Why I Blog At IBM

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This is a 10 minute presentation that I gave to a group of internal IBMers who were wondering about the value of blogging at IBM.

This is a 10 minute presentation that I gave to a group of internal IBMers who were wondering about the value of blogging at IBM.

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Transcript

  • 1. IBM Wins When I Blog Luis Benitez – Social Software Product Manager 03 March 2011 http://www.lbenitez.com http://twitter.com/lbenitez
  • 2. Started in 2006 Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photos/nationalassemblyforwales/4358629809/sizes/z/in/photostream/
  • 3. How Could I Apply That To My Work? Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photos/nieve44/490771331/sizes/z/in/photostream/
  • 4. Why Blog?
  • 5. Organize My Work
  • 6. My Benefits
    • Significant Reduction in Email
    • 7. More Time To Be Customer Facing
    • 8. Increased Productivity
    • 9. Differentiation
    • 10. Close Opportunities in Less Time
    • 11. Recognition
  • 12. Results
    • ~$6M in deals closed because of my blog
    And these are just some of the ones where sales reps told me how my blog was instrumental...
  • 13. So, what did I learn? Power = Knowledge Shared http://www.reidgsmith.com/Power.htm The power of a community of practice is exponentially related to the knowledge shared by the individual members.
  • 14. Thanks!