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IBM's use of social media behind the firewall

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This is a 15-minute presentation that I delivered as part of a 1-hour long panel at the annual meeting of the Association of Public Relations of Puerto Rico (http://www.relacionistas.com). The topic ...

This is a 15-minute presentation that I delivered as part of a 1-hour long panel at the annual meeting of the Association of Public Relations of Puerto Rico (http://www.relacionistas.com). The topic was internal communications and I covered how IBM is using social software inside the firewall for communications and collaboration.

Because my time was very limited, the information in this deck doesn't do justice to all the great things that IBM is doing internally.

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IBM's use of social media behind the firewall Presentation Transcript

  • 1. Social Media Inside the Firewall Luis Benitez IBM Social Software Product Manager http://www.lbenitez.com http://twitter.com/lbenitez Monday, October 4, 2010
  • 2. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  • 3. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  • 4. By 2012, >50% of enterprises will use activity streams that include microblogging By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business users. - Gartner’s 5 Social Software Predictions for 2010 and Beyond http://www.gartner.com/it/page.jsp?id=1293114 Feb 2010 Monday, October 4, 2010
  • 5. Why Social Software Behind Firewall Monday, October 4, 2010
  • 6. Why Social Software Behind Firewall Monday, October 4, 2010
  • 7. Why Social Software Behind Firewall Monday, October 4, 2010
  • 8. Why Social Software Behind Firewall Monday, October 4, 2010
  • 9. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  • 10. Social Software @ IBM Monday, October 4, 2010
  • 11. Components Monday, October 4, 2010
  • 12. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  • 13. Trends • 628,959 users • 1.1 M searches / week Monday, October 4, 2010
  • 14. Trends • 25K communities • 147K users • 1M messages Monday, October 4, 2010
  • 15. Trends • 65K bloggers • 117K entries • 109K comments • 27K tags Monday, October 4, 2010
  • 16. Trends • 1M bookmarks • 2.8M tags • 29K users Monday, October 4, 2010
  • 17. Trends • 152K projects • 2M entries • 303K users Monday, October 4, 2010
  • 18. Trends Monday, October 4, 2010
  • 19. Demo Monday, October 4, 2010
  • 20. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  • 21. Lessons Learned Just like real estate, it’s all about: Location, Location, Location. So... Integrate, Integrate, Integrate Monday, October 4, 2010
  • 22. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  • 23. But what’s the ROI? An astonishing amount of time is being wasted on investigating the amount of time being wasted on social networks. http://www.economist.com/specialreports/displaystory.cfm?story_id=15350928 Jan 2010 Monday, October 4, 2010
  • 24. Where We Are • IBM has the largest market share WW • IBM named leader in Magic Quadrant • IBM is the Enterprise Social Software Leader Monday, October 4, 2010
  • 25. Thank You Luis Benitez IBM Social Software Product Manager http://www.lbenitez.com http://twitter.com/lbenitez Monday, October 4, 2010