The Great Divide

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Assignment - Film 260 - Digital Literacy

Assignment - Film 260 - Digital Literacy

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  • 1. THE  GREAT  DIVIDE  Are  seniors  online?    If  not,  does  it  matter?  OR  How  do  you  deal  with  that?  FILM260  FLIPBOOK  PROJECT  –  A.K.  MOFFATT   1  
  • 2. Is  there  a  problem?  “This  should  be  a  real  concern  to  government,”  said  Quan-­‐Haase,  an  associate  professor  of  information  and  media  studies.  “Canadians  aren’t  as  connected  as  we  think.”  [??]  Misty  Harris  –  Post  Media  News  THE  GREAT  DIVIDE   2  License  Some  rights  reserved  by  GWSA  [Flickr]  
  • 3. Recent  stats  report  that  more  than  50%  of  seniors  65  and  older  are  now  online  [1]  THE  GREAT  DIVIDE   3  Free  Download  –  by  Creating  Results  –  Strategic  Marketing  [2]  
  • 4. Comparison  of  selected  online  activities  In  general,  differences  are  not  great  but  online  buying  by  the  65+  group  is  ZERO!    THE  GREAT  DIVIDE   4  Free  Download  –  by  Creating  Results  –  Strategic  Marketing  [2]  
  • 5. Comparison  of  selected  online  activities  The  older  demographic  likely  goes  to  the  bank  or  uses  telephone  banking,  and  gets  updates  or  news  by  a  newspaper,  radio,  TV  etc.  THE  GREAT  DIVIDE   5  Free  Download  –  by  Creating  Results  –  Strategic  Marketing  [2]  
  • 6. There  is  a  big  difference  in  use  of  social  networks.  THE  GREAT  DIVIDE   6  Free  Download  –  by  Creating  Results  –  Strategic  Marketing  [2]  
  • 7. This  difference  applies  across  the  platforms  [2]  THE  GREAT  DIVIDE   7  
  • 8. THE  GREAT  DIVIDE   8  License:  Some  rights  reserved  by  Steve  Snodgrass    (Attribution  –  Flikr)  “…  seniors’  online  cultural  consumption  –  think  digital  downloads  of  music,  TV  and  movies  –  is  dismally  lagging.”  [3]  
  • 9. THE  GREAT  DIVIDE   9  Why  does  it  matter  if  other  technology  is  used  to  access  music?  TV?  Movies?  
  • 10. “And  as  more  and  more  services  go  digital,  the  risk  of  alienation  is  significant.”    [3]  THE  GREAT  DIVIDE   10  I  think  this  is  a  true  statement  -­‐  how  does  someone  who  is  not  online  respond  to  this  invitation?      Tag  from  pineapple  –  photo  credit  –  A.K.  Moffatt  
  • 11. Increasingly,  businesses  and  government  offices  rely  on  their  web  presence  to  communicate.    Check  your  receipts,  there  is  so  often  the  invitation  to  respond  to  a  survey.    This  one  offers  a  telephone  number  option  as  well.  THE  GREAT  DIVIDE   11  Photo  credit  A.K.  Moffatt  
  • 12. “…  marketing  experts  Dan  S.  Kennedy  and  Chip  Kessler  offer  small-­‐business  owners  a  handy  guide  to  targeting  the  leading-­‐edge  boomer  and  senior  market  ….  the  authors  discuss  why  you  need  to  keep  the  focus  on  offline  marketing  for  your  boomer  and  senior  prospects.”[5]  THE  GREAT  DIVIDE   12  Photo  credit  A.K.  Moffatt  
  • 13. Percentages  applied  to  the  baby  boom  bulge  will  translate  into  impressive  absolute  numbers  of  online  users  in  this  older  demographic  THE  GREAT  DIVIDE   13  Actual  population  demographics  [6]  
  • 14. THE  GREAT  DIVIDE   14  When  your  experience  with  communication  technology  goes  from  this  …  
  • 15. THE  GREAT  DIVIDE   15  When  your  experience  with  communication  technology  goes  from  this  …  Source:  http://commons.wikimedia.org/wiki/File:Antique_Wall_telephone_w_hand_crank.JPG  
  • 16. THE  GREAT  DIVIDE   16  To  this,    
  • 17. THE  GREAT  DIVIDE   17  To  this,    Photo  by  A.K.  Moffatt  
  • 18. THE  GREAT  DIVIDE   18  where  the  whole  world  is  at  your  finger  tips  …  
  • 19. THE  GREAT  DIVIDE   19  where  the  whole  world  is  at  your  finger  tips  …  Photo  by  A.K.  Moffatt  
  • 20. THE  GREAT  DIVIDE   20  How  do  you  bridge  the  gap?  File:  Mind  the  Gap,  Royal  Gorge  Bridge.jpg.  This  file  is  licensed  under  the  Creative  Commons  Attribution  2.0  Generic  license.  
  • 21. Things  to  keep  in  mind  Not  everyone  is  connected  THE  GREAT  DIVIDE   21  Screen  shot  by  A.K.  Moffatt  
  • 22. ...  and  there  are  different  ways  to  be  connected.  THE  GREAT  DIVIDE   22  License:  Some  rights  reserved  by  Premier  of  Alberta  [Flickr]  
  • 23. 1.  http://www.pewinternet.org/Topics/Demographics/Seniors.aspx?typeFilter=5  2.  http://www.slideshare.net/CreatingResults/12-­‐babyboomerseniorsonlinesocialmediastatscharts  3.  http://www.canada.com/technology/Rise+silver+surfers+More+seniors+online+barriers+culture+persist/7912133/story.html  4.  http://www.statcan.gc.ca/pub/75-­‐006-­‐x/2013001/article/11768-­‐eng.pdf  5.  http://www.entrepreneur.com/article/225079  6.  http://www12.statcan.gc.ca/census-­‐recensement/2011/dp-­‐pd/pyramid-­‐pyramide/comp/index-­‐eng.cfm      THE  GREAT  DIVIDE   23