IBM Wins When I Blog Luis Benitez – Social Software Product Manager 03 March 2011 http://www.lbenitez.com http://twitter.c...
Started in 2006 Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photos/nationalassemblyf...
How Could I Apply That To My Work? Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photo...
Why Blog?
Organize My Work
My Benefits <ul><li>Significant Reduction in Email
More Time To Be Customer Facing
Increased Productivity
Differentiation
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Why I Blog At IBM

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This is a 10 minute presentation that I gave to a group of internal IBMers who were wondering about the value of blogging at IBM.

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Why I Blog At IBM

  1. 1. IBM Wins When I Blog Luis Benitez – Social Software Product Manager 03 March 2011 http://www.lbenitez.com http://twitter.com/lbenitez
  2. 2. Started in 2006 Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photos/nationalassemblyforwales/4358629809/sizes/z/in/photostream/
  3. 3. How Could I Apply That To My Work? Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photos/nieve44/490771331/sizes/z/in/photostream/
  4. 4. Why Blog?
  5. 5. Organize My Work
  6. 6. My Benefits <ul><li>Significant Reduction in Email
  7. 7. More Time To Be Customer Facing
  8. 8. Increased Productivity
  9. 9. Differentiation
  10. 10. Close Opportunities in Less Time
  11. 11. Recognition </li></ul>
  12. 12. Results <ul><li>~$6M in deals closed because of my blog </li></ul>And these are just some of the ones where sales reps told me how my blog was instrumental...
  13. 13. So, what did I learn? Power = Knowledge Shared http://www.reidgsmith.com/Power.htm The power of a community of practice is exponentially related to the knowledge shared by the individual members.
  14. 14. Thanks!

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