Why I Blog At IBM

IBM Wins When I Blog Luis Benitez – Social Software Product Manager 03 March 2011 http://www.lbenitez.com http://twitter.com/lbenitez

Started in 2006 Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photos/nationalassemblyforwales/4358629809/sizes/z/in/photostream/

How Could I Apply That To My Work? Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photos/nieve44/490771331/sizes/z/in/photostream/

Why Blog?

Organize My Work

My Benefits
Significant Reduction in Email
More Time To Be Customer Facing
Increased Productivity
Differentiation
Close Opportunities in Less Time
Recognition

Results
~$6M in deals closed because of my blog
And these are just some of the ones where sales reps told me how my blog was instrumental...

So, what did I learn? Power = Knowledge Shared http://www.reidgsmith.com/Power.htm The power of a community of practice is exponentially related to the knowledge shared by the individual members.

Thanks!

http://www.lbenitez.com	80
http://static.slidesharecdn.com	13
http://paper.li	4
http://tweetedtimes.com	1
http://planetlotus.org	1
http://webcache.googleusercontent.com	1

Why I Blog At IBM

by Luis Benitez on Mar 03, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 100

Statistics

Why I Blog At IBM — Presentation Transcript