SAMSUNG
Group 8
Abhishek Nuli (121202024)
Aditya Tripathi (121202022)
Belinda Fernandes (121202044)
Gururaj Patil (1212020...
INTRODUCTION
 1938, Samsung Group by Lee Byung chull.
 1969, Samsung Electronic Industries.
 1988, Samsung Electronics....
…
 Since 2009, World’s Largest Infotech Company by
revenues. (Financial Times Jan 28 2012)
 Plants and Sales in more tha...
PRODUCTS
 LCD and LED panels.
 Mobile Phones.
 Televisions.
 Printers and Cameras.
 Computers.
INTRODUCTION TO SAMSUNG TELEVISIONS
1970
 1st television
 1st export
1972
 Expansion to produce 480000 TV’s a year
1978...
EVOLUTION OF SAMSUNG TV’S
 1st Samsung color TV in 1985
 Continued with CRT technology 1998
 Launched flat TV in 1999
...
CHANGE OF FORTUNES
 1st 32inch LCD TV in 2006
 Introductory price Rs.69990
 Launched LCD technology with bigger screens...
JOURNEY OF SUCCESS
 The success started with LCD TV’s
 Reasons
 They were the pioneers of LCD
 Launched it 6 months pr...
OTHER REASONS FOR SUCCESS
 Reference group
 Commission factor for dealers
 Better resolution
 Quality product
 Provid...
SAMSUNG MOBILES AND
TABLETS
SAMSUNG MOBILE
 Mobile devices in 1986
(built in car phone)
 1988 in Local Korea Market
 SH 100
 SH 700
INTERNATIONAL MARKET
 In 1993 introduced SH 770 (100 gram)
 In 1996 1st CDMA phone
 SPRINT SAMSUNG in USA(1996)
 Huchi...
INDIAN MARKET
 In 1999 introduced SGH -400
 Launches PDA phone (2000)
 Samsung brand value ranked 25th in the world
by ...
SAMSUNG SMART PHONES
 2008- Samsung Champ, Tab 7.0 etc.
 2009- touch phone, dual SIM phone, Duos
 2010- qwerty messagin...
MARKET SHARE
 Samsung had 17.2% in 2008 where as Nokia had
almost 50 %
 Samsung had a rise of 15 % share all of a sudden...
SAMSUNG OVERTAKES NOKIA
 Dual SIM Phones
 Basic features like FM Radio, colour display,
camera, etc
 Samsung E1282t.
Ju...
 Used Android OS, Nokia still uses Symbian. Windows
for more advanced phones.
 1st Android phone by Samsung.
 Samsung i...
 Design. Especially Galaxy series.
 Low priced with lots of features. Smartphones ranged
from 8K to 40K.
HOW IT OVERTOOK APPLE
 Similar Icons to get the look and feel of an Apple
iPhone. Call icon.
 Contacts icon is similar to Apple’s icons
 Settings icon.
 Cheaper alternative to Apple iPhone and more.
 Adobe Flash videos can be played
 Bluetooth can be used to exchange dat...
 Almost all Operating Systems are supported by
Samsung.
 Samsung OS
 Samsung Chat 322
 Windows 7.5 Tango
 Samsung Omnia
 Google Android
 Samsung Galaxy S III
 Samsung BADA
 Samsung Wave Series
 Samsung over took Apple this year for the first time
and also Nokia was dethroned from No.1 Position after
14 years.
SAMSUNG OTHER PRODUCTS
• Galaxy camera with Android OS
• Home Appliances
• Microwave Oven
• Refrigerator
• Washing Machine...
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Samsung

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How Samsung overtook Nokia and briefly dethroned Apple in the Smart Phone market. What makes Samsung so successful?

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Transcript of "Samsung "

  1. 1. SAMSUNG Group 8 Abhishek Nuli (121202024) Aditya Tripathi (121202022) Belinda Fernandes (121202044) Gururaj Patil (121202074) Lavanya S N (121202064) Nagendra S Bharadwaj (121202094)
  2. 2. INTRODUCTION  1938, Samsung Group by Lee Byung chull.  1969, Samsung Electronic Industries.  1988, Samsung Electronics.  South Korean Multinational Company.  A Flagship Subsidiary of the Samsung Group.
  3. 3. …  Since 2009, World’s Largest Infotech Company by revenues. (Financial Times Jan 28 2012)  Plants and Sales in more than 61 countries.  221,000 employees.  Largest makers of LCD panels from 8 yrs.  Market Leaders of Smart Phones.
  4. 4. PRODUCTS  LCD and LED panels.  Mobile Phones.  Televisions.  Printers and Cameras.  Computers.
  5. 5. INTRODUCTION TO SAMSUNG TELEVISIONS 1970  1st television  1st export 1972  Expansion to produce 480000 TV’s a year 1978 Production mile stone reached of 5million Later became world’s NO.1 TV manufacturer Revenue from exports 100million
  6. 6. EVOLUTION OF SAMSUNG TV’S  1st Samsung color TV in 1985  Continued with CRT technology 1998  Launched flat TV in 1999  Could not capture the market  Flat TV phased out by 2005
  7. 7. CHANGE OF FORTUNES  1st 32inch LCD TV in 2006  Introductory price Rs.69990  Launched LCD technology with bigger screens  Growth from market player to leader  Transition to LED TV’s  Latest technology and product 3D LED
  8. 8. JOURNEY OF SUCCESS  The success started with LCD TV’s  Reasons  They were the pioneers of LCD  Launched it 6 months prior to other competitors  Pricing eg: 32inch LCD samsung Rs.28999 and sony Rs. 35990- (flipkart.com)
  9. 9. OTHER REASONS FOR SUCCESS  Reference group  Commission factor for dealers  Better resolution  Quality product  Providing the consumers with the right type of service at the right time
  10. 10. SAMSUNG MOBILES AND TABLETS
  11. 11. SAMSUNG MOBILE  Mobile devices in 1986 (built in car phone)  1988 in Local Korea Market  SH 100  SH 700
  12. 12. INTERNATIONAL MARKET  In 1993 introduced SH 770 (100 gram)  In 1996 1st CDMA phone  SPRINT SAMSUNG in USA(1996)  Huchinson –Hongkong (1998)  Telerj – Brazil(1999)  1999- World’s No 1 CDMA with 50% share
  13. 13. INDIAN MARKET  In 1999 introduced SGH -400  Launches PDA phone (2000)  Samsung brand value ranked 25th in the world by Interbrand  In 2005, released the world's first 5MP camera phone.  Samsung broke Nokia India’s 14 year record  March 2011 Samsung had a market share34.2% where as Nokia had 33.8%  Nokia got sales decline with 55% (2008), 54%(2009), 30%(2010), 30%(2011)
  14. 14. SAMSUNG SMART PHONES  2008- Samsung Champ, Tab 7.0 etc.  2009- touch phone, dual SIM phone, Duos  2010- qwerty messaging, Galaxy s1, Note  2011- Duos, Galaxy s2, Ace.  2012- S3, Galaxy music, Note 2  2013- Expecting S4 by march 15
  15. 15. MARKET SHARE  Samsung had 17.2% in 2008 where as Nokia had almost 50 %  Samsung had a rise of 15 % share all of a sudden with the launch of smart phones  By the end of q3 2012 Samsung stood up with 49.8% market share where as Nokia fall down to 27% share  Samsung is expecting to capture 60% market share by the end of q1 2013
  16. 16. SAMSUNG OVERTAKES NOKIA  Dual SIM Phones  Basic features like FM Radio, colour display, camera, etc  Samsung E1282t. Just Rs. 1100/-  Nokia 101 – Rs. 1465/-
  17. 17.  Used Android OS, Nokia still uses Symbian. Windows for more advanced phones.  1st Android phone by Samsung.  Samsung i7500  V1.5 (Cupcake)  3.2inch touch-screen, Camera, Google search, Google Maps, GPS.
  18. 18.  Design. Especially Galaxy series.
  19. 19.  Low priced with lots of features. Smartphones ranged from 8K to 40K.
  20. 20. HOW IT OVERTOOK APPLE  Similar Icons to get the look and feel of an Apple iPhone. Call icon.
  21. 21.  Contacts icon is similar to Apple’s icons
  22. 22.  Settings icon.
  23. 23.  Cheaper alternative to Apple iPhone and more.  Adobe Flash videos can be played  Bluetooth can be used to exchange data between any phone with Bluetooth.  Most of the popular apps are free in Android, eg: Angry Birds, Fruit Ninja, Whatsapp, Live Wallpaper, etc.
  24. 24.  Almost all Operating Systems are supported by Samsung.  Samsung OS  Samsung Chat 322
  25. 25.  Windows 7.5 Tango  Samsung Omnia
  26. 26.  Google Android  Samsung Galaxy S III
  27. 27.  Samsung BADA  Samsung Wave Series
  28. 28.  Samsung over took Apple this year for the first time and also Nokia was dethroned from No.1 Position after 14 years.
  29. 29. SAMSUNG OTHER PRODUCTS • Galaxy camera with Android OS • Home Appliances • Microwave Oven • Refrigerator • Washing Machine • Air Conditioner
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