Your SlideShare is downloading. ×
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Buddy Media -- Every Brand Needs A Buddy

1,992

Published on

The major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and …

The major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users. Buddy Media helps major brands leverage the social networks by building, promoting and monitoring social applications.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,992
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
67
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2.
    • Mission: To help major brand advertisers leverage social networks
    • Founders: Mike and Kass Lazerow (4th start up)
    • NYC headquarters with 22 employees
    • Launched September 2007
    • Premier investor syndicate ($8.2M raised to date)
      • Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund
      • Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners
    Buddy Media Company Overview
  • 3. Buddy Media’s Premium Client Base Agencies Brands
  • 4.
    • Social media is here
      • 37% of adult internet users and 70% of teens use social networking sites monthly
    • Growth is accelerating
      • In 3 years, 49% of adults and 84% of teens will be on social networks
    • And the revenues are real
      • Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years
      • We’re targeting the $25B spent in online media!
    The Opportunity SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
  • 5.
    • The major social networks have announced plans to open their platforms to developers
    • Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users
    • Pricing for branded online media will shift from impressions and clicks to engagement and custom actions
    • The social media application is the new ad unit
    • The power in the online advertising marketplace has shifted from seller to buyer
    • Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity
    Vision
  • 6. The Buddy Media Brand Advocate Process Technology Process People People Process Technology Evaluate business needs with brands and build custom, compelling solutions which deliver against those needs. Strategize 1 Optimize … because every brand needs a buddy Promote Drive viral actions using custom, targeted media plans. Increase application usage with Buddy Media’s loyalty program, AceBucks. 3 Build Build engaging social solutions that drive interactions between people and brands and deliver social brand loyalty. 2 Monitor Track campaigns using Buddy Media’s BuddyBrain and guarantee the power of social media is fully leveraged. 4
  • 7.
    • Buddy Media’s BuddyBrain guarantees the power of social media is fully leveraged.
    The Buddy Media BuddyBrain BuddyBrain
  • 8. FedEx Launch a Package
  • 9. InStyle Hollywood Hair Makeover
  • 10. BudLight Dude Application
  • 11. Readers Digest Prop a Photo
  • 12. Priceline Ultimate Road Trip Negotiator
  • 13. Contact

×