Latest Facebook Page Trends #LeWeb

LATEST TRENDS FOR FACEBOOK PAGESMICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW! 1

OR … I HAVE A PAGE,NOW WHAT THE FUCKSHOULD I BE DOING?MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW! 2

AGENDA+ LATEST FACEBOOK DATA+ DOMINATE THE FEED+ INSIGHTS THAT MATTER+ PAGE STRATEGIES+ ADVANCED PAGE STRATEGIES 3

850M ACTIVE USERS AND 50% LOGIN DAILYSource: Facebook 4

5Source: Internet World Stats (http://www.internetworldstats.com)

9M BUSINESSES HAVEFACEBOOK PAGESSource: Facebook 7

HOW ARE BRANDSUSING PAGESSUCCESSFULLY? 8

THEY DOMINATE THEWALL AND PUBLISHWITH A PURPOSE. 9

INCREASEDENGAGEMENT MEANSINCREASED VISIBILITY 10

MORE VISIBILITYMEANS MOREOPPORTUNITY FORENGAGEMENT 11

IT’S THE VIRTUOUSFACEBOOK CYCLE! 12

WELCOME TO THEFIRST INDUCTIONSINTO THE FACEBOOKPOST HALL OF FAME 15

45 CHARACTERS WITH BREAKING NEWSFANS: 672,527LIKES: 32,058 COMMENTS: 4,046ENGAGEMENTS: 36,1045.37% ENGAGEMENT RATE! 16

73 CHARACTERS WITH SHORT VIDEO CLIPFANS: 24,609LIKES: 1,301 COMMENTS: 28ENGAGEMENTS: 1,3295.40% ENGAGEMENT RATE! 17

SIMPLE CALL TO ACTIONFANS: 17,048LIKES: 868 COMMENTS: 123ENGAGEMENTS: 9915.81% ENGAGEMENT RATE! 18

BIG BREAKING NEWSFANS: 49,460LIKES: 2,054 COMMENTS: 894ENGAGEMENTS: 2,9485.96% ENGAGEMENT RATE! 19

83 CHARACTERS WITH A SHORT QUESTIONGENERATED 9X COMMENTS VS LIKESFANS: 13,801LIKES: 88 COMMENTS: 793ENGAGEMENTS: 8816.38% ENGAGEMENT RATE! 20

“LIKE” CALL TO ACTION WITH IMAGEFANS: 22,701LIKES: 4,176 COMMENTS: 278ENGAGEMENTS: 4,45419.62% ENGAGEMENT RATE! 21

SUCCESS DEPENDSON UNDERSTANDINGTHE IMPORTANTMETRICS 23

WHAT’S IMPORTANT? 24

JUST LOOK AT WHATFACEBOOK TELLSYOU IS IMPORTANT! 25

# OF UNIQUE PEOPLE WHOCREATED A “STORY”(PREVIOUS 7 DAYS) 26

WHAT IS A “STORY”? LIKED YOUR PAGE 27

COMMENTED ON,LIKED, SHARED POST 28

ANSWERED A QUESTION 29

RESPONDED TOAN EVENT 30

MENTIONED YOUR PAGE 31

TAGGED YOUIN A PHOTO 32

CHECKED-IN ORRECOMMENDED YOU 33

ORGANIC# of people who saw contentabout your Page in their NewsFeed, Ticker or on your Page 34

PAID# of people who saw an ad orSponsored Story that pointed toyour Page 35

VIRALThe number of unique peoplewho saw content from a storypublished by a friend 36

DOWNLOAD AT WWW.BUDDYMEDIA.COM! 38

THE BEST BRANDS GOBEYOND THE WALL TOEMPOWER FANS TOTELL THEIR STORIESIN THEIR LANGUAGE 39

COUPONS WORK! 40

Source: Facebook 41

+ 100K FANS+ 95% REDEMPTION RATE+ 131% GROWTH IN SALES IN 12WEEKS AFTER PROMOTIONSource: Facebook 42

Source: Facebook 43

Source: Facebook 44

Source: Facebook 45

Source: Facebook 46

Source: Facebook 47

Source: Facebook 48

Source: Facebook 49

Source: Facebook 50

Source: Facebook 51

Source: Facebook 52

Source: Facebook 53

Source: Facebook 54

Source: Facebook 55

Source: Facebook 56

Source: Facebook 57

Source: Facebook 58

Source: Facebook 59

Source: Facebook 60

Source: Facebook 61

Source: Facebook 62

Source: Facebook 63

Source: Facebook 64

Source: Facebook 65

Source: Facebook 72

Source: Facebook 73

Source: Facebook 74

Source: Facebook 75

SO, WHAT’S THE ROI OF ALL OF THIS?+ 5000 SALONS+ 21M PROJECTED IMPRESSIONS+ 2.2M ENGAGEMENTS+ 1.7M CONNECTIONS ON 6000 SALONPAGES BY YEAR END+ SOME SALONS REPORTING $4000 ININCREMENTAL BOOKINGS 81

http://wearesocial.net	4682
http://www.thewebpitch.com	658
http://www.creativebeans.co.uk	320
http://www.buddymedia.com	295
http://wearesocial.com	221
http://michaelbatistich.com	181
http://mbgetssocial.posterous.com	85
http://www.knowmelikemefollowme.com	48
http://www.ecademy.com	47
http://feeds.feedburner.com	41
http://calpolteam.tumblr.com	37
http://digitalapprentices.collected.info	30
http://positionlogistics.com	13
http://paper.li	13
http://michaelbatistich.tumblr.com	12
http://www.tumblr.com	5
http://webcache.googleusercontent.com	3
http://flavors.me	3
http://pinboard.in	3
http://207.46.192.232	2
http://dingeunddevelopment.collected.info	2
http://a0.twimg.com	2
http://www.hanrss.com	1
http://www.ips.ipsx.org	1
http://www.twylah.com	1
http://thomaspower.org	1
http://wearesocial.net.	1
http://blog.buddymedia.com	1

Latest Facebook Page Trends #LeWeb

by Michael Lazerow on Dec 09, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

28 Embeds 6,709

Statistics

Latest Facebook Page Trends #LeWeb — Presentation Transcript