Mike:In this example, Propel uses its "Enhance your holiday" tab to crowd-source holiday photos, offering to give a $1,000 gift card to one person who submitted a photo
Mike: Lexus used its holiday promotion to both raise money for a charity and promote its "December to Remember" sales event, both on the same Facebook tab
Mike:Walmart delivered a personalized shopping experience.
Mike:Here's an example of Best Buy, which promoted its Black Friday savings on Facebook and on its website, giving great deals on the day after Thanksgiving
How Social Media Influences Consumer BehaviorMichael Lazerow, CEO & Founder, Buddy MediaLinda Abraham, CMO & Co-Founder, comScore
1 Nearly in 5 minutes online is spent on social networks. 2008 2009 2010 201135 Social Networking30 Search/Navigation Retail25 Communications (Email/IM) Other ContentTime Spent on Key Categories OnlineWorldwide Hours per Month (Billions) Source: comScore Media Metrix, March 2007 - October 2011
#3 Facebook’s worldwide site rank 55% Facebook’s global penetration 3 in 4 minutes on social networking sites are spent on Facebook1 in 7 minutes spent online are spent on Facebook Source: comScore Media Metrix, October 2011
Brands control the three basic levers that willdetermine social media marketing success. Many brands don’t consider these intermediary steps Brand Fans “Talk News Feed Goal: MaxGet Fans Messages About” Content (Who are Reach Fans News Feed Spreads to Reach, R they?) OI in News Feed Content Friends 1. Cut-Through 2. Engagement 3. Amplification