Brooke Hammerling_BrewPR_Internet Week_Presentation

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Brooke Hammerling_BrewPR_Internet Week_Presentation

  1. 1. Dos and Donts of PRBrooke HammerlingFounder, Brew Media Relations@brooke#iwny
  2. 2. PR sucks
  3. 3. The bad, the ugly
  4. 4. It doesn’t have to suck
  5. 5. It can pay off
  6. 6. customer acquisitionbrand awarenessinfluencer outreachraise personal profilereachfundingacquisitionIPOcrisis communicationsWhat are your goals?
  7. 7. What works for you?Agency v. Internal v. DIY
  8. 8. Telling your story
  9. 9. Implied transparency
  10. 10. The company Brew keeps
  11. 11. Thank you!Brooke Hammerlingbrooke@brewpr.com@brooke / @brewprabout.me/brookehammerling

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