On October 23rd, 2014, we updated our
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37 “While fans may not be able to purchase one of our cocktail dresses, many will be able to experience the world of oscar through this more affordable fragrance.” -Michelle de bourbon, head of marketing for fragrance
38 GOALS + provide value to salons + connect with consumers via 4K salons + new customers
39 Pretzel crisps
40 Results + more than 4k salons onboarded + projected Projected ecpm of $3.04 + 21m impressions + one atlanta salon saw gross sales of $4,833 via facebook
41 “Social media has transformed the way we leverage brand awareness and loyalty to drive growth.” -Kelly Solomon, VP InteractiveActive, Cosmetics Division, L'Oreal.
42 What WILL smart marketers do in the next year?