Buddy Media Social Ad Summit Presentation
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Buddy Media Social Ad Summit Presentation

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Here are my slides from the Social Ad Summit talk.

Here are my slides from the Social Ad Summit talk.

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  • esta super bie no cambies
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  • excellent presentation at web 2.0 expo, what data is being used from the CRM?Does this make the assumption that the company knows a node on the social graph? IS this a two way connection..
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Buddy Media Social Ad Summit Presentation Presentation Transcript

  • 1. Insert text for Title Here Social Marketing Where are we? Where are we going?
  • 2.
    • Social media is here.
      • 37% of adult internet users and 70% of teens use social networking sites monthly
    SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
  • 3.
    • Marketers now have unprecedented, cost-effective access to more than 500 million engaged users.
      • 250 million of them are on Facebook and MySpace!
  • 4.
    • But less than 1% of digital marketing budgets flow into social!!!!
  • 5. Today: The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY AD DOLLAR
  • 6. Today: Too many hunches
  • 7.
    • The largest platforms are still trying to figure out what to sell
      • Social ads?
      • Engagement ads?
      • News feed?
    • Massive channel conflict
      • 100+ companies selling Facebook alone!
    • Ad networks generating $.15 CPMs while others are selling the same inventory for $15 CPMs to uneducated buyers
    • No proven results or scale!
    Today: Mass confusion
  • 8.
    • Brands are eager to spend, but mixed messages from platforms, ad networks, developers and agencies are making it difficult
    Today: Nonetheless, dollars are there!
  • 9. Where are we going? I do know where you go Is where I want to be. Where are you going?
  • 10.
    • Power will shift from seller to buyer
    • Pricing will shift from impressions and clicks to engagement and actions
    • Every brand will leverage the social networks, but they will need a consultative approach to help filter through mixed messaging on the market opportunity
    The future of social brand marketing
  • 11. Current social media landscape SOURCE: Derived from Gartner Research
  • 12.
    • The most forward-thinking clients are investing heavily today in apps and dollars will continue to shift
    • Apps have the 3 Es: Emotion, engagement and efficiency
    • Reach and frequency paradigm is shifting to reach and engagement
    Let’s order a few apps! The app will replace the banner as the dominant ad format!
  • 13.
    • Cross-platform, tied to CRM, “socialize” existing sites
      • Engaging creative
      • Scalable technology
      • Media required
    Social branded applications
  • 14.  
  • 15.
    • Ad units that are tied to a DB and social graph
    Ad applications
  • 16.
    • Users spent 2:35 on average engaging with the last 10 branded apps
      • 75X greater than time spent with banners
      • 5X more than time spent watching TV ad
    • 85% of the users returned multiple times to Buddy Media’s app-vertisements
    App results are promising
  • 17.
    • Branded app-vertising programs can’t be compared to top platform apps
      • 4 top Facebook app companies have raised $150M+ combined
      • Top apps continuously add content and features
      • Top apps are entertainment properties
      • Brands cannot expect to create Top Friends!
    Branded ad apps are ads, not top apps!
  • 18. Branded apps are ads, not top apps! VS.
  • 19. 3 biggest challenges: Cut the noise!
  • 20. 3 biggest challenges: Build to scale!
  • 21. 3 biggest challenges: Tie to results!
  • 22.
    • www.slideshare.net/lazerow
    Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com