DESIGNING WITH
EMPATHY
Tools for User Experience & Designing for Context
“At the end of the day people won't
remember what you said or did, they
will remember how you made them
feel.”
― Maya Ange...
TO EFFECTIVELY DESIGN
FOR SOMEONE, YOU HAVE
TO KNOW WHO YOU ARE
DESIGNING FOR.
Glennette Clark @glennette 202-683-9508
THE PERSONA
Glennette Clark @glennette 202-683-9508
TO EFFECTIVELY DESIGN FOR
SOMEONE, YOU HAVE TO SEE
THINGS FROM THEIR POINT OF
VIEW.
Glennette Clark @glennette 202-683-9508
THE EMPATHY MAP
www.XPLANE.comGlennette Clark @glennette 202-683-9508
TO EFFECTIVELY DESIGN FOR
SOMEONE, YOU HAVE TO
ASSESS AND UNDERSTAND THE
CONTEXT.
Glennette Clark @glennette 202-683-9508
THE CONTEXT MAP
Glennette Clark @glennette 202-683-9508
Socio-
Cultural
Information
DevicePhysical
TO EFFECTIVELY DESIGN
FOR SOMEONE, YOU HAVE
TO UNDERSTAND THE
PROBLEM.
Glennette Clark @glennette 202-683-9508
THE PROBLEM
STATEMENT
I,
I want to
So that I can
[Insert Name]
[Do Something]
[Achieve a Goal]
Glennette Clark @glennette ...
EMPATHETIC DESIGN
TOOLKIT
+ +
Glennette Clark @glennette 202-683-9508
+
Persona Empathy Map Context Map
I,
I want to
So th...
Glennette Clark
Senior UX Consultant
Aquilent
@glennette
202-683-9508
Questions?
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Designing with Empathy

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Designing with Empathy

  1. 1. DESIGNING WITH EMPATHY Tools for User Experience & Designing for Context
  2. 2. “At the end of the day people won't remember what you said or did, they will remember how you made them feel.” ― Maya Angelou
  3. 3. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO KNOW WHO YOU ARE DESIGNING FOR. Glennette Clark @glennette 202-683-9508
  4. 4. THE PERSONA Glennette Clark @glennette 202-683-9508
  5. 5. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO SEE THINGS FROM THEIR POINT OF VIEW. Glennette Clark @glennette 202-683-9508
  6. 6. THE EMPATHY MAP www.XPLANE.comGlennette Clark @glennette 202-683-9508
  7. 7. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO ASSESS AND UNDERSTAND THE CONTEXT. Glennette Clark @glennette 202-683-9508
  8. 8. THE CONTEXT MAP Glennette Clark @glennette 202-683-9508 Socio- Cultural Information DevicePhysical
  9. 9. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO UNDERSTAND THE PROBLEM. Glennette Clark @glennette 202-683-9508
  10. 10. THE PROBLEM STATEMENT I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Glennette Clark @glennette 202-683-9508
  11. 11. EMPATHETIC DESIGN TOOLKIT + + Glennette Clark @glennette 202-683-9508 + Persona Empathy Map Context Map I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Problem Statement
  12. 12. Glennette Clark Senior UX Consultant Aquilent @glennette 202-683-9508 Questions?

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