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Latest Facebook Page Trends #LeWeb

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  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Why’s it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of shares…
  • Kathie Lee and Hoda’s Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Target’s mark is left all over the tab.
  • J Brand uses a Shop tab to drive e-commerce. Using an iframe, users to can shop directly from Facebook.
  • Fans can browse through different styles, look at colors and size and then add to their bag, all without having to leave the Facebook envrionment.
  • Why’s it cool? The Shopycat App, which is linked to from the Walmart Page, can give you gift recommendations for your friends and family
  • Why’s it cool? The hot spot map allows users to pick their location. In this case, Gilly Hicks is having private shopping parties across the U.S. and in the U.S. as well.
  • If we click on the U.S. Party, we can see information about the Party, and can share and RSVP to the event directly from the tab.
  • Kathie Lee and Hoda’s Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Target’s mark is left all over the tab.
  • Through Carnival’s Twitter account, there are a number of tweets that concern the ship
  • On the Carnival YouTube channel, fans can watch a number of videos about the Breeze.
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
  • Transcript

    • 1. LATEST TRENDS FOR FACEBOOK PAGESMICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW! 1
    • 2. OR … I HAVE A PAGE,NOW WHAT THE FUCKSHOULD I BE DOING?MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIAFOLLOW ME AT @LAZEROW! 2
    • 3. AGENDA+ LATEST FACEBOOK DATA+ DOMINATE THE FEED+ INSIGHTS THAT MATTER+ PAGE STRATEGIES+ ADVANCED PAGE STRATEGIES 3
    • 4. 850M ACTIVE USERS AND 50% LOGIN DAILYSource: Facebook 4
    • 5. 5Source: Internet World Stats (http://www.internetworldstats.com)
    • 6. 6
    • 7. 9M BUSINESSES HAVEFACEBOOK PAGESSource: Facebook 7
    • 8. HOW ARE BRANDSUSING PAGESSUCCESSFULLY? 8
    • 9. THEY DOMINATE THEWALL AND PUBLISHWITH A PURPOSE. 9
    • 10. INCREASEDENGAGEMENT MEANSINCREASED VISIBILITY 10
    • 11. MORE VISIBILITYMEANS MOREOPPORTUNITY FORENGAGEMENT 11
    • 12. IT’S THE VIRTUOUSFACEBOOK CYCLE! 12
    • 13. 13
    • 14. 14
    • 15. WELCOME TO THEFIRST INDUCTIONSINTO THE FACEBOOKPOST HALL OF FAME 15
    • 16. 45 CHARACTERS WITH BREAKING NEWSFANS: 672,527LIKES: 32,058 COMMENTS: 4,046ENGAGEMENTS: 36,1045.37% ENGAGEMENT RATE! 16
    • 17. 73 CHARACTERS WITH SHORT VIDEO CLIPFANS: 24,609LIKES: 1,301 COMMENTS: 28ENGAGEMENTS: 1,3295.40% ENGAGEMENT RATE! 17
    • 18. SIMPLE CALL TO ACTIONFANS: 17,048LIKES: 868 COMMENTS: 123ENGAGEMENTS: 9915.81% ENGAGEMENT RATE! 18
    • 19. BIG BREAKING NEWSFANS: 49,460LIKES: 2,054 COMMENTS: 894ENGAGEMENTS: 2,9485.96% ENGAGEMENT RATE! 19
    • 20. 83 CHARACTERS WITH A SHORT QUESTIONGENERATED 9X COMMENTS VS LIKESFANS: 13,801LIKES: 88 COMMENTS: 793ENGAGEMENTS: 8816.38% ENGAGEMENT RATE! 20
    • 21. “LIKE” CALL TO ACTION WITH IMAGEFANS: 22,701LIKES: 4,176 COMMENTS: 278ENGAGEMENTS: 4,45419.62% ENGAGEMENT RATE! 21
    • 22. SUCCESS DEPENDSON UNDERSTANDINGTHE IMPORTANTMETRICS 23
    • 23. WHAT’S IMPORTANT? 24
    • 24. JUST LOOK AT WHATFACEBOOK TELLSYOU IS IMPORTANT! 25
    • 25. # OF UNIQUE PEOPLE WHOCREATED A “STORY”(PREVIOUS 7 DAYS) 26
    • 26. WHAT IS A “STORY”? LIKED YOUR PAGE 27
    • 27. COMMENTED ON,LIKED, SHARED POST 28
    • 28. ANSWERED A QUESTION 29
    • 29. RESPONDED TOAN EVENT 30
    • 30. MENTIONED YOUR PAGE 31
    • 31. TAGGED YOUIN A PHOTO 32
    • 32. CHECKED-IN ORRECOMMENDED YOU 33
    • 33. ORGANIC# of people who saw contentabout your Page in their NewsFeed, Ticker or on your Page 34
    • 34. PAID# of people who saw an ad orSponsored Story that pointed toyour Page 35
    • 35. VIRALThe number of unique peoplewho saw content from a storypublished by a friend 36
    • 36. 37
    • 37. DOWNLOAD AT WWW.BUDDYMEDIA.COM! 38
    • 38. THE BEST BRANDS GOBEYOND THE WALL TOEMPOWER FANS TOTELL THEIR STORIESIN THEIR LANGUAGE 39
    • 39. COUPONS WORK! 40
    • 40. Source: Facebook 41
    • 41. + 100K FANS+ 95% REDEMPTION RATE+ 131% GROWTH IN SALES IN 12WEEKS AFTER PROMOTIONSource: Facebook 42
    • 42. Source: Facebook 43
    • 43. Source: Facebook 44
    • 44. Source: Facebook 45
    • 45. Source: Facebook 46
    • 46. Source: Facebook 47
    • 47. Source: Facebook 48
    • 48. Source: Facebook 49
    • 49. Source: Facebook 50
    • 50. Source: Facebook 51
    • 51. Source: Facebook 52
    • 52. Source: Facebook 53
    • 53. Source: Facebook 54
    • 54. Source: Facebook 55
    • 55. Source: Facebook 56
    • 56. Source: Facebook 57
    • 57. Source: Facebook 58
    • 58. Source: Facebook 59
    • 59. Source: Facebook 60
    • 60. Source: Facebook 61
    • 61. Source: Facebook 62
    • 62. Source: Facebook 63
    • 63. Source: Facebook 64
    • 64. Source: Facebook 65
    • 65. ©2011 Buddy Media Inc. Proprietary and Confidential 66
    • 66. ©2011 Buddy Media Inc. Proprietary and Confidential 67
    • 67. YOUTUBE©2011 Buddy Media Inc. Proprietary and Confidential 68
    • 68. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 69
    • 69. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 70
    • 70. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 71
    • 71. Source: Facebook 72
    • 72. Source: Facebook 73
    • 73. Source: Facebook 74
    • 74. Source: Facebook 75
    • 75. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 76
    • 76. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 77
    • 77. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 78
    • 78. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 79
    • 79. THE OPEN WEB©2011 Buddy Media Inc. Proprietary and Confidential 80
    • 80. SO, WHAT’S THE ROI OF ALL OF THIS?+ 5000 SALONS+ 21M PROJECTED IMPRESSIONS+ 2.2M ENGAGEMENTS+ 1.7M CONNECTIONS ON 6000 SALONPAGES BY YEAR END+ SOME SALONS REPORTING $4000 ININCREMENTAL BOOKINGS 81
    • 81. THANK YOU! MICHAEL LAZEROW CEO, BUDDY MEDIA MICHAEL@BUDDYMEDIA.COM @LAZEROW©2011 Buddy Media Inc. Proprietary and Confidential 82

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