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BlueIQ Argentina - Using Social Software at Work
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BlueIQ Argentina - Using Social Software at Work

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Presentation that I delivered in Buenos Aires, Argentina as part of IBM's BlueIQ program. The BlueIQ program aims to evangelize the business value of social software to get IBMers hooked on using our …

Presentation that I delivered in Buenos Aires, Argentina as part of IBM's BlueIQ program. The BlueIQ program aims to evangelize the business value of social software to get IBMers hooked on using our platform.

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  • 1. Web 2.0 Tendencies In the Workplace Created in Lotus Symphony 3 Luis Benitez http://www.lbenitez.com @lbenitez
  • 2. Agenda
    • Who I Am
    • My Passion
    • Web2.0 and Social Software... at work?
    • Why Should I Do It?
    • Why Should My Customers Do It?
    © 2011 IBM Corporation 2
  • 3. Tweet it! © 2011 IBM Corporation 3
  • 4. Who I Am © 2011 IBM Corporation 4
  • 5. My Passion © 2011 IBM Corporation 5
  • 6. Web2.0 and Social Software... at work? © 2011 IBM Corporation 6
  • 7. Web2.0 and Social Software... at work? © 2011 IBM Corporation 7 http://onemansblog.com/wp-content/uploads/2006/09/drinking.jpg
  • 8. Web2.0 and Social Software... at work? © 2011 IBM Corporation 8 http://onemansblog.com/wp-content/uploads/2006/09/drinking.jpg
  • 9. Why Should I Do It? © 2011 IBM Corporation 9
  • 10. Why Should I Do It? (cont’d) © 2011 IBM Corporation 10 http://www.maine-seo.com/wp-content/uploads/2010/01/pain-point.jpg
  • 11. Why Should I Do It? © 2011 IBM Corporation 2 http://www.maine-seo.com/wp-content/uploads/2010/01/pain-point.jpg
  • 12. Why Should I Do It? (cont’d) © 2011 IBM Corporation 12 http://www.flickr.com/photos/nieve44/490771331/sizes/z/in/photostream/
  • 13. Why Should I Do It? (cont’d) © 2011 IBM Corporation 13 http://www.thecampingjournal.com/Shop.htm
    • Significant Reduction in Email
    • More Time to be Customer Facing
    • Increased Productivity
    • Differentiation
    • Close Opportunities in Less Time
    • Recognition
  • 14. Why Should I Do It? (cont’d) © 2011 IBM Corporation 14 http://www.thecampingjournal.com/Shop.htm ~$6M in closed deals through my blog!
  • 15. Why Should I Do It? (cont’d) © 2011 IBM Corporation 15 http://www.thecampingjournal.com/Shop.htm And these are just some of the ones where sales reps told me how my blog was instrumental...
  • 16. Why Should I Do It? (cont’d) © 2011 IBM Corporation 16 Power = Knowledge Shared The power of a community of practice is exponentially related to the knowledge shared by the individual members. For the mathematical proof see: http://www.reidgsmith.com/Power.htm
  • 17. Why Should My Customers Do It? © 2011 IBM Corporation 17
  • 18. Why Should My Customers Do It? (cont’d) © 2011 IBM Corporation 18
  • 19. Why Should My Customers Do It? (cont’d) © 2011 IBM Corporation 19
  • 20. Why Should My Customers Do It? (cont’d) © 2011 IBM Corporation 20 “ It will eventually be seen as essential to all large firms, encouraging more open and transparent communications with staff around the world, and helping improve relations with existing and potential customers” 5
  • 21. Getting Started © 2011 IBM Corporation 21
    • Get the free plugins! -- http://catalog.lotus.com
    • Join IBM BluePoint -- http://ibmbluepoint.com
    • Update your status !
  • 22. © 2011 IBM Corporation