CRS Social Networking Workshop NCDC 11 2009

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    CRS Social Networking Workshop NCDC 11 2009 - Presentation Transcript

    1. Catholic Relief Services CRS and Social Networking NCDC Workshop, November 10, 2009
    2. In Lieu of Handouts:
      • Download the slides:
      • www.slideshare.net/lbdurington
      • Or e-mail me:
      • [email_address]
      • or read my newly launched blog:
      • http://dementedsocial.blogspot.com/
    3. Agenda:
      • What is social networking and why use it?
          • Facebook 101
          • Twitter 101
      • An overview of CRS’ Social Networking Strategy
      • Success Stories, Experiments, Lessons Learned
      • BREAK
      • How-to…
      • Resources
      • Why all the fuss over social networking?
    4. What’s all the fuss about?
      • 1. Critical Mass: most visited websites in the US:
        • #3 Facebook
        • #4 YouTube
        • #5 MySpace
        • #12 Twitter source: alexa.com
      Facebook has just announced 300 million active daily users. U.S. pop is 305 million!
    5. What’s all the fuss about?
      • 2. Viral, viral, viral (did I mention “viral”?)  
      • 3. Online actions inspire “real world” conversations. 
      • 4. Users often self-identify as Catholic. 
      • 5. A new opportunity to tell our story and increase awareness. 
        • 6. Establish relationships with younger donors/supporters (be where they are).
        • 7. Multi-channel engagement. 
        • 8. Enhanced/interactive user experience. 
      What’s all the fuss about?
    6. Who’s using what?
      • - In your personal life?
      • -In your organization?
    7. FACEBOOK 101
      • Fan Pages, Groups and Causes: An Introduction to :
    8. Facebook 101
      • The difference between:
      • Groups
      • Causes
      • Fan Pages
    9. Facebook Causes
      • Cause Advantages:
      • Donation Capability
      • E-mail Capability
      • Actions in Newsfeed
      • View CRS’ Cause Page
    10. Facebook Fan Pages
      • Fan Page Advantages:
      • News feed for all posts (post April 2009)
      • Better interactivity
      • Insights
      • View CRS’Fan Page
    11. Facebook Fan Page Insights
    12. Terms and Terminology
      • Facebook:
      • Supporters are called: Fan Page = Fan; Cause = Member
      • News Feed is lifeline
      • Goals: Get people to “Share”, “Comment”, Invite friends, Join Cause, Donate, Create a Donor Match Challenge
    13. TWITTER 101
      • Tweets, ReTweets,@Replies, and more:
    14. Twitter 101
      • I don’t get it.
      • Only 140 characters?
      • Isn’t it all just drivel anyway?
      • What’s with all the jargon?
      • Yup, I hear you. But…
    15. Twitter 101
      • Twitter’s evolution (thought leaders and opinion; breaking news; trending.)
      • Eavesdropping on entire world (good and bad.)
      • Powerful viral force.
      • Be transparent; be genuine – or perish.
      • Psst…users often self-identify as Catholic.
      • Save characters with a url shortener service: Tinyurl, Hootsuite, bit.ly
    16. Terms and Terminology
      • Twitter
      • Supporters are called “followers”
      • Posts are called “Tweets”
      • RT=ReTweet=share; @reply=public message directed at someone; DM is private message
      • Hashtags (#)= classification system
      • For more, see How To Use Twitter
    17. Terms and Terminology
      • Twitter
      • Goals: Get people to Retweet, use your @Twittername when they talk about you or respond to you, create dialog about a #topic, recommend you for #charitytuesday, #followfriday.
    18. And the rest…
      • MySpace: still big in mid-west; more widely used by Hispanic US pop/bands.
      • LinkedIn: Great for HR; Major Gift Networking??
      • YouTube: Get a nonprofit channel
    19. CRS’ SOCIAL NETWORKING STRATEGY
      • Where we are; what we’ve done
    20. CRS’ Social Networking Strategy
      • CRS’ goals of having a presence on social networking sites are:
        • Increase awareness in a new audience of online Catholics
        • Use these sites as our own news channel and drive people to our website
        • Foster deep levels of engagement
    21. The New Rules of Engagement
      • Crawl…Walk…Run:
          • Awareness
          • Engagement
          • Conversion
    22. Current Stats (as of 09/20/09)
      • Facebook Fans – 5,248 members
      • Facebook Causes – 3,738 members, $4,090 donated
      • Twitter – 2,234 followers
      • YouTube - 127 subscribers
      • MySpace – 3,095 members
    23. A word about niche sites (Ex: Catholic social networking sites)
      • Numbers are small
      • Hard to maintain too many sites consistently
      • Plenty of Catholics in mainstream networks
      • We’re keeping an eye on them, to see which ones will have staying power.
    24. Success Stories
      • Backpack Contest
      • And about 70 amazing testimonials from supporters!
      225 new fans in 9 days - 5x the rate we would typically see over the same time
    25. Success Stories
      • Repeat Gifts on Facebook Causes
      • Matching Gifts Challenge
      • Coordinated Messaging/Cross-promotion
      • Twitter Day-in-the-life
    26. Success Stories
      • Increased traffic to www.crs.org
    27. YouTube
    28. TAKEAWAYS
      • What else can I tell you
      • about social networking for nonprofits?
    29. Takeaways…
      • One note of a symphony
      • See the forest AND the trees
      • Go big or go home
      • Can’t be everywhere
      • Don’t panic
      • Be genuine
      • Learn the language, but stay true to yourself, and your mission
    30. CRS social networking sites:
      • Facebook Fan Page: http://www.facebook.com/pages/Catholic-Relief-Services/21492729544?ref=ts
      • Facebook Causes (Main cause): http://apps.facebook.com/causes/1613?recruiter_id=1465928
      • Twitter: http://twitter.com/catholicrelief
      • YouTube: www.youtube.com/catholicrelief
      • MySpace: http://www.myspace.com/catholicreliefservices  
    31. Now it’s your turn
      • What to consider: Who should embrace social networking/who shouldn’t
      • How to get started
      • How to promote your page
      • How to get fans
      • What to post/how often
      • CYA stuff
    32. Reasons not to start…yet
      • Get your house in order
      • Capacity matters
      • It has to be genuine
    33. Social Networking Resources:
      • Nonprofit Tech 2.0 (Heather Mansfield) Best Practices Series; Webinars http://nonprofitorgs.wordpress.com/
      • Nonprofit Technology Network NTC Conference; Webinars http://www.nten.org/
      • Donor Power Blog (Jeff Brooks, Merkle): http://www.donorpowerblog.com/
      • Chris Brogan, Community and Social Media : http://www.chrisbrogan.com/
      • Beth’s Blog (Beth Kanter) How Nonprofits Can Use Social Media: http://beth.typepad.com/beths_blog/
      • Video, How To Use Twitter: http://www.howcast.com/videos/149055-How-To-Use-Twitter
      • HootSuite, Great Twitter tool http://hootsuite.com  
    34. Thank you!
      • Laura Durington
      • Online Community Manager
      • Catholic Relief Services
      • e-mail: [email_address]
      • phone: 410-951-7210
      • download slides from: www.slideshare.net/lbdurington
      • blog: http://dementedsocial.blogspot.com/

    + Laura DuringtonLaura Durington, 2 weeks ago

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