LATEST TRENDS FOR  FACEBOOK PAGESMICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW!                          ...
OR … I HAVE A PAGE,NOW WHAT THE FUCKSHOULD I BE DOING?MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW!     ...
AGENDA+ LATEST FACEBOOK DATA+ DOMINATE THE FEED+ INSIGHTS THAT MATTER+ PAGE STRATEGIES+ ADVANCED PAGE STRATEGIES          ...
850M ACTIVE USERS                   AND 50% LOGIN DAILYSource: Facebook                     4
5Source: Internet World Stats (http://www.internetworldstats.com)
6
9M BUSINESSES HAVEFACEBOOK PAGESSource: Facebook     7
HOW ARE BRANDSUSING PAGESSUCCESSFULLY?                 8
THEY DOMINATE THEWALL AND PUBLISHWITH A PURPOSE.                    9
INCREASEDENGAGEMENT MEANSINCREASED VISIBILITY                       10
MORE VISIBILITYMEANS MOREOPPORTUNITY FORENGAGEMENT                  11
IT’S THE VIRTUOUSFACEBOOK CYCLE!                    12
13
14
WELCOME TO THEFIRST INDUCTIONSINTO THE FACEBOOKPOST HALL OF FAME                    15
45 CHARACTERS WITH BREAKING NEWSFANS: 672,527LIKES: 32,058 COMMENTS: 4,046ENGAGEMENTS: 36,1045.37% ENGAGEMENT RATE!       ...
73 CHARACTERS WITH SHORT VIDEO CLIPFANS: 24,609LIKES: 1,301 COMMENTS: 28ENGAGEMENTS: 1,3295.40% ENGAGEMENT RATE!          ...
SIMPLE CALL TO ACTIONFANS: 17,048LIKES: 868 COMMENTS: 123ENGAGEMENTS: 9915.81% ENGAGEMENT RATE!                           18
BIG BREAKING NEWSFANS: 49,460LIKES: 2,054 COMMENTS: 894ENGAGEMENTS: 2,9485.96% ENGAGEMENT RATE!                           ...
83 CHARACTERS WITH A SHORT QUESTIONGENERATED 9X COMMENTS VS LIKESFANS: 13,801LIKES: 88 COMMENTS: 793ENGAGEMENTS: 8816.38% ...
“LIKE” CALL TO ACTION WITH IMAGEFANS: 22,701LIKES: 4,176 COMMENTS: 278ENGAGEMENTS: 4,45419.62% ENGAGEMENT RATE!           ...
SUCCESS DEPENDSON UNDERSTANDINGTHE IMPORTANTMETRICS                   23
WHAT’S IMPORTANT?                    24
JUST LOOK AT WHATFACEBOOK TELLSYOU IS IMPORTANT!                    25
# OF UNIQUE PEOPLE WHOCREATED A “STORY”(PREVIOUS 7 DAYS)                         26
WHAT IS A “STORY”?              LIKED YOUR PAGE                                27
COMMENTED ON,LIKED, SHARED POST                     28
ANSWERED A QUESTION                      29
RESPONDED TOAN EVENT               30
MENTIONED YOUR PAGE                      31
TAGGED YOUIN A PHOTO         32
CHECKED-IN ORRECOMMENDED YOU                  33
ORGANIC# of people who saw contentabout your Page in their NewsFeed, Ticker or on your Page                               ...
PAID# of people who saw an ad orSponsored Story that pointed toyour Page                                  35
VIRALThe number of unique peoplewho saw content from a storypublished by a friend                               36
37
DOWNLOAD AT WWW.BUDDYMEDIA.COM!                                  38
THE BEST BRANDS GOBEYOND THE WALL TOEMPOWER FANS TOTELL THEIR STORIESIN THEIR LANGUAGE                     39
COUPONS WORK!                40
Source: Facebook   41
+ 100K FANS+ 95% REDEMPTION RATE+ 131% GROWTH IN SALES IN 12WEEKS AFTER PROMOTIONSource: Facebook               42
Source: Facebook   43
Source: Facebook   44
Source: Facebook   45
Source: Facebook   46
Source: Facebook   47
Source: Facebook   48
Source: Facebook   49
Source: Facebook   50
Source: Facebook   51
Source: Facebook   52
Source: Facebook   53
Source: Facebook   54
Source: Facebook   55
Source: Facebook   56
Source: Facebook   57
Source: Facebook   58
Source: Facebook   59
Source: Facebook   60
Source: Facebook   61
Source: Facebook   62
Source: Facebook   63
Source: Facebook   64
Source: Facebook   65
©2011 Buddy Media Inc. Proprietary and Confidential   66
©2011 Buddy Media Inc. Proprietary and Confidential   67
YOUTUBE©2011 Buddy Media Inc. Proprietary and Confidential   68
THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential   69
THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential   70
THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential   71
Source: Facebook   72
Source: Facebook   73
Source: Facebook   74
Source: Facebook   75
THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential   76
THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential   77
THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential   78
THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential   79
THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential   80
SO, WHAT’S THE ROI OF ALL OF THIS?+ 5000 SALONS+ 21M PROJECTED IMPRESSIONS+ 2.2M ENGAGEMENTS+ 1.7M CONNECTIONS ON 6000 SAL...
THANK YOU!                                                      MICHAEL LAZEROW                                           ...
Latest Facebook Page Trends #LeWeb
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Latest Facebook Page Trends #LeWeb

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  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Kathie Lee and Hoda’s Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Target’s mark is left all over the tab.
  • J Brand uses a Shop tab to drive e-commerce. Using an iframe, users to can shop directly from Facebook.
  • Fans can browse through different styles, look at colors and size and then add to their bag, all without having to leave the Facebook envrionment.
  • Why’s it cool? The Shopycat App, which is linked to from the Walmart Page, can give you gift recommendations for your friends and family
  • Why’s it cool? The hot spot map allows users to pick their location. In this case, Gilly Hicks is having private shopping parties across the U.S. and in the U.S. as well.
  • If we click on the U.S. Party, we can see information about the Party, and can share and RSVP to the event directly from the tab.
  • Kathie Lee and Hoda’s Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Target’s mark is left all over the tab.
  • Through Carnival’s Twitter account, there are a number of tweets that concern the ship
  • On the Carnival YouTube channel, fans can watch a number of videos about the Breeze.
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Latest Facebook Page Trends #LeWeb

    1. 1. LATEST TRENDS FOR FACEBOOK PAGESMICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW! 1
    2. 2. OR … I HAVE A PAGE,NOW WHAT THE FUCKSHOULD I BE DOING?MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW! 2
    3. 3. AGENDA+ LATEST FACEBOOK DATA+ DOMINATE THE FEED+ INSIGHTS THAT MATTER+ PAGE STRATEGIES+ ADVANCED PAGE STRATEGIES 3
    4. 4. 850M ACTIVE USERS AND 50% LOGIN DAILYSource: Facebook 4
    5. 5. 5Source: Internet World Stats (http://www.internetworldstats.com)
    6. 6. 6
    7. 7. 9M BUSINESSES HAVEFACEBOOK PAGESSource: Facebook 7
    8. 8. HOW ARE BRANDSUSING PAGESSUCCESSFULLY? 8
    9. 9. THEY DOMINATE THEWALL AND PUBLISHWITH A PURPOSE. 9
    10. 10. INCREASEDENGAGEMENT MEANSINCREASED VISIBILITY 10
    11. 11. MORE VISIBILITYMEANS MOREOPPORTUNITY FORENGAGEMENT 11
    12. 12. IT’S THE VIRTUOUSFACEBOOK CYCLE! 12
    13. 13. 13
    14. 14. 14
    15. 15. WELCOME TO THEFIRST INDUCTIONSINTO THE FACEBOOKPOST HALL OF FAME 15
    16. 16. 45 CHARACTERS WITH BREAKING NEWSFANS: 672,527LIKES: 32,058 COMMENTS: 4,046ENGAGEMENTS: 36,1045.37% ENGAGEMENT RATE! 16
    17. 17. 73 CHARACTERS WITH SHORT VIDEO CLIPFANS: 24,609LIKES: 1,301 COMMENTS: 28ENGAGEMENTS: 1,3295.40% ENGAGEMENT RATE! 17
    18. 18. SIMPLE CALL TO ACTIONFANS: 17,048LIKES: 868 COMMENTS: 123ENGAGEMENTS: 9915.81% ENGAGEMENT RATE! 18
    19. 19. BIG BREAKING NEWSFANS: 49,460LIKES: 2,054 COMMENTS: 894ENGAGEMENTS: 2,9485.96% ENGAGEMENT RATE! 19
    20. 20. 83 CHARACTERS WITH A SHORT QUESTIONGENERATED 9X COMMENTS VS LIKESFANS: 13,801LIKES: 88 COMMENTS: 793ENGAGEMENTS: 8816.38% ENGAGEMENT RATE! 20
    21. 21. “LIKE” CALL TO ACTION WITH IMAGEFANS: 22,701LIKES: 4,176 COMMENTS: 278ENGAGEMENTS: 4,45419.62% ENGAGEMENT RATE! 21
    22. 22. SUCCESS DEPENDSON UNDERSTANDINGTHE IMPORTANTMETRICS 23
    23. 23. WHAT’S IMPORTANT? 24
    24. 24. JUST LOOK AT WHATFACEBOOK TELLSYOU IS IMPORTANT! 25
    25. 25. # OF UNIQUE PEOPLE WHOCREATED A “STORY”(PREVIOUS 7 DAYS) 26
    26. 26. WHAT IS A “STORY”? LIKED YOUR PAGE 27
    27. 27. COMMENTED ON,LIKED, SHARED POST 28
    28. 28. ANSWERED A QUESTION 29
    29. 29. RESPONDED TOAN EVENT 30
    30. 30. MENTIONED YOUR PAGE 31
    31. 31. TAGGED YOUIN A PHOTO 32
    32. 32. CHECKED-IN ORRECOMMENDED YOU 33
    33. 33. ORGANIC# of people who saw contentabout your Page in their NewsFeed, Ticker or on your Page 34
    34. 34. PAID# of people who saw an ad orSponsored Story that pointed toyour Page 35
    35. 35. VIRALThe number of unique peoplewho saw content from a storypublished by a friend 36
    36. 36. 37
    37. 37. DOWNLOAD AT WWW.BUDDYMEDIA.COM! 38
    38. 38. THE BEST BRANDS GOBEYOND THE WALL TOEMPOWER FANS TOTELL THEIR STORIESIN THEIR LANGUAGE 39
    39. 39. COUPONS WORK! 40
    40. 40. Source: Facebook 41
    41. 41. + 100K FANS+ 95% REDEMPTION RATE+ 131% GROWTH IN SALES IN 12WEEKS AFTER PROMOTIONSource: Facebook 42
    42. 42. Source: Facebook 43
    43. 43. Source: Facebook 44
    44. 44. Source: Facebook 45
    45. 45. Source: Facebook 46
    46. 46. Source: Facebook 47
    47. 47. Source: Facebook 48
    48. 48. Source: Facebook 49
    49. 49. Source: Facebook 50
    50. 50. Source: Facebook 51
    51. 51. Source: Facebook 52
    52. 52. Source: Facebook 53
    53. 53. Source: Facebook 54
    54. 54. Source: Facebook 55
    55. 55. Source: Facebook 56
    56. 56. Source: Facebook 57
    57. 57. Source: Facebook 58
    58. 58. Source: Facebook 59
    59. 59. Source: Facebook 60
    60. 60. Source: Facebook 61
    61. 61. Source: Facebook 62
    62. 62. Source: Facebook 63
    63. 63. Source: Facebook 64
    64. 64. Source: Facebook 65
    65. 65. ©2011 Buddy Media Inc. Proprietary and Confidential 66
    66. 66. ©2011 Buddy Media Inc. Proprietary and Confidential 67
    67. 67. YOUTUBE©2011 Buddy Media Inc. Proprietary and Confidential 68
    68. 68. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 69
    69. 69. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 70
    70. 70. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 71
    71. 71. Source: Facebook 72
    72. 72. Source: Facebook 73
    73. 73. Source: Facebook 74
    74. 74. Source: Facebook 75
    75. 75. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 76
    76. 76. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 77
    77. 77. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 78
    78. 78. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 79
    79. 79. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 80
    80. 80. SO, WHAT’S THE ROI OF ALL OF THIS?+ 5000 SALONS+ 21M PROJECTED IMPRESSIONS+ 2.2M ENGAGEMENTS+ 1.7M CONNECTIONS ON 6000 SALONPAGES BY YEAR END+ SOME SALONS REPORTING $4000 ININCREMENTAL BOOKINGS 81
    81. 81. THANK YOU! MICHAEL LAZEROW CEO, BUDDY MEDIA MICHAEL@BUDDYMEDIA.COM @LAZEROW©2011 Buddy Media Inc. Proprietary and Confidential 82
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