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Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
Buddy Media Social Ad Summit Presentation
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Buddy Media Social Ad Summit Presentation

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Here are my slides from the Social Ad Summit talk.

Here are my slides from the Social Ad Summit talk.

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  • esta super bie no cambies
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  • excellent presentation at web 2.0 expo, what data is being used from the CRM?Does this make the assumption that the company knows a node on the social graph? IS this a two way connection..
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Transcript

  • 1. Insert text for Title Here Social Marketing Where are we? Where are we going?
  • 2.
    • Social media is here.
      • 37% of adult internet users and 70% of teens use social networking sites monthly
    SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
  • 3.
    • Marketers now have unprecedented, cost-effective access to more than 500 million engaged users.
      • 250 million of them are on Facebook and MySpace!
  • 4.
    • But less than 1% of digital marketing budgets flow into social!!!!
  • 5. Today: The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY AD DOLLAR
  • 6. Today: Too many hunches
  • 7.
    • The largest platforms are still trying to figure out what to sell
      • Social ads?
      • Engagement ads?
      • News feed?
    • Massive channel conflict
      • 100+ companies selling Facebook alone!
    • Ad networks generating $.15 CPMs while others are selling the same inventory for $15 CPMs to uneducated buyers
    • No proven results or scale!
    Today: Mass confusion
  • 8.
    • Brands are eager to spend, but mixed messages from platforms, ad networks, developers and agencies are making it difficult
    Today: Nonetheless, dollars are there!
  • 9. Where are we going? I do know where you go Is where I want to be. Where are you going?
  • 10.
    • Power will shift from seller to buyer
    • Pricing will shift from impressions and clicks to engagement and actions
    • Every brand will leverage the social networks, but they will need a consultative approach to help filter through mixed messaging on the market opportunity
    The future of social brand marketing
  • 11. Current social media landscape SOURCE: Derived from Gartner Research
  • 12.
    • The most forward-thinking clients are investing heavily today in apps and dollars will continue to shift
    • Apps have the 3 Es: Emotion, engagement and efficiency
    • Reach and frequency paradigm is shifting to reach and engagement
    Let’s order a few apps! The app will replace the banner as the dominant ad format!
  • 13.
    • Cross-platform, tied to CRM, “socialize” existing sites
      • Engaging creative
      • Scalable technology
      • Media required
    Social branded applications
  • 14.  
  • 15.
    • Ad units that are tied to a DB and social graph
    Ad applications
  • 16.
    • Users spent 2:35 on average engaging with the last 10 branded apps
      • 75X greater than time spent with banners
      • 5X more than time spent watching TV ad
    • 85% of the users returned multiple times to Buddy Media’s app-vertisements
    App results are promising
  • 17.
    • Branded app-vertising programs can’t be compared to top platform apps
      • 4 top Facebook app companies have raised $150M+ combined
      • Top apps continuously add content and features
      • Top apps are entertainment properties
      • Brands cannot expect to create Top Friends!
    Branded ad apps are ads, not top apps!
  • 18. Branded apps are ads, not top apps! VS.
  • 19. 3 biggest challenges: Cut the noise!
  • 20. 3 biggest challenges: Build to scale!
  • 21. 3 biggest challenges: Tie to results!
  • 22.
    • www.slideshare.net/lazerow
    Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com

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