Insert text for Title Here Social Marketing Where are we? Where are we going?

Social media is here. 37% of adult internet users and 70% of teens use social networking sites monthly SOURCE: eMarketer Social Network Marketing Report. Dec. 2007

Social media is here.

37% of adult internet users and 70% of teens use social networking sites monthly

Marketers now have unprecedented, cost-effective access to more than 500 million engaged users. 250 million of them are on Facebook and MySpace!

Marketers now have unprecedented, cost-effective access to more than 500 million engaged users.

250 million of them are on Facebook and MySpace!

But less than 1% of digital marketing budgets flow into social!!!!

But less than 1% of digital marketing budgets flow into social!!!!

Today: The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY AD DOLLAR

Today: Too many hunches

The largest platforms are still trying to figure out what to sell Social ads? Engagement ads? News feed? Massive channel conflict 100+ companies selling Facebook alone! Ad networks generating $.15 CPMs while others are selling the same inventory for $15 CPMs to uneducated buyers No proven results or scale! Today: Mass confusion

The largest platforms are still trying to figure out what to sell

Social ads?

Engagement ads?

News feed?

Massive channel conflict

100+ companies selling Facebook alone!

Ad networks generating $.15 CPMs while others are selling the same inventory for $15 CPMs to uneducated buyers

No proven results or scale!

Brands are eager to spend, but mixed messages from platforms, ad networks, developers and agencies are making it difficult Today: Nonetheless, dollars are there!

Brands are eager to spend, but mixed messages from platforms, ad networks, developers and agencies are making it difficult

Where are we going? I do know where you go Is where I want to be. Where are you going?

Power will shift from seller to buyer Pricing will shift from impressions and clicks to engagement and actions Every brand will leverage the social networks, but they will need a consultative approach to help filter through mixed messaging on the market opportunity The future of social brand marketing

Power will shift from seller to buyer

Pricing will shift from impressions and clicks to engagement and actions

Every brand will leverage the social networks, but they will need a consultative approach to help filter through mixed messaging on the market opportunity

Current social media landscape SOURCE: Derived from Gartner Research

The most forward-thinking clients are investing heavily today in apps and dollars will continue to shift Apps have the 3 Es: Emotion, engagement and efficiency Reach and frequency paradigm is shifting to reach and engagement Let’s order a few apps! The app will replace the banner as the dominant ad format!

The most forward-thinking clients are investing heavily today in apps and dollars will continue to shift

Apps have the 3 Es: Emotion, engagement and efficiency

Reach and frequency paradigm is shifting to reach and engagement

Cross-platform, tied to CRM, “socialize” existing sites Engaging creative Scalable technology Media required Social branded applications

Cross-platform, tied to CRM, “socialize” existing sites

Engaging creative

Scalable technology

Media required

Ad units that are tied to a DB and social graph Ad applications

Ad units that are tied to a DB and social graph

Users spent 2:35 on average engaging with the last 10 branded apps 75X greater than time spent with banners 5X more than time spent watching TV ad 85% of the users returned multiple times to Buddy Media’s app-vertisements App results are promising

Users spent 2:35 on average engaging with the last 10 branded apps

75X greater than time spent with banners

5X more than time spent watching TV ad

85% of the users returned multiple times to Buddy Media’s app-vertisements

Branded app-vertising programs can’t be compared to top platform apps 4 top Facebook app companies have raised $150M+ combined Top apps continuously add content and features Top apps are entertainment properties Brands cannot expect to create Top Friends! Branded ad apps are ads, not top apps!

Branded app-vertising programs can’t be compared to top platform apps

4 top Facebook app companies have raised $150M+ combined

Top apps continuously add content and features

Top apps are entertainment properties

Brands cannot expect to create Top Friends!

Branded apps are ads, not top apps! VS.

3 biggest challenges: Cut the noise!

3 biggest challenges: Build to scale!

3 biggest challenges: Tie to results!

www.slideshare.net/lazerow Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com

www.slideshare.net/lazerow