Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today
Upcoming SlideShare
Loading in...5
×
 

Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today

on

  • 5,494 views

This is my deck from my presentation at the Mashable Connect (#mashcon) conference in Orlando. I cover how Facebook's successful efforts to reorganize the web around people is effecting retail and ...

This is my deck from my presentation at the Mashable Connect (#mashcon) conference in Orlando. I cover how Facebook's successful efforts to reorganize the web around people is effecting retail and online commerce. I start with why people share and move quickly to three ideas to implement in this post-Google marketing world.

Statistics

Views

Total Views
5,494
Views on SlideShare
5,167
Embed Views
327

Actions

Likes
12
Downloads
151
Comments
0

24 Embeds 327

http://www.olafmolenaar.com 81
http://synapsesnap.blogspot.com 57
http://www.marketinginnovatie.org 51
http://www.socialmediaeasy.it 32
http://www.slidescene.com 31
http://www.adtelligence.de 15
http://socialmedianederland.com 14
http://www.socialmediavoorbedrijven.com 13
http://synapsesnap.blogspot.co.uk 10
http://paper.li 3
http://www.workshopsocialmedia.net 3
http://www.socialmedia-strategie.info 3
http://synapsesnap.blogspot.com.es 2
http://synapsesnap.blogspot.ca 2
http://posterous.com 1
http://synapsesnap.blogspot.com.ar 1
http://synapsesnap.blogspot.jp 1
http://synapsesnap.blogspot.fr 1
http://api.twitter.com 1
http://www.schoox.com 1
http://www.socialmedianederland.info 1
http://www.socialmediaadvies.com 1
http://www.digital-marketeers.org 1
http://www.proefcollege.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today Presentation Transcript

  • ! SOCIAL COMMERCE:
 HYPE VS. REALITY! THREE BREAKTHROUGH IDEAS ! THAT WORK TODAY!!! PRESENTED ENTHUSIASTICALLY BY ! MICHAEL LAZEROW! CEO, BUDDY MEDIA! 1!
  • ! WHAT IS SOCIAL COMMERCE?!!! 2!
  • ! ECOMMERCE 1.0! “UTILITARIAN HUNT FOR STAPLES”!!! 3!
  • ! ECOMMERCE 1.0! CONVENIENCE! PRICE!!! SELECTION! 4!
  • ! CONVENIENCE!!! 5!
  • ! CONVENIENCE!!! 6!
  • ! PRICE!!! 7!
  • ! SELECTION!!! 8!
  • ! SOCIAL COMMERCE! “FRICTIONLESS SHOPPING”!!! 9!
  • ! SOCIAL COMMERCE! SOCIAL & INTEREST GRAPH DRIVES BUYING DECISIONS!!! 10!
  • !! TALIʼS HUSBAND! NEEDS COOL PANTS.! 11!
  • !!! 12!
  • !!! 13!
  • !!! 14!
  • !!! 15!
  • ! THE WORLD IS BUILT AROUND PEOPLE.!!! 16!
  • ! THANKS TO FACEBOOK, THE WEB IS ORGANIZING! AROUND PEOPLE.!! 17!
  • !!! 18!
  • !IF YOU ONLY HAVE A HAMMER,YOU TEND TO SEE EVERYPROBLEM AS A NAIL.!!! - ABRAHAM MASLOW, PSYCHOLOGIST! 19!
  • ! BLACK-HAT SEO EXPERTS!!! SOURCE: SEARCHENGINEWATCH.COM! 20!
  • ! CONTENT FARMS! “The popularity of Googleʼs search engine is still second to none, but Google has been plagued by … content!! farms for a while now.”! - Mashable, Feb. 2011 ! 21!
  • ! LAST-CLICK ATTRIBUTION! Last click attribution ignores 97% of spend driving conversions.! - July ʻ10 Dataxu Study!!! 22!
  • ! SOCIAL! HUMAN BEHAVIOR. NOT CODE.!!! 23!
  • ! SOCIAL! HUMAN BEHAVIOR. NOT CODE.! NOT EASILY SPAMMED.!!! ! 24!
  • ! SOCIAL! HUMAN BEHAVIOR. NOT CODE.! NOT EASILY SPAMMED.!!! NOT EASILY CONTROLLED.! ! 25!
  • MASLOWʼS HIERARCHY OF NEEDS! Self-actualization! Esteem!Love & Belonging! Security!Physiological!
  • MASLOWʼS HIERARCHY OF NEEDS! Self-actualization! Esteem!Love & Belonging! Security!Physiological!
  • MASLOWʼS HIERARCHY OF NEEDS! Self-actualization! Esteem!Love & Belonging! Security!Physiological!
  • !PEOPLE WANT TO FEEL LOVEDAND A SENSE OF BELONGING.!!! 29!
  • !!! 30!
  • !!! 31!
  • !PEOPLE WANT TO FEELRESPECTED AND ACCEPTED.!!! 32!
  • !!! 33!
  • !PEOPLE WANT TO REALIZETHEIR POTENTIAL.!!! 34!
  • !!! 35!
  • !!! 36!
  • !SHARING FEEDS EACHOF THESE NEEDS.!!! 37!
  • ! IDEA #1! SOCIAL COMMERCE IS MORE ABOUT COMMERCE THAN SOCIAL.!!! 38!
  • !HYPER ALERT!“WE NEED TO SET UP A STOREON FACEBOOK.”!!! 39!
  • !!! 40!
  • !!! 41!
  • !!! 42!
  • !!! 43!
  • !!! 44!
  • !!! 45!
  • !!! 46!
  • !DESPITE MANY ATTEMPTS,ECOMMERCE SUCCESS ONFACEBOOK IS LIMITED.!!! 47!
  • !WHY?!!! 48!
  • !CONSUMERS ARE NOT ONFACEBOOK TODAY TO SHOP.!!! 49!
  • !!! 50!
  • !BRING FACEBOOK TO YOURCOMMERCE RATHER THANCOMMERCE TO FACEBOOK.!!! 51!
  • !!! 52!
  • !!! 53!
  • !!! 54!
  • !!! 55!
  • ! IDEA #2! YOUR SMALLER, VOCAL CUSTOMERS MAY BE YOUR MOST PROFITABLE CUSTOMERS.!!! 56!
  • ! RAISE YOUR HAND IF …! YOU HAVE SHARING FUNCTIONALITY ON YOUR SITE.!!! 57!
  • ! KEEP IT RAISED IF …! YOU KNOW HOW MUCH REVENUE IS BRING DRIVEN THROUGH SHARING.!!! 58!
  • ! KEEP IT RAISED IF …! YOU KNOW HOW MUCH REVENUE IS BRING DRIVEN BY PRODUCT THROUGH SHARING.!!! 59!
  • ! KEEP IT RAISED IF …! YOU KNOW HOW MUCH REVENUE IS BRING DRIVEN BY CUSTOMER THROUGH SHARING.!!! 60!
  • ! NOW LETʼS GO T-SHIRT SHOPPING.!!! 61!
  • !!! 62!
  • !!! 63!
  • !!! 64!
  • !!! 65!
  • ! by Ian Shafer!!! 66!
  • 67!
  • 68!
  • 69!
  • ! IDEA #3! SILOES ARE KILLING SOCIAL COMMERCE.!!! 70!
  • !!! 71!
  • !LIMITED NO LANDING TAB NO VIRAL TUNING!CREATIVE OPTIMIZATION ORTESTING! MARKET ! SEGMENTATION! ! 72!
  • ELIMINATE THE SILOES! !PAID! ! ! PAID MEDIA (ADS), OWNED ! ! ! MEDIA (FB PAGES, WEB ! ! ! SITES) & EARNED MEDIA ! OWNED! ! (VIRAL SHARING) MUST ! WORK TOGETHER TO ! SUCCEED ON FACEBOOK. ! EARNED! 73!
  • ELIMINATE THE SILOES!CREATIVE LANDING TAB VIRAL TUNING!OPTIMIZATION! OPTIMIZATION! 74!
  • ! WHAT CAN YOU DO?! INTRODUCING SPINBACK.!!! 75!
  • !YESTERDAY BUDDY MEDIAANNOUNCED THEACQUISITION OF SPINBACK.!!! 76!
  • !FIRST SOLUTION THATMEASURES ROI FOR SOCIALON FACEBOOK, AND OFF.!!! 77!
  • !!! 78!
  • !!! 79!
  • !!! 80!
  • !!! 81!
  • ! EASYTRACK ANALYTICS!!! 82!
  • ! EASYTRACK ANALYTICS!!! 83!
  • ! EASYTRACK ANALYTICS!!! 84!
  • ! EASYTRACK ANALYTICS!!! 85!
  • THIS IS WHERE WE ARE GOING TO!RELEASE SOME NEW DATA ABOUTSOCIAL SHARING. YOU NEED TO BE ATMASHCON TO SEE THESE!!!!!!!! 86!
  • ! THANK YOU!!!! 87!