5 Essential Tips for Starting a Lawyer's Blog

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The mission of Inbound Marketing for Lawyers is helping lawyers get found on the Internet. Are you absolutely certain you're ready to begin writing your lawyer's blog? Here are 5 major league important steps to take before you can put fingers to keyboard.

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5 Essential Tips for Starting a Lawyer's Blog

  1. 1. Inbound Marketing for Lawyers5 Essential Tipsfor Starting aLawyer’s Blog
  2. 2. AUTHOR PAGE:Lawrence Berezin Larry retired from the active practice of law after a 35 year legal lifetime to work full-time at his passion…blogging. Larry’s mission is helping lawyers learn how to write a blog post, publish a blog, and get found on the Internet. “I want to share my knowledge and mistakes to help you publish a blog you’re proud of.” i
  3. 3. TABLE OF CONTENTS:Choosing a Name………………………………..7Selecting a Host………………………………….9Selecting your Blog’s SoftwareProvider………………….….........................11Designing a Logo……….………………………14Creating a Header……………………………...16Glossary…………………………………………….18 ii
  4. 4. “I’m Ready to Start Writing” 1// Page 4
  5. 5. 5 Essential Tips for starting a lawyer’s blog 2 // Page 5
  6. 6. TIP 1:Choosing a Name 3
  7. 7. You’re Blog name and Domain Name should be the same nameFor example, if you wish to name your blog, “Larry’s AccidentBlog” the next step is to check the availability of the domainname, “Larry’s Accident Blog” with a hosting service. If the nameis available, the URL of your blog will contain the name of yourblog and look like this: http://www.larrysaccidentblog.com.Here’s a great blog post by a well-respected expert about how toselect a name for your blog:http://www.problogger.net/archives/2006/02/16/choosing-the-domain-name-for-your-blog/ 4// Page 6
  8. 8. TIP #2:Selecting a Host 5
  9. 9. TIP #2: Selecting a Host Hosting services: • Host Gator • Go Daddy Larry loves “Go • Pair Networks Daddy” for their • Dotster • Rackspace totally awesome support! Here’s an in depth article offering recommendations for web hosting services. Here are reviews and ratings for ten popular hosting services 6// Page 7
  10. 10. TIP #3:Selecting a SoftwareProvider 7// Page 8
  11. 11. 5 Essential Tips for Starting a Lawyer’s Blog Hubspot and Wordpress are two fabulous software platforms. Hubspot provides you with an inbound marketing machine chock full of amazing analytics. The blogging platform is ready for you to add your flagship content. Wordpress provides beautiful themes and a wide array of plug-ins to customize your blogging experience. You can choose between Wordpress dot com or Wordpress dot org, depending upon your IT Choose the software platform that’s right for you skill level. 8// Page 9
  12. 12. 5 Essential tips for Starting a Lawyer’s Blog Here are 4 bonus tips:  If your law firm’s website was designed or hosted by LexisNexis, FindLaw, or some other such company, you may think it is too costly to add a blog…Well it’s not! You can set up your blog on Hubspot or Wordpress and it can be linked to your main website. I’ve done it and it works!  There is no excuse not to blog. I can assure you from my experience the benefits are real and measureable  It is critical to get into a “blogging rhythm.” Once you understand what your audience cares about, give them what they want to read. Publish your posts consistently, on the same day(s) of the week. For example, there is a wonderful blogger who publishes a new post every Sunday. I look forward to reading it on Sunday mornings, and would be disappointed if our blogger stopped publishing on Sundays.  Check out this candid discussion in the “Hubspot Partner’s Forum on LinkedIn. It is chock full of gold about the pros and cons of these two super software providers Click here for a FREE Download of the discussion 9// Page 10
  13. 13. Tip #4: Designing a Logo 10// Page 11
  14. 14. 5 Essential Tips for Starting a Lawyer’s BlogYour blog or website has 3 seconds to make acompelling first impression to a cyberspace traveler.She’ll be attracted to your website by colors, header,and logo. Make sure you employ all available resourcesto engage a potential visitor. “A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).” [Source: Wikipedia]. Click on Hubspot to VISUAL check out some graphic design companies 11// Page 12
  15. 15. Tip #5: Creating a Header “You only have 3 seconds to grab the attention of a cyberspace traveler. Use all the resources you have available to you.” 12// Page 15
  16. 16. 5 Essential Tips for starting a Lawyer’s Blog HeaderThe header youchoose for yourwebsite or blog is aincredibly importantelement for attractingthe attention ofcyberspace travelerspassing by yourwebsite.I’ve designed headersmyself using wordsalone, and words andimages. I stronglyrecommend you hirea professional towork with you tocreate a sensationalheader.(I did). 13// Page 13
  17. 17. Glossary:Domain Name: An organization’s unique name on theInternet. The chosen name combined with a top leveldomain (“TLD”), such as .com or .org, makes up theInternet domain name.Internet Hosting Service: is a service that runs Internetservers, allowing organizations and individuals to servecontent on the Internet.Web Hosting Service: Is a type of Internet hostingservice that allows individuals or organizations to maketheir website or blogs accessible via the World WideWebInternet Protocol address (IP address): is a numericallabel assigned to each device (e.g., computer, printer)participating in a computer network that uses theInternet Protocol for communication.Server: In most common use, a server is a physicalcomputer (a computer hardware system) dedicated torun one or more services (as a host), to serve theneeds of the users of other computers on a network.[Source: Wikipedia] 18
  18. 18. Contact Larry today forexpert help turbo-charging your blog800-249-5048 orlawrence.berezin@gmail.com 19

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