find a few blogs in your field--leave comments
Alternatively, join email lists or forum sites
Always leave link to profile and/or email

Setting up your own site
Blogs
Free, hosted blogs
Blogger (owned by Google)
Wordpress.com
Vox.com
LiveJournal
Paid options
Typepad

Web sites (which can include blogs)
Web space can cost as little as $4.95/mo.
In many cases, you need to know very little to set up
Can install blog software, wiki and forum software and more

Using RSS & Widgets
Facebook/LinkedIn Widgets
Link to profile or feed status updates
Most social sites have RSS Feeds
Look for the RSS symbol
Use built-in Widgets
Blogger has many options

Other Ways to Promote Yourself
Twitter
Photos
Videos
Presentations
Bookmark
Social Networks for specific fields(outside of Facebook/LinkedIn)

Microblogging, aka Twitter
Similar to Facebook status updates, but stand-alone site/app
Use to post links, ask questions, etc.
Updates are searchable via the web
Connect with job postings
Connect with prominent people in field
Find apps and more at http://twitter.pbworks.com/

Other Places to Promote Yourself
Photos
Flickr, Photobucket, SmugMug
Also via Facebook
Videos
YouTube, Vimeo, Blip.tv
Via Facebook
Presentations
Slideshare.net, Slideboom
Bookmarks
Delicious, Digg, Diigo
Social Networks
Ning

Places with more advice
Brand Yourself--great place for both new graduates and seasoned job seekers
http://brand-yourself.com
blog: http://blog.brand-yourself.com
Personal Branding Blog: Written by Dan Schwaebel, author of Me 2.0
http://www.personalbrandingblog.com/
Garr Reynolds on Branding Yourself
http://www.garrreynolds.com/Branding/brandyou.html
http://www.skelliewag.org/how-to-start-or-start-over-building-your-personal-brand-877.htm

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Branding Yourself Online

by Laura Blankenship on Jul 29, 2009

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