Social Media: Why All The Hype

766 views
733 views

Published on

Is Social Media hype or a viable outlet for business and nonprofits.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
766
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://www.rockettinteractive.com/images/pic-consistency.jpg
  • Social Media: Why All The Hype

    1. 1. Social Media - Why All the Hype?
    2. 2. Who is CITI?
    3. 3. <ul><li>Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content . </li></ul>
    4. 4. <ul><li>http://en.wikipedia.org/wiki/Social_media </li></ul>
    5. 5. Conquering Social Media
    6. 6. Know Yourself
    7. 7. Start Small
    8. 8. Listen First
    9. 9. Know Your Audience
    10. 10. Where is Your Audience? Facebook Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
    11. 11. Where is Your Audience? Twitter Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
    12. 12. Where is Your Audience? MySpace Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
    13. 13. Be Consistent
    14. 14. http://www.rockettinteractive.com/images/pic-consistency.jpg <ul><li>Pick a social media outlet </li></ul><ul><li>Decide what to write or post </li></ul><ul><li>Decide on the frequency </li></ul><ul><li>Assign someone to write or post content </li></ul><ul><li>Do it </li></ul>P.S. If you can’t commit to a schedule, it’s best not to start, wait until you can.
    15. 15. Analyze This!
    16. 16. ROI <ul><li>Return on Investment </li></ul><ul><li>Return on Influence </li></ul><ul><li>Define Your Key Success Factors </li></ul>
    17. 17. Glennette Clark Online Strategist 202-234-1600 x209 [email_address] Sean Speer Sales Associate 202-234-1600 x331 [email_address]

    ×