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  • 1. DESIGNING WITH EMPATHY Tools for User Experience & Designing for Context
  • 2. “At the end of the day people won't remember what you said or did, they will remember how you made them feel.” ― Maya Angelou
  • 3. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO KNOW WHO YOU ARE DESIGNING FOR. Glennette Clark @glennette 202-683-9508
  • 4. THE PERSONA Glennette Clark @glennette 202-683-9508
  • 5. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO SEE THINGS FROM THEIR POINT OF VIEW. Glennette Clark @glennette 202-683-9508
  • 6. THE EMPATHY MAP www.XPLANE.comGlennette Clark @glennette 202-683-9508
  • 7. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO ASSESS AND UNDERSTAND THE CONTEXT. Glennette Clark @glennette 202-683-9508
  • 8. THE CONTEXT MAP Glennette Clark @glennette 202-683-9508 Socio- Cultural Information DevicePhysical
  • 9. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO UNDERSTAND THE PROBLEM. Glennette Clark @glennette 202-683-9508
  • 10. THE PROBLEM STATEMENT I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Glennette Clark @glennette 202-683-9508
  • 11. EMPATHETIC DESIGN TOOLKIT + + Glennette Clark @glennette 202-683-9508 + Persona Empathy Map Context Map I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Problem Statement
  • 12. Glennette Clark Senior UX Consultant Aquilent @glennette 202-683-9508 Questions?