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Brooke Hammerling_BrewPR_Internet Week_Presentation
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Brooke Hammerling_BrewPR_Internet Week_Presentation

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Transcript

  • 1. Dos and Donts of PRBrooke HammerlingFounder, Brew Media Relations@brooke#iwny
  • 2. PR sucks
  • 3. The bad, the ugly
  • 4. It doesn’t have to suck
  • 5. It can pay off
  • 6. customer acquisitionbrand awarenessinfluencer outreachraise personal profilereachfundingacquisitionIPOcrisis communicationsWhat are your goals?
  • 7. What works for you?Agency v. Internal v. DIY
  • 8. Telling your story
  • 9. Implied transparency
  • 10. The company Brew keeps
  • 11. Thank you!Brooke Hammerlingbrooke@brewpr.com@brooke / @brewprabout.me/brookehammerling

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