• Like
Samsung
Upcoming SlideShare
Loading in...5
×

Samsung

  • 5,611 views
Uploaded on

How Samsung overtook Nokia and briefly dethroned Apple in the Smart Phone market. What makes Samsung so successful?

How Samsung overtook Nokia and briefly dethroned Apple in the Smart Phone market. What makes Samsung so successful?

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
5,611
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
214
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SAMSUNG Group 8 Abhishek Nuli (121202024) Aditya Tripathi (121202022) Belinda Fernandes (121202044) Gururaj Patil (121202074) Lavanya S N (121202064) Nagendra S Bharadwaj (121202094)
  • 2. INTRODUCTION  1938, Samsung Group by Lee Byung chull.  1969, Samsung Electronic Industries.  1988, Samsung Electronics.  South Korean Multinational Company.  A Flagship Subsidiary of the Samsung Group.
  • 3. …  Since 2009, World’s Largest Infotech Company by revenues. (Financial Times Jan 28 2012)  Plants and Sales in more than 61 countries.  221,000 employees.  Largest makers of LCD panels from 8 yrs.  Market Leaders of Smart Phones.
  • 4. PRODUCTS  LCD and LED panels.  Mobile Phones.  Televisions.  Printers and Cameras.  Computers.
  • 5. INTRODUCTION TO SAMSUNG TELEVISIONS 1970  1st television  1st export 1972  Expansion to produce 480000 TV’s a year 1978 Production mile stone reached of 5million Later became world’s NO.1 TV manufacturer Revenue from exports 100million
  • 6. EVOLUTION OF SAMSUNG TV’S  1st Samsung color TV in 1985  Continued with CRT technology 1998  Launched flat TV in 1999  Could not capture the market  Flat TV phased out by 2005
  • 7. CHANGE OF FORTUNES  1st 32inch LCD TV in 2006  Introductory price Rs.69990  Launched LCD technology with bigger screens  Growth from market player to leader  Transition to LED TV’s  Latest technology and product 3D LED
  • 8. JOURNEY OF SUCCESS  The success started with LCD TV’s  Reasons  They were the pioneers of LCD  Launched it 6 months prior to other competitors  Pricing eg: 32inch LCD samsung Rs.28999 and sony Rs. 35990- (flipkart.com)
  • 9. OTHER REASONS FOR SUCCESS  Reference group  Commission factor for dealers  Better resolution  Quality product  Providing the consumers with the right type of service at the right time
  • 10. SAMSUNG MOBILES AND TABLETS
  • 11. SAMSUNG MOBILE  Mobile devices in 1986 (built in car phone)  1988 in Local Korea Market  SH 100  SH 700
  • 12. INTERNATIONAL MARKET  In 1993 introduced SH 770 (100 gram)  In 1996 1st CDMA phone  SPRINT SAMSUNG in USA(1996)  Huchinson –Hongkong (1998)  Telerj – Brazil(1999)  1999- World’s No 1 CDMA with 50% share
  • 13. INDIAN MARKET  In 1999 introduced SGH -400  Launches PDA phone (2000)  Samsung brand value ranked 25th in the world by Interbrand  In 2005, released the world's first 5MP camera phone.  Samsung broke Nokia India’s 14 year record  March 2011 Samsung had a market share34.2% where as Nokia had 33.8%  Nokia got sales decline with 55% (2008), 54%(2009), 30%(2010), 30%(2011)
  • 14. SAMSUNG SMART PHONES  2008- Samsung Champ, Tab 7.0 etc.  2009- touch phone, dual SIM phone, Duos  2010- qwerty messaging, Galaxy s1, Note  2011- Duos, Galaxy s2, Ace.  2012- S3, Galaxy music, Note 2  2013- Expecting S4 by march 15
  • 15. MARKET SHARE  Samsung had 17.2% in 2008 where as Nokia had almost 50 %  Samsung had a rise of 15 % share all of a sudden with the launch of smart phones  By the end of q3 2012 Samsung stood up with 49.8% market share where as Nokia fall down to 27% share  Samsung is expecting to capture 60% market share by the end of q1 2013
  • 16. SAMSUNG OVERTAKES NOKIA  Dual SIM Phones  Basic features like FM Radio, colour display, camera, etc  Samsung E1282t. Just Rs. 1100/-  Nokia 101 – Rs. 1465/-
  • 17.  Used Android OS, Nokia still uses Symbian. Windows for more advanced phones.  1st Android phone by Samsung.  Samsung i7500  V1.5 (Cupcake)  3.2inch touch-screen, Camera, Google search, Google Maps, GPS.
  • 18.  Design. Especially Galaxy series.
  • 19.  Low priced with lots of features. Smartphones ranged from 8K to 40K.
  • 20. HOW IT OVERTOOK APPLE  Similar Icons to get the look and feel of an Apple iPhone. Call icon.
  • 21.  Contacts icon is similar to Apple’s icons
  • 22.  Settings icon.
  • 23.  Cheaper alternative to Apple iPhone and more.  Adobe Flash videos can be played  Bluetooth can be used to exchange data between any phone with Bluetooth.  Most of the popular apps are free in Android, eg: Angry Birds, Fruit Ninja, Whatsapp, Live Wallpaper, etc.
  • 24.  Almost all Operating Systems are supported by Samsung.  Samsung OS  Samsung Chat 322
  • 25.  Windows 7.5 Tango  Samsung Omnia
  • 26.  Google Android  Samsung Galaxy S III
  • 27.  Samsung BADA  Samsung Wave Series
  • 28.  Samsung over took Apple this year for the first time and also Nokia was dethroned from No.1 Position after 14 years.
  • 29. SAMSUNG OTHER PRODUCTS • Galaxy camera with Android OS • Home Appliances • Microwave Oven • Refrigerator • Washing Machine • Air Conditioner