Big Bang Your host: David Ian Gray [email_address] LinkedIn: David Ian Gray Twitter: @davidiangray Plaxo: David Gray Presenters: Linda Bilben “Traditional Media” Mark Smiciklas “Social Media” Media Seminar

Your host: David Ian Gray

[email_address]

LinkedIn: David Ian Gray

Twitter: @davidiangray

Plaxo: David Gray

Presenters:

Linda Bilben “Traditional Media”

Mark Smiciklas “Social Media”

Traversing Traditional Media

The average person sees 3,000 ads per day

3,000 x 365 = over one million impressions per year 7:1 media to advertising credibility ratio – Forrester Research

If media consumption was dying, you would be starving

The media landscape is changing: collaboration vs. information transmission

What’s your story?

What’s your story? Have a mixed-media strategy Build measurable objectives Know your audience Allocate resources Measure ROI

What’s your story?

Have a mixed-media strategy

Build measurable objectives

Know your audience

Allocate resources

Measure ROI

Craft your story

Craft your story Establish your topic Be first, or establish a trend Develop an anecdote Build an interesting quote Offer 2 to 3 supporting points Create visuals to support

Craft your story

Establish your topic

Be first, or establish a trend

Develop an anecdote

Build an interesting quote

Offer 2 to 3 supporting points

Create visuals to support

Mondonation

Vancouver Canadians

Walmart

Be the expert Offer ideas, expertise Pitch columns Letters to the editor Opinion-editorials Commentary

Be the expert

Offer ideas, expertise

Pitch columns

Letters to the editor

Opinion-editorials

Commentary

Be the expert Be prepared Be media trained

Be the expert

Be prepared

Be media trained

Do your research Customization is key

Do your research

Customization is key

Think like a journo

Think like a journo News is 24/7 Always on deadline Story = brand equity Instant experts

Think like a journo

News is 24/7

Always on deadline

Story = brand equity

Instant experts

Think like a journo They need: Reaction Information Confirmation

Think like a journo

They need:

Reaction

Information

Confirmation

To pitch or release?

Social Media Release

Reach out and ______ someone

If at first you don’t succeed . . .

Linda Bilben Reputations Corporation [email_address] 604-689-8801 Twitter (@reputationscorp) LinkedIn: Linda Bilben reputations.com and prblunders.com