Innovation Session - Week One

Creative campﬁre07/04/11

Tyler Durden’s 8 rules of innovation• No fear. No distractions. The ability to let that which does not matter truly slide.• “No fear! No distractions! The ability to let that which does not matter truly slide!• I say never be complete, I say stop being perfect, I say let’s evolve, let the chips fall where they may.• It’s only after we’ve lost everything that we’re free to do anything.• You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis.• People do it everyday, they talk to themselves… they see themselves as they’d like to be, they don’t have the courage you have, to just run with it.• Sticking feathers up your butt does not make you a chicken.• This is your life, and it’s ending one minute at a time.

So...what does all of this mean for us?“Creativity and innovation are mainlyabout hard work. It’s about constantlycoming up with ideas and thinkingthrough problems instead of veggingout. And it’s about taking action, plainand simple.” Brian Clark, new media entrepreneur and co-founder of Lateral Action.

The big 3’s for this month

1. The World-Wide-Web2.Social media check-ins3.Social retailing

The World-Wide-Web

What is the World Wide Web?The World Wide Web is like ahuge electronic magazine and toﬂick through each page, youwould require a browser - toinput an address.

Top signiﬁcant moments from the internet history

How can we predictwhats coming next?

Kevin Kelly on the next 5,000 days of the web

In conclusion:Never stop believing in thepower of web. The possibilitiesare limitless.

Social media check-ins

Excuse me, but what is a check-in?Quite simply, making yourpresence and identity known toan establishment or businessupon entry.

The check-in landscape

Discounts for Checkins: Westﬁeld Valley Fair

Facebook Places Leader Boards: VisitBritain

Citizen Journalism: Twitter at work

Map your valentine

Everyone loves free stuﬀ

Surprise me!

In conclusion:Check-in is not about themedium, it’s about measuringinterest in a place.

Social retailing

Why social retailing?70% of purchasing decisions aremade inside the store.But what about the other 30%?

Try it before you buy it

Show me if it was really made for me

Responding to a stressed mum on a budget

If it’s tasty, I will talk about it

In conclusion:Social retailing is only aboutintegrating e-commerce intosocial-media.

Your opinion matters

If you were to use the web forone single purpose, what wouldit be?

Do you really care where yourfriend has checked-in?

Would you use thetwitter-mirror if it was setup atHarvey Nichols in Dubai Mall?

Kids, you got homework this weekend

Yas Island wants to dosomething diﬀerent thisRamadan.They want to make thisRamadan all about sharing.What would you do digitally tosupport this vision? Tell us in oneparagraph, not more.

Thanks for listening. Stay creative.

Innovation Session - Week One

by lbimena on Apr 11, 2011

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 17

Statistics

Innovation Session - Week One Presentation Transcript

http://www.lbi.com	16
http://tropfestv2.beforelive.me	1