Latest Facebook Page Trends #LeWeb
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Latest Facebook Page Trends #LeWeb

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http://wearesocial.net 4752
http://www.thewebpitch.com 1506
http://blogs.lexpress.fr 851
http://www.buddymedia.com 353
http://www.creativebeans.co.uk 335
http://wearesocial.com 221
http://michaelbatistich.com 189
http://mbgetssocial.posterous.com 85
http://www.knowmelikemefollowme.com 50
http://www.ecademy.com 49
http://calpolteam.tumblr.com 47
http://feeds.feedburner.com 46
http://digitalapprentices.collected.info 30
http://positionlogistics.com 14
http://paper.li 13
http://michaelbatistich.tumblr.com 12
http://webcache.googleusercontent.com 6
http://www.tumblr.com 5
http://flavors.me 3
http://pinboard.in 3
http://a0.twimg.com 2
http://207.46.192.232 2
http://translate.googleusercontent.com 2
http://dingeunddevelopment.collected.info 2
http://ranksit.com 1
http://pt.flavors.me 1
http://www.hanrss.com 1
http://www.ips.ipsx.org 1
http://www.twylah.com 1
http://thomaspower.org 1
http://wearesocial.net. 1
http://blog.buddymedia.com 1
http://app.int.brandwatch.com 1
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  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Kathie Lee and Hoda’s Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Target’s mark is left all over the tab.
  • J Brand uses a Shop tab to drive e-commerce. Using an iframe, users to can shop directly from Facebook.
  • Fans can browse through different styles, look at colors and size and then add to their bag, all without having to leave the Facebook envrionment.
  • Why’s it cool? The Shopycat App, which is linked to from the Walmart Page, can give you gift recommendations for your friends and family
  • Why’s it cool? The hot spot map allows users to pick their location. In this case, Gilly Hicks is having private shopping parties across the U.S. and in the U.S. as well.
  • If we click on the U.S. Party, we can see information about the Party, and can share and RSVP to the event directly from the tab.
  • Kathie Lee and Hoda’s Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Target’s mark is left all over the tab.
  • Through Carnival’s Twitter account, there are a number of tweets that concern the ship
  • On the Carnival YouTube channel, fans can watch a number of videos about the Breeze.
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll

Latest Facebook Page Trends #LeWeb Presentation Transcript

  • 1. LATEST TRENDS FOR FACEBOOK PAGESMICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW! 1
  • 2. OR … I HAVE A PAGE,NOW WHAT THE FUCKSHOULD I BE DOING?MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW! 2
  • 3. AGENDA+ LATEST FACEBOOK DATA+ DOMINATE THE FEED+ INSIGHTS THAT MATTER+ PAGE STRATEGIES+ ADVANCED PAGE STRATEGIES 3
  • 4. 850M ACTIVE USERS AND 50% LOGIN DAILYSource: Facebook 4
  • 5. 5Source: Internet World Stats (http://www.internetworldstats.com)
  • 6. 6
  • 7. 9M BUSINESSES HAVEFACEBOOK PAGESSource: Facebook 7
  • 8. HOW ARE BRANDSUSING PAGESSUCCESSFULLY? 8
  • 9. THEY DOMINATE THEWALL AND PUBLISHWITH A PURPOSE. 9
  • 10. INCREASEDENGAGEMENT MEANSINCREASED VISIBILITY 10
  • 11. MORE VISIBILITYMEANS MOREOPPORTUNITY FORENGAGEMENT 11
  • 12. IT’S THE VIRTUOUSFACEBOOK CYCLE! 12
  • 13. 13
  • 14. 14
  • 15. WELCOME TO THEFIRST INDUCTIONSINTO THE FACEBOOKPOST HALL OF FAME 15
  • 16. 45 CHARACTERS WITH BREAKING NEWSFANS: 672,527LIKES: 32,058 COMMENTS: 4,046ENGAGEMENTS: 36,1045.37% ENGAGEMENT RATE! 16
  • 17. 73 CHARACTERS WITH SHORT VIDEO CLIPFANS: 24,609LIKES: 1,301 COMMENTS: 28ENGAGEMENTS: 1,3295.40% ENGAGEMENT RATE! 17
  • 18. SIMPLE CALL TO ACTIONFANS: 17,048LIKES: 868 COMMENTS: 123ENGAGEMENTS: 9915.81% ENGAGEMENT RATE! 18
  • 19. BIG BREAKING NEWSFANS: 49,460LIKES: 2,054 COMMENTS: 894ENGAGEMENTS: 2,9485.96% ENGAGEMENT RATE! 19
  • 20. 83 CHARACTERS WITH A SHORT QUESTIONGENERATED 9X COMMENTS VS LIKESFANS: 13,801LIKES: 88 COMMENTS: 793ENGAGEMENTS: 8816.38% ENGAGEMENT RATE! 20
  • 21. “LIKE” CALL TO ACTION WITH IMAGEFANS: 22,701LIKES: 4,176 COMMENTS: 278ENGAGEMENTS: 4,45419.62% ENGAGEMENT RATE! 21
  • 22. SUCCESS DEPENDSON UNDERSTANDINGTHE IMPORTANTMETRICS 23
  • 23. WHAT’S IMPORTANT? 24
  • 24. JUST LOOK AT WHATFACEBOOK TELLSYOU IS IMPORTANT! 25
  • 25. # OF UNIQUE PEOPLE WHOCREATED A “STORY”(PREVIOUS 7 DAYS) 26
  • 26. WHAT IS A “STORY”? LIKED YOUR PAGE 27
  • 27. COMMENTED ON,LIKED, SHARED POST 28
  • 28. ANSWERED A QUESTION 29
  • 29. RESPONDED TOAN EVENT 30
  • 30. MENTIONED YOUR PAGE 31
  • 31. TAGGED YOUIN A PHOTO 32
  • 32. CHECKED-IN ORRECOMMENDED YOU 33
  • 33. ORGANIC# of people who saw contentabout your Page in their NewsFeed, Ticker or on your Page 34
  • 34. PAID# of people who saw an ad orSponsored Story that pointed toyour Page 35
  • 35. VIRALThe number of unique peoplewho saw content from a storypublished by a friend 36
  • 36. 37
  • 37. DOWNLOAD AT WWW.BUDDYMEDIA.COM! 38
  • 38. THE BEST BRANDS GOBEYOND THE WALL TOEMPOWER FANS TOTELL THEIR STORIESIN THEIR LANGUAGE 39
  • 39. COUPONS WORK! 40
  • 40. Source: Facebook 41
  • 41. + 100K FANS+ 95% REDEMPTION RATE+ 131% GROWTH IN SALES IN 12WEEKS AFTER PROMOTIONSource: Facebook 42
  • 42. Source: Facebook 43
  • 43. Source: Facebook 44
  • 44. Source: Facebook 45
  • 45. Source: Facebook 46
  • 46. Source: Facebook 47
  • 47. Source: Facebook 48
  • 48. Source: Facebook 49
  • 49. Source: Facebook 50
  • 50. Source: Facebook 51
  • 51. Source: Facebook 52
  • 52. Source: Facebook 53
  • 53. Source: Facebook 54
  • 54. Source: Facebook 55
  • 55. Source: Facebook 56
  • 56. Source: Facebook 57
  • 57. Source: Facebook 58
  • 58. Source: Facebook 59
  • 59. Source: Facebook 60
  • 60. Source: Facebook 61
  • 61. Source: Facebook 62
  • 62. Source: Facebook 63
  • 63. Source: Facebook 64
  • 64. Source: Facebook 65
  • 65. ©2011 Buddy Media Inc. Proprietary and Confidential 66
  • 66. ©2011 Buddy Media Inc. Proprietary and Confidential 67
  • 67. YOUTUBE©2011 Buddy Media Inc. Proprietary and Confidential 68
  • 68. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 69
  • 69. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 70
  • 70. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 71
  • 71. Source: Facebook 72
  • 72. Source: Facebook 73
  • 73. Source: Facebook 74
  • 74. Source: Facebook 75
  • 75. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 76
  • 76. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 77
  • 77. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 78
  • 78. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 79
  • 79. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 80
  • 80. SO, WHAT’S THE ROI OF ALL OF THIS?+ 5000 SALONS+ 21M PROJECTED IMPRESSIONS+ 2.2M ENGAGEMENTS+ 1.7M CONNECTIONS ON 6000 SALONPAGES BY YEAR END+ SOME SALONS REPORTING $4000 ININCREMENTAL BOOKINGS 81
  • 81. THANK YOU! MICHAEL LAZEROW CEO, BUDDY MEDIA MICHAEL@BUDDYMEDIA.COM @LAZEROW©2011 Buddy Media Inc. Proprietary and Confidential 82