Crafting an Effective Elevator Pitch for investors
CRAFTING AN EFFECTIVE
WHAT IS AN
In general an elevator pitch is based around a simple challenge; if you were fated to
be in an elevator with your ideal prospect, how would you describe your business and you
proposition to them in the time it took for the elevator to reach their destination.
AN ELEVATOR PITCH
So just what should you be trying
to cram into these all important,
but fleeting, seconds?
While no one can tell you exactly what to write that
captures the essence of your business proposition,
there are some elements that all successful examples
of this rather delicate business art have in common:
You have to have something right at the
beginning of your pitch that will instantly
make your audience sit up and listen. A state-
ment or a question is usually very effective.
The body of your pitch should be no more than
around 200 words long as it has to read quickly
both visually and when spoken aloud.
Just what are you proposing to do? How will your business solve a
problem or meet a need?You can go into greater detail later on in your
presentation but it is essential that you address this aspect here as well.
“ScrummyTreats will be able to beat out
the competition because our yogurts are
tasty and nutritious.The difference is that
we use only totally gluten free ingredients
that contain live cultures that are believed
to aid digestion and improve stamina.
ScrummyTreats founder Jane Bloggs has
been eating it for over a decade and cred-
its her ability to run ten marathons a year
at 40 to it. As more people discover our
yogurt’s benefits its popularity will soar!”
EXAMPLEEXAMPLE“People are making efforts to eat a
healthier diet but few can resist the lure
of a sweet treat and so are actively seek-
ing out healthy, convenient alternatives.
Frozen low fat yogurt has been, for
the last four years, the fastest growing
offering in the snack food industry with
a year on year growth rate of 18%.”
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