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Insert text for Title Here Social Marketing Where are we? Where are we going?
<ul><li>Social media is here. </li></ul><ul><ul><li>37% of adult internet users and 70% of teens use social networking sit...
<ul><li>Marketers now have unprecedented, cost-effective access to more than 500 million engaged users. </li></ul><ul><ul>...
<ul><li>But less than 1% of digital marketing budgets flow into social!!!! </li></ul>
Today: The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY  AD DOLLAR
Today: Too many hunches
<ul><li>The largest platforms are still trying to figure out what to sell </li></ul><ul><ul><li>Social ads? </li></ul></ul...
<ul><li>Brands are eager to spend, but mixed messages from platforms, ad networks, developers and agencies are making it d...
Where are we going? I do know where you go Is  where I want to be. Where are you going?
<ul><li>Power will shift from seller to buyer </li></ul><ul><li>Pricing will shift from impressions and clicks to engageme...
Current social media landscape SOURCE: Derived from Gartner Research
<ul><li>The most forward-thinking clients are investing heavily today in apps and dollars will continue to shift </li></ul...
<ul><li>Cross-platform, tied to CRM, “socialize” existing sites </li></ul><ul><ul><li>Engaging creative </li></ul></ul><ul...
 
<ul><li>Ad units that are tied to a DB and social graph </li></ul>Ad applications
<ul><li>Users spent 2:35 on average engaging with the last 10 branded apps </li></ul><ul><ul><li>75X greater than time spe...
<ul><li>Branded app-vertising programs can’t be compared to top platform apps </li></ul><ul><ul><li>4 top Facebook app com...
Branded apps are ads, not top apps! VS.
3 biggest challenges: Cut the noise!
3 biggest challenges: Build to scale!
3 biggest challenges: Tie to results!
<ul><li>www.slideshare.net/lazerow </li></ul>Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com
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Buddy Media Social Ad Summit Presentation

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Here are my slides from the Social Ad Summit talk.

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  • excellent presentation at web 2.0 expo, what data is being used from the CRM?Does this make the assumption that the company knows a node on the social graph? IS this a two way connection..
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Transcript of "Buddy Media Social Ad Summit Presentation"

  1. 1. Insert text for Title Here Social Marketing Where are we? Where are we going?
  2. 2. <ul><li>Social media is here. </li></ul><ul><ul><li>37% of adult internet users and 70% of teens use social networking sites monthly </li></ul></ul>SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
  3. 3. <ul><li>Marketers now have unprecedented, cost-effective access to more than 500 million engaged users. </li></ul><ul><ul><li>250 million of them are on Facebook and MySpace! </li></ul></ul>
  4. 4. <ul><li>But less than 1% of digital marketing budgets flow into social!!!! </li></ul>
  5. 5. Today: The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY AD DOLLAR
  6. 6. Today: Too many hunches
  7. 7. <ul><li>The largest platforms are still trying to figure out what to sell </li></ul><ul><ul><li>Social ads? </li></ul></ul><ul><ul><li>Engagement ads? </li></ul></ul><ul><ul><li>News feed? </li></ul></ul><ul><li>Massive channel conflict </li></ul><ul><ul><li>100+ companies selling Facebook alone! </li></ul></ul><ul><li>Ad networks generating $.15 CPMs while others are selling the same inventory for $15 CPMs to uneducated buyers </li></ul><ul><li>No proven results or scale! </li></ul>Today: Mass confusion
  8. 8. <ul><li>Brands are eager to spend, but mixed messages from platforms, ad networks, developers and agencies are making it difficult </li></ul>Today: Nonetheless, dollars are there!
  9. 9. Where are we going? I do know where you go Is where I want to be. Where are you going?
  10. 10. <ul><li>Power will shift from seller to buyer </li></ul><ul><li>Pricing will shift from impressions and clicks to engagement and actions </li></ul><ul><li>Every brand will leverage the social networks, but they will need a consultative approach to help filter through mixed messaging on the market opportunity </li></ul>The future of social brand marketing
  11. 11. Current social media landscape SOURCE: Derived from Gartner Research
  12. 12. <ul><li>The most forward-thinking clients are investing heavily today in apps and dollars will continue to shift </li></ul><ul><li>Apps have the 3 Es: Emotion, engagement and efficiency </li></ul><ul><li>Reach and frequency paradigm is shifting to reach and engagement </li></ul>Let’s order a few apps! The app will replace the banner as the dominant ad format!
  13. 13. <ul><li>Cross-platform, tied to CRM, “socialize” existing sites </li></ul><ul><ul><li>Engaging creative </li></ul></ul><ul><ul><li>Scalable technology </li></ul></ul><ul><ul><li>Media required </li></ul></ul>Social branded applications
  14. 15. <ul><li>Ad units that are tied to a DB and social graph </li></ul>Ad applications
  15. 16. <ul><li>Users spent 2:35 on average engaging with the last 10 branded apps </li></ul><ul><ul><li>75X greater than time spent with banners </li></ul></ul><ul><ul><li>5X more than time spent watching TV ad </li></ul></ul><ul><li>85% of the users returned multiple times to Buddy Media’s app-vertisements </li></ul>App results are promising
  16. 17. <ul><li>Branded app-vertising programs can’t be compared to top platform apps </li></ul><ul><ul><li>4 top Facebook app companies have raised $150M+ combined </li></ul></ul><ul><ul><li>Top apps continuously add content and features </li></ul></ul><ul><ul><li>Top apps are entertainment properties </li></ul></ul><ul><ul><li>Brands cannot expect to create Top Friends! </li></ul></ul>Branded ad apps are ads, not top apps!
  17. 18. Branded apps are ads, not top apps! VS.
  18. 19. 3 biggest challenges: Cut the noise!
  19. 20. 3 biggest challenges: Build to scale!
  20. 21. 3 biggest challenges: Tie to results!
  21. 22. <ul><li>www.slideshare.net/lazerow </li></ul>Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com
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