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LATEST TRENDS FOR
  FACEBOOK PAGES

MICHAEL LAZEROW
CEO & FOUNDER, BUDDY MEDIA


FOLLOW ME AT @LAZEROW!



                             1
OR … I HAVE A PAGE,
NOW WHAT THE FUCK
SHOULD I BE DOING?
MICHAEL LAZEROW
CEO & FOUNDER, BUDDY MEDIA


FOLLOW ME AT @LAZEROW!



                             2
AGENDA
+ LATEST FACEBOOK DATA
+ DOMINATE THE FEED
+ INSIGHTS THAT MATTER
+ PAGE STRATEGIES
+ ADVANCED PAGE STRATEGIES


                             3
850M ACTIVE USERS
                   AND 50% LOGIN DAILY




Source: Facebook                     4
5


Source: Internet World Stats (http://www.internetworldstats.com)
6
9M BUSINESSES HAVE
FACEBOOK PAGES




Source: Facebook     7
HOW ARE BRANDS
USING PAGES
SUCCESSFULLY?




                 8
THEY DOMINATE THE
WALL AND PUBLISH
WITH A PURPOSE.




                    9
INCREASED
ENGAGEMENT MEANS
INCREASED VISIBILITY




                       10
MORE VISIBILITY
MEANS MORE
OPPORTUNITY FOR
ENGAGEMENT


                  11
IT’S THE VIRTUOUS
FACEBOOK CYCLE!




                    12
13
14
WELCOME TO THE
FIRST INDUCTIONS
INTO THE FACEBOOK
POST HALL OF FAME



                    15
45 CHARACTERS WITH BREAKING NEWS




FANS: 672,527
LIKES: 32,058 COMMENTS: 4,046
ENGAGEMENTS: 36,104
5.37% ENGAGEMENT RATE!
                                   16
73 CHARACTERS WITH SHORT VIDEO CLIP




FANS: 24,609
LIKES: 1,301 COMMENTS: 28
ENGAGEMENTS: 1,329
5.40% ENGAGEMENT RATE!
                                      17
SIMPLE CALL TO ACTION




FANS: 17,048
LIKES: 868 COMMENTS: 123
ENGAGEMENTS: 991
5.81% ENGAGEMENT RATE!
                           18
BIG BREAKING NEWS




FANS: 49,460
LIKES: 2,054 COMMENTS: 894
ENGAGEMENTS: 2,948
5.96% ENGAGEMENT RATE!
                             19
83 CHARACTERS WITH A SHORT QUESTION
GENERATED 9X COMMENTS VS LIKES




FANS: 13,801
LIKES: 88 COMMENTS: 793
ENGAGEMENTS: 881
6.38% ENGAGEMENT RATE!
                                      20
“LIKE” CALL TO ACTION WITH IMAGE




FANS: 22,701
LIKES: 4,176 COMMENTS: 278
ENGAGEMENTS: 4,454
19.62% ENGAGEMENT RATE!
                                   21
SUCCESS DEPENDS
ON UNDERSTANDING
THE IMPORTANT
METRICS



                   23
WHAT’S IMPORTANT?




                    24
JUST LOOK AT WHAT
FACEBOOK TELLS
YOU IS IMPORTANT!




                    25
# OF UNIQUE PEOPLE WHO
CREATED A “STORY”
(PREVIOUS 7 DAYS)




                         26
WHAT IS A “STORY”?



              LIKED YOUR PAGE




                                27
COMMENTED ON,
LIKED, SHARED POST


                     28
ANSWERED A QUESTION




                      29
RESPONDED TO
AN EVENT




               30
MENTIONED YOUR PAGE



                      31
TAGGED YOU
IN A PHOTO




         32
CHECKED-IN OR
RECOMMENDED YOU




                  33
ORGANIC
# of people who saw content
about your Page in their News
Feed, Ticker or on your Page




                                34
PAID
# of people who saw an ad or
Sponsored Story that pointed to
your Page




                                  35
VIRAL
The number of unique people
who saw content from a story
published by a friend




                               36
37
DOWNLOAD AT WWW.BUDDYMEDIA.COM!
                                  38
THE BEST BRANDS GO
BEYOND THE WALL TO
EMPOWER FANS TO
TELL THEIR STORIES
IN THEIR LANGUAGE


                     39
COUPONS WORK!




                40
Source: Facebook   41
+ 100K FANS
+ 95% REDEMPTION RATE
+ 131% GROWTH IN SALES IN 12
WEEKS AFTER PROMOTION



Source: Facebook               42
Source: Facebook   43
Source: Facebook   44
Source: Facebook   45
Source: Facebook   46
Source: Facebook   47
Source: Facebook   48
Source: Facebook   49
Source: Facebook   50
Source: Facebook   51
Source: Facebook   52
Source: Facebook   53
Source: Facebook   54
Source: Facebook   55
Source: Facebook   56
Source: Facebook   57
Source: Facebook   58
Source: Facebook   59
Source: Facebook   60
Source: Facebook   61
Source: Facebook   62
Source: Facebook   63
Source: Facebook   64
Source: Facebook   65
©2011 Buddy Media Inc. Proprietary and Confidential   66
©2011 Buddy Media Inc. Proprietary and Confidential   67
YOUTUBE




©2011 Buddy Media Inc. Proprietary and Confidential   68
THE OPEN WEB




©2011 Buddy Media Inc. Proprietary and Confidential   69
THE OPEN WEB




©2011 Buddy Media Inc. Proprietary and Confidential   70
THE OPEN WEB




©2011 Buddy Media Inc. Proprietary and Confidential   71
Source: Facebook   72
Source: Facebook   73
Source: Facebook   74
Source: Facebook   75
THE OPEN WEB




©2011 Buddy Media Inc. Proprietary and Confidential   76
THE OPEN WEB




©2011 Buddy Media Inc. Proprietary and Confidential   77
THE OPEN WEB




©2011 Buddy Media Inc. Proprietary and Confidential   78
THE OPEN WEB




©2011 Buddy Media Inc. Proprietary and Confidential   79
THE OPEN WEB




©2011 Buddy Media Inc. Proprietary and Confidential   80
SO, WHAT’S THE ROI OF ALL OF THIS?

+ 5000 SALONS
+ 21M PROJECTED IMPRESSIONS
+ 2.2M ENGAGEMENTS
+ 1.7M CONNECTIONS ON 6000 SALON
PAGES BY YEAR END
+ SOME SALONS REPORTING $4000 IN
INCREMENTAL BOOKINGS


                                     81
THANK YOU!
                                                      MICHAEL LAZEROW
                                                      CEO, BUDDY MEDIA
                                                      MICHAEL@BUDDYMEDIA.COM
                                                      @LAZEROW




©2011 Buddy Media Inc. Proprietary and Confidential                            82

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Latest Facebook Page Trends #LeWeb

Editor's Notes

  1. Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  2. Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  3. Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  4. Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  5. Kathie Lee and Hoda’s Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Target’s mark is left all over the tab.
  6. J Brand uses a Shop tab to drive e-commerce. Using an iframe, users to can shop directly from Facebook.
  7. Fans can browse through different styles, look at colors and size and then add to their bag, all without having to leave the Facebook envrionment.
  8. Why’s it cool? The Shopycat App, which is linked to from the Walmart Page, can give you gift recommendations for your friends and family
  9. Why’s it cool? The hot spot map allows users to pick their location. In this case, Gilly Hicks is having private shopping parties across the U.S. and in the U.S. as well.
  10. If we click on the U.S. Party, we can see information about the Party, and can share and RSVP to the event directly from the tab.
  11. Kathie Lee and Hoda’s Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Target’s mark is left all over the tab.
  12. Through Carnival’s Twitter account, there are a number of tweets that concern the ship
  13. On the Carnival YouTube channel, fans can watch a number of videos about the Breeze.
  14. Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  15. Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  16. Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  17. Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  18. Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  19. Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll