How Are Brands Using Facebook Right Now?

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  • All info comes from buddymedia.com/groundswell/lorealECPM stands for cost-per-thousand

Transcript

  • 1. 1
    How Are Brands Using Facebook Right Now?
    By MICHAEL LAZEROW (TWITTER: @LAZEROW)
    OCTOBER 11, 2011
  • 2. 2
    AND
  • 3. 3
    How WILL Brands BE Using Facebook in 12 months?
    By MICHAEL LAZEROW (TWITTER: @LAZEROW)
    OCTOBER 11, 2011
  • 4. 4
    850M ACTIVE USERS
    Source: Facebook
  • 5. 5
    Source: Internet World Stats (http://www.internetworldstats.com)
  • 6. 6
    850
    Source: Internet World Stats (http://www.internetworldstats.com)
  • 7. 7
    50% log on DAILY
    Source: Facebook
  • 8. 4X SUPER BOWL!
    8
    4X SUPER BOWL!
  • 9. 9
    60B likes AND comments MONTHLY
    (GLOBAL)
    Source: Facebook
  • 10. 10
    12B likes AND comments MONTHLY
    (US, est.)
    Source: Facebook
  • 11. 4X SUPER BOWL!
    11
    1B MORE THAN # OF GOOGLE SEARCHES
    Source of Google #s: ComScore Aug 11 Search Engine Ranking. FB assumes 20% Likes/Comments from US
  • 12. 12
    1B photos ADDED EVERY 4 days
    Source: Facebook
  • 13. 4X SUPER BOWL!
    13
    6 Billionth flickr photo!
    Source: Flickr. http://blog.flickr.net/en/2011/08/04/6000000000/
  • 14. 4X SUPER BOWL!
    14
    Every 24 days on facebook!
    every 24 days at Facebook!
  • 15. 15
    53B MINUTES SPENT EACH MONTH
    Source: Facebook
  • 16. 16
    50% of ALL time spenTwatching TV
    Source: The Simpsons. Season 20, Episode 21
  • 17. 17
    31% of display ad IMPRESSIONS IN US
    Source: comScore May 2011
  • 18. 18
    BigGER THAN THE ENTIRE INTERNET IN 2004, the year FB launched
    Source: http://royal.pingdom.com/2011/10/05/facebook-now-as-big-as-the-entire-internet-was-in-2004/
  • 19. 4X SUPER BOWL!
    19
    SO WHAT! WHO CARES?
    Source: The View
  • 20. 20
    publishers.
    Retailers.
    Brands.
  • 21. 21
    PRIORITY SOCIAL MEDIA PLATFORMS FOR BRANDS
    Source: Booz & Co., Buddy Media Report. http://bddy.me/oS3WJf
  • 22. 22
    world is starting to reorg around people
  • 23. 23
    What are smart marketers doing?
  • 24. 24
    POWERING THEIR CONNECTIONS
  • 25. 25
    POWERING THEIR CONNECTIONS
    EM
  • 26. 26
    POWERING UP THEIR CONNECTIONS
  • 27. 27
    NOT JUST building connections
  • 28. 28
    building FOR connections
  • 29. 29
    building around connections
  • 30. 30
    Profits are now tied to ability to connect with consumers.
  • 31. 31
    Simple
    Is
    better
  • 32. 32
    GOALS
    + spur trial
    + new customers
    + FANS/CONNECTIONS
  • 33. 33
    Pretzel crisps
  • 34. 34
    Results
    + 100K fans
    + 95% redemption rate on coupon
    + 131% growth in sales in first 12 months of promotion
  • 35. 35
    “Offering something with tangible value ...”
    -Jason Harty, Director of field & interactive marketing
  • 36. 36
    Results
    + sample sell-out in 12 hours
    + 228K facebook fans
  • 37. 37
    “While fans may not be able to purchase one of our cocktail dresses, many will be able to experience the world of oscar through this more affordable fragrance.”
    -Michelle de bourbon, head of marketing for fragrance
  • 38. 38
    GOALS
    + provide value to salons
    + connect with consumers via 4K salons
    + new customers
  • 39. 39
    Pretzel crisps
  • 40. 40
    Results
    + more than 4k salons onboarded
    + projected Projected ecpm of $3.04 + 21m impressions
    + one atlanta salon saw gross sales of $4,833 via facebook
  • 41. 41
    “Social media has transformed the way we leverage brand awareness and loyalty to drive growth.”
    -Kelly Solomon, VP InteractiveActive, Cosmetics Division, L'Oreal.
  • 42. 42
    What WILL smart marketers do in the next year?
  • 43. 43
    The car as a FB app
    Pretzel crisps
  • 44. 44
    In-car check-ins
    Pretzel crisps
  • 45. 45
    Roadside assistance
    Pretzel crisps
  • 46. 46
    Roadside assistance
    Pretzel crisps
  • 47. 47
    Dressing room reimagined
    Pretzel crisps
  • 48. 48
    Pretzel crisps
  • 49. 49
    Pretzel crisps
  • 50. 50
    Truly social commerce
    Pretzel crisps
  • 51. 51
    Pretzel crisps
  • 52. 52
    Pretzel crisps
  • 53. 53
    Pretzel crisps
  • 54. 54
    THANK YOU!
    @lazerow