IBM's use of social media behind the firewall

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This is a 15-minute presentation that I delivered as part of a 1-hour long panel at the annual meeting of the Association of Public Relations of Puerto Rico (http://www.relacionistas.com). The topic was internal communications and I covered how IBM is using social software inside the firewall for communications and collaboration.

Because my time was very limited, the information in this deck doesn't do justice to all the great things that IBM is doing internally.

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IBM's use of social media behind the firewall

  1. 1. Social Media Inside the Firewall Luis Benitez IBM Social Software Product Manager http://www.lbenitez.com http://twitter.com/lbenitez Monday, October 4, 2010
  2. 2. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  3. 3. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  4. 4. By 2012, >50% of enterprises will use activity streams that include microblogging By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business users. - Gartner’s 5 Social Software Predictions for 2010 and Beyond http://www.gartner.com/it/page.jsp?id=1293114 Feb 2010 Monday, October 4, 2010
  5. 5. Why Social Software Behind Firewall Monday, October 4, 2010
  6. 6. Why Social Software Behind Firewall Monday, October 4, 2010
  7. 7. Why Social Software Behind Firewall Monday, October 4, 2010
  8. 8. Why Social Software Behind Firewall Monday, October 4, 2010
  9. 9. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  10. 10. Social Software @ IBM Monday, October 4, 2010
  11. 11. Components Monday, October 4, 2010
  12. 12. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  13. 13. Trends • 628,959 users • 1.1 M searches / week Monday, October 4, 2010
  14. 14. Trends • 25K communities • 147K users • 1M messages Monday, October 4, 2010
  15. 15. Trends • 65K bloggers • 117K entries • 109K comments • 27K tags Monday, October 4, 2010
  16. 16. Trends • 1M bookmarks • 2.8M tags • 29K users Monday, October 4, 2010
  17. 17. Trends • 152K projects • 2M entries • 303K users Monday, October 4, 2010
  18. 18. Trends Monday, October 4, 2010
  19. 19. Demo Monday, October 4, 2010
  20. 20. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  21. 21. Lessons Learned Just like real estate, it’s all about: Location, Location, Location. So... Integrate, Integrate, Integrate Monday, October 4, 2010
  22. 22. Agenda • Industry Trends • Social Software @ IBM • Statistics / Metrics • Demo • Lessons Learned • ROI Monday, October 4, 2010
  23. 23. But what’s the ROI? An astonishing amount of time is being wasted on investigating the amount of time being wasted on social networks. http://www.economist.com/specialreports/displaystory.cfm?story_id=15350928 Jan 2010 Monday, October 4, 2010
  24. 24. Where We Are • IBM has the largest market share WW • IBM named leader in Magic Quadrant • IBM is the Enterprise Social Software Leader Monday, October 4, 2010
  25. 25. Thank You Luis Benitez IBM Social Software Product Manager http://www.lbenitez.com http://twitter.com/lbenitez Monday, October 4, 2010

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