1<br />How Are Brands Using Facebook Right Now?<br />By MICHAEL LAZEROW (TWITTER: @LAZEROW)<br />OCTOBER 11, 2011<br />
2<br />AND<br />
3<br />How WILL Brands BE Using Facebook in 12 months?<br />By MICHAEL LAZEROW (TWITTER: @LAZEROW)<br />OCTOBER 11, 2011<b...
4<br />850M ACTIVE USERS<br />Source: Facebook<br />
5<br />Source: Internet World Stats (http://www.internetworldstats.com)<br />
6<br />850<br />Source: Internet World Stats (http://www.internetworldstats.com)<br />
7<br />50% log on DAILY<br />Source: Facebook<br />
4X SUPER BOWL!<br />8<br />4X SUPER BOWL!<br />
9<br />60B likes AND comments MONTHLY<br />(GLOBAL)<br />Source: Facebook<br />
10<br />12B likes AND comments MONTHLY<br />(US, est.)<br />Source: Facebook<br />
4X SUPER BOWL!<br />11<br />1B MORE THAN # OF GOOGLE SEARCHES<br />Source of Google #s: ComScore Aug 11 Search Engine Rank...
12<br />1B photos ADDED EVERY 4 days<br />Source: Facebook<br />
4X SUPER BOWL!<br />13<br />6 Billionth flickr photo!<br />Source: Flickr. http://blog.flickr.net/en/2011/08/04/6000000000...
4X SUPER BOWL!<br />14<br />Every 24 days on facebook!<br />every 24 days at Facebook!<br />
15<br />53B MINUTES SPENT EACH MONTH<br />Source: Facebook<br />
16<br />50% of ALL time spenTwatching TV<br />Source: The Simpsons. Season 20, Episode 21<br />
17<br />31% of display ad IMPRESSIONS IN US<br />Source: comScore May 2011<br />
18<br />BigGER THAN THE ENTIRE INTERNET IN 2004, the year FB launched<br />Source: http://royal.pingdom.com/2011/10/05/fac...
4X SUPER BOWL!<br />19<br />SO WHAT! WHO CARES?<br />Source: The View<br />
20<br />publishers.<br />Retailers.<br />Brands.<br />
21<br />PRIORITY SOCIAL MEDIA PLATFORMS FOR BRANDS<br />Source: Booz & Co., Buddy Media Report. http://bddy.me/oS3WJf<br />
22<br />world is starting to reorg around people<br />
23<br />What are smart marketers doing?<br />
24<br />POWERING THEIR CONNECTIONS<br />
25<br />POWERING THEIR CONNECTIONS<br />EM<br />
26<br />POWERING UP THEIR CONNECTIONS<br />
27<br />NOT JUST building connections<br />
28<br />building FOR connections<br />
29<br />building around connections<br />
30<br />Profits are now tied to ability to connect with consumers.<br />
31<br />Simple<br />Is<br />better<br />
32<br />GOALS <br />+ spur trial<br />+ new customers<br />+ FANS/CONNECTIONS<br />
33<br />Pretzel crisps<br />
34<br />Results<br />+ 100K fans<br />+ 95% redemption rate on coupon<br />+ 131% growth in sales in first 12 months of pr...
35<br />“Offering something with tangible value ...” <br />-Jason Harty, Director of field & interactive marketing<br />
36<br />Results<br />+ sample sell-out in 12 hours<br />+ 228K facebook fans<br />
37<br />“While fans may not be able to purchase one of our cocktail dresses, many will be able to experience the world of ...
38<br />GOALS <br />+ provide value to salons<br />+ connect with consumers via 4K salons<br />+ new customers<br />
39<br />Pretzel crisps<br />
40<br />Results<br />+ more than 4k salons onboarded<br />+ projected Projected ecpm of $3.04 + 21m impressions<br />+ one...
41<br />“Social media has transformed the way we leverage brand awareness and loyalty to drive growth.” <br />-Kelly Solom...
42<br />What WILL smart marketers do in the next year?<br />
43<br />The car as a FB app<br />Pretzel crisps<br />
44<br />In-car check-ins<br />Pretzel crisps<br />
45<br />Roadside assistance<br />Pretzel crisps<br />
46<br />Roadside assistance<br />Pretzel crisps<br />
47<br />Dressing room reimagined<br />Pretzel crisps<br />
48<br />Pretzel crisps<br />
49<br />Pretzel crisps<br />
50<br />Truly social commerce<br />Pretzel crisps<br />
51<br />Pretzel crisps<br />
52<br />Pretzel crisps<br />
53<br />Pretzel crisps<br />
54<br />THANK YOU!<br />@lazerow<br />
Upcoming SlideShare
Loading in...5
×

How Are Brands Using Facebook Right Now?

1,160

Published on

This is my deck for tomorrow's Web 2.0 keynote ...

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,160
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
28
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • All info comes from buddymedia.com/groundswell/lorealECPM stands for cost-per-thousand
  • How Are Brands Using Facebook Right Now?

    1. 1. 1<br />How Are Brands Using Facebook Right Now?<br />By MICHAEL LAZEROW (TWITTER: @LAZEROW)<br />OCTOBER 11, 2011<br />
    2. 2. 2<br />AND<br />
    3. 3. 3<br />How WILL Brands BE Using Facebook in 12 months?<br />By MICHAEL LAZEROW (TWITTER: @LAZEROW)<br />OCTOBER 11, 2011<br />
    4. 4. 4<br />850M ACTIVE USERS<br />Source: Facebook<br />
    5. 5. 5<br />Source: Internet World Stats (http://www.internetworldstats.com)<br />
    6. 6. 6<br />850<br />Source: Internet World Stats (http://www.internetworldstats.com)<br />
    7. 7. 7<br />50% log on DAILY<br />Source: Facebook<br />
    8. 8. 4X SUPER BOWL!<br />8<br />4X SUPER BOWL!<br />
    9. 9. 9<br />60B likes AND comments MONTHLY<br />(GLOBAL)<br />Source: Facebook<br />
    10. 10. 10<br />12B likes AND comments MONTHLY<br />(US, est.)<br />Source: Facebook<br />
    11. 11. 4X SUPER BOWL!<br />11<br />1B MORE THAN # OF GOOGLE SEARCHES<br />Source of Google #s: ComScore Aug 11 Search Engine Ranking. FB assumes 20% Likes/Comments from US <br />
    12. 12. 12<br />1B photos ADDED EVERY 4 days<br />Source: Facebook<br />
    13. 13. 4X SUPER BOWL!<br />13<br />6 Billionth flickr photo!<br />Source: Flickr. http://blog.flickr.net/en/2011/08/04/6000000000/<br />
    14. 14. 4X SUPER BOWL!<br />14<br />Every 24 days on facebook!<br />every 24 days at Facebook!<br />
    15. 15. 15<br />53B MINUTES SPENT EACH MONTH<br />Source: Facebook<br />
    16. 16. 16<br />50% of ALL time spenTwatching TV<br />Source: The Simpsons. Season 20, Episode 21<br />
    17. 17. 17<br />31% of display ad IMPRESSIONS IN US<br />Source: comScore May 2011<br />
    18. 18. 18<br />BigGER THAN THE ENTIRE INTERNET IN 2004, the year FB launched<br />Source: http://royal.pingdom.com/2011/10/05/facebook-now-as-big-as-the-entire-internet-was-in-2004/<br />
    19. 19. 4X SUPER BOWL!<br />19<br />SO WHAT! WHO CARES?<br />Source: The View<br />
    20. 20. 20<br />publishers.<br />Retailers.<br />Brands.<br />
    21. 21. 21<br />PRIORITY SOCIAL MEDIA PLATFORMS FOR BRANDS<br />Source: Booz & Co., Buddy Media Report. http://bddy.me/oS3WJf<br />
    22. 22. 22<br />world is starting to reorg around people<br />
    23. 23. 23<br />What are smart marketers doing?<br />
    24. 24. 24<br />POWERING THEIR CONNECTIONS<br />
    25. 25. 25<br />POWERING THEIR CONNECTIONS<br />EM<br />
    26. 26. 26<br />POWERING UP THEIR CONNECTIONS<br />
    27. 27. 27<br />NOT JUST building connections<br />
    28. 28. 28<br />building FOR connections<br />
    29. 29. 29<br />building around connections<br />
    30. 30. 30<br />Profits are now tied to ability to connect with consumers.<br />
    31. 31. 31<br />Simple<br />Is<br />better<br />
    32. 32. 32<br />GOALS <br />+ spur trial<br />+ new customers<br />+ FANS/CONNECTIONS<br />
    33. 33. 33<br />Pretzel crisps<br />
    34. 34. 34<br />Results<br />+ 100K fans<br />+ 95% redemption rate on coupon<br />+ 131% growth in sales in first 12 months of promotion<br />
    35. 35. 35<br />“Offering something with tangible value ...” <br />-Jason Harty, Director of field & interactive marketing<br />
    36. 36. 36<br />Results<br />+ sample sell-out in 12 hours<br />+ 228K facebook fans<br />
    37. 37. 37<br />“While fans may not be able to purchase one of our cocktail dresses, many will be able to experience the world of oscar through this more affordable fragrance.”<br />-Michelle de bourbon, head of marketing for fragrance<br />
    38. 38. 38<br />GOALS <br />+ provide value to salons<br />+ connect with consumers via 4K salons<br />+ new customers<br />
    39. 39. 39<br />Pretzel crisps<br />
    40. 40. 40<br />Results<br />+ more than 4k salons onboarded<br />+ projected Projected ecpm of $3.04 + 21m impressions<br />+ one atlanta salon saw gross sales of $4,833 via facebook<br />
    41. 41. 41<br />“Social media has transformed the way we leverage brand awareness and loyalty to drive growth.” <br />-Kelly Solomon, VP InteractiveActive, Cosmetics Division, L'Oreal. <br />
    42. 42. 42<br />What WILL smart marketers do in the next year?<br />
    43. 43. 43<br />The car as a FB app<br />Pretzel crisps<br />
    44. 44. 44<br />In-car check-ins<br />Pretzel crisps<br />
    45. 45. 45<br />Roadside assistance<br />Pretzel crisps<br />
    46. 46. 46<br />Roadside assistance<br />Pretzel crisps<br />
    47. 47. 47<br />Dressing room reimagined<br />Pretzel crisps<br />
    48. 48. 48<br />Pretzel crisps<br />
    49. 49. 49<br />Pretzel crisps<br />
    50. 50. 50<br />Truly social commerce<br />Pretzel crisps<br />
    51. 51. 51<br />Pretzel crisps<br />
    52. 52. 52<br />Pretzel crisps<br />
    53. 53. 53<br />Pretzel crisps<br />
    54. 54. 54<br />THANK YOU!<br />@lazerow<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×