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How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
How Are Brands Using Facebook Right Now?
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How Are Brands Using Facebook Right Now?

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This is my deck for tomorrow's Web 2.0 keynote ...

This is my deck for tomorrow's Web 2.0 keynote ...

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  • All info comes from buddymedia.com/groundswell/lorealECPM stands for cost-per-thousand
  • Transcript

    • 1. 1<br />How Are Brands Using Facebook Right Now?<br />By MICHAEL LAZEROW (TWITTER: @LAZEROW)<br />OCTOBER 11, 2011<br />
    • 2. 2<br />AND<br />
    • 3. 3<br />How WILL Brands BE Using Facebook in 12 months?<br />By MICHAEL LAZEROW (TWITTER: @LAZEROW)<br />OCTOBER 11, 2011<br />
    • 4. 4<br />850M ACTIVE USERS<br />Source: Facebook<br />
    • 5. 5<br />Source: Internet World Stats (http://www.internetworldstats.com)<br />
    • 6. 6<br />850<br />Source: Internet World Stats (http://www.internetworldstats.com)<br />
    • 7. 7<br />50% log on DAILY<br />Source: Facebook<br />
    • 8. 4X SUPER BOWL!<br />8<br />4X SUPER BOWL!<br />
    • 9. 9<br />60B likes AND comments MONTHLY<br />(GLOBAL)<br />Source: Facebook<br />
    • 10. 10<br />12B likes AND comments MONTHLY<br />(US, est.)<br />Source: Facebook<br />
    • 11. 4X SUPER BOWL!<br />11<br />1B MORE THAN # OF GOOGLE SEARCHES<br />Source of Google #s: ComScore Aug 11 Search Engine Ranking. FB assumes 20% Likes/Comments from US <br />
    • 12. 12<br />1B photos ADDED EVERY 4 days<br />Source: Facebook<br />
    • 13. 4X SUPER BOWL!<br />13<br />6 Billionth flickr photo!<br />Source: Flickr. http://blog.flickr.net/en/2011/08/04/6000000000/<br />
    • 14. 4X SUPER BOWL!<br />14<br />Every 24 days on facebook!<br />every 24 days at Facebook!<br />
    • 15. 15<br />53B MINUTES SPENT EACH MONTH<br />Source: Facebook<br />
    • 16. 16<br />50% of ALL time spenTwatching TV<br />Source: The Simpsons. Season 20, Episode 21<br />
    • 17. 17<br />31% of display ad IMPRESSIONS IN US<br />Source: comScore May 2011<br />
    • 18. 18<br />BigGER THAN THE ENTIRE INTERNET IN 2004, the year FB launched<br />Source: http://royal.pingdom.com/2011/10/05/facebook-now-as-big-as-the-entire-internet-was-in-2004/<br />
    • 19. 4X SUPER BOWL!<br />19<br />SO WHAT! WHO CARES?<br />Source: The View<br />
    • 20. 20<br />publishers.<br />Retailers.<br />Brands.<br />
    • 21. 21<br />PRIORITY SOCIAL MEDIA PLATFORMS FOR BRANDS<br />Source: Booz & Co., Buddy Media Report. http://bddy.me/oS3WJf<br />
    • 22. 22<br />world is starting to reorg around people<br />
    • 23. 23<br />What are smart marketers doing?<br />
    • 24. 24<br />POWERING THEIR CONNECTIONS<br />
    • 25. 25<br />POWERING THEIR CONNECTIONS<br />EM<br />
    • 26. 26<br />POWERING UP THEIR CONNECTIONS<br />
    • 27. 27<br />NOT JUST building connections<br />
    • 28. 28<br />building FOR connections<br />
    • 29. 29<br />building around connections<br />
    • 30. 30<br />Profits are now tied to ability to connect with consumers.<br />
    • 31. 31<br />Simple<br />Is<br />better<br />
    • 32. 32<br />GOALS <br />+ spur trial<br />+ new customers<br />+ FANS/CONNECTIONS<br />
    • 33. 33<br />Pretzel crisps<br />
    • 34. 34<br />Results<br />+ 100K fans<br />+ 95% redemption rate on coupon<br />+ 131% growth in sales in first 12 months of promotion<br />
    • 35. 35<br />“Offering something with tangible value ...” <br />-Jason Harty, Director of field & interactive marketing<br />
    • 36. 36<br />Results<br />+ sample sell-out in 12 hours<br />+ 228K facebook fans<br />
    • 37. 37<br />“While fans may not be able to purchase one of our cocktail dresses, many will be able to experience the world of oscar through this more affordable fragrance.”<br />-Michelle de bourbon, head of marketing for fragrance<br />
    • 38. 38<br />GOALS <br />+ provide value to salons<br />+ connect with consumers via 4K salons<br />+ new customers<br />
    • 39. 39<br />Pretzel crisps<br />
    • 40. 40<br />Results<br />+ more than 4k salons onboarded<br />+ projected Projected ecpm of $3.04 + 21m impressions<br />+ one atlanta salon saw gross sales of $4,833 via facebook<br />
    • 41. 41<br />“Social media has transformed the way we leverage brand awareness and loyalty to drive growth.” <br />-Kelly Solomon, VP InteractiveActive, Cosmetics Division, L'Oreal. <br />
    • 42. 42<br />What WILL smart marketers do in the next year?<br />
    • 43. 43<br />The car as a FB app<br />Pretzel crisps<br />
    • 44. 44<br />In-car check-ins<br />Pretzel crisps<br />
    • 45. 45<br />Roadside assistance<br />Pretzel crisps<br />
    • 46. 46<br />Roadside assistance<br />Pretzel crisps<br />
    • 47. 47<br />Dressing room reimagined<br />Pretzel crisps<br />
    • 48. 48<br />Pretzel crisps<br />
    • 49. 49<br />Pretzel crisps<br />
    • 50. 50<br />Truly social commerce<br />Pretzel crisps<br />
    • 51. 51<br />Pretzel crisps<br />
    • 52. 52<br />Pretzel crisps<br />
    • 53. 53<br />Pretzel crisps<br />
    • 54. 54<br />THANK YOU!<br />@lazerow<br />

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