Mission: To help major brand advertisers leverage social networks Founders: Mike and Kass Lazerow (4th start up) NYC headquarters with 22 employees Launched September 2007 Premier investor syndicate ($8.2M raised to date) Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners Buddy Media Company Overview

Mission: To help major brand advertisers leverage social networks

Founders: Mike and Kass Lazerow (4th start up)

NYC headquarters with 22 employees

Launched September 2007

Premier investor syndicate ($8.2M raised to date)

Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund

Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners

Buddy Media’s Premium Client Base Agencies Brands

Social media is here 37% of adult internet users and 70% of teens use social networking sites monthly Growth is accelerating In 3 years, 49% of adults and 84% of teens will be on social networks And the revenues are real Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years We’re targeting the $25B spent in online media! The Opportunity SOURCE: eMarketer Social Network Marketing Report. Dec. 2007

Social media is here

37% of adult internet users and 70% of teens use social networking sites monthly

Growth is accelerating

In 3 years, 49% of adults and 84% of teens will be on social networks

And the revenues are real

Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years

We’re targeting the $25B spent in online media!

The major social networks have announced plans to open their platforms to developers Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users Pricing for branded online media will shift from impressions and clicks to engagement and custom actions The social media application is the new ad unit The power in the online advertising marketplace has shifted from seller to buyer Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity Vision

The major social networks have announced plans to open their platforms to developers

Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users

Pricing for branded online media will shift from impressions and clicks to engagement and custom actions

The social media application is the new ad unit

The power in the online advertising marketplace has shifted from seller to buyer

Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity

The Buddy Media Brand Advocate Process Technology Process People People Process Technology Evaluate business needs with brands and build custom, compelling solutions which deliver against those needs. Strategize 1 Optimize … because every brand needs a buddy Promote Drive viral actions using custom, targeted media plans. Increase application usage with Buddy Media’s loyalty program, AceBucks. 3 Build Build engaging social solutions that drive interactions between people and brands and deliver social brand loyalty. 2 Monitor Track campaigns using Buddy Media’s BuddyBrain and guarantee the power of social media is fully leveraged. 4

Buddy Media’s BuddyBrain guarantees the power of social media is fully leveraged. The Buddy Media BuddyBrain BuddyBrain

Buddy Media’s BuddyBrain guarantees the power of social media is fully leveraged.

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