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Buddy Media -- Every Brand Needs A Buddy
 

Buddy Media -- Every Brand Needs A Buddy

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The major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and ...

The major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users. Buddy Media helps major brands leverage the social networks by building, promoting and monitoring social applications.

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    Buddy Media -- Every Brand Needs A Buddy Buddy Media -- Every Brand Needs A Buddy Presentation Transcript

    •  
      • Mission: To help major brand advertisers leverage social networks
      • Founders: Mike and Kass Lazerow (4th start up)
      • NYC headquarters with 22 employees
      • Launched September 2007
      • Premier investor syndicate ($8.2M raised to date)
        • Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund
        • Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners
      Buddy Media Company Overview
    • Buddy Media’s Premium Client Base Agencies Brands
      • Social media is here
        • 37% of adult internet users and 70% of teens use social networking sites monthly
      • Growth is accelerating
        • In 3 years, 49% of adults and 84% of teens will be on social networks
      • And the revenues are real
        • Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years
        • We’re targeting the $25B spent in online media!
      The Opportunity SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
      • The major social networks have announced plans to open their platforms to developers
      • Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users
      • Pricing for branded online media will shift from impressions and clicks to engagement and custom actions
      • The social media application is the new ad unit
      • The power in the online advertising marketplace has shifted from seller to buyer
      • Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity
      Vision
    • The Buddy Media Brand Advocate Process Technology Process People People Process Technology Evaluate business needs with brands and build custom, compelling solutions which deliver against those needs. Strategize 1 Optimize … because every brand needs a buddy Promote Drive viral actions using custom, targeted media plans. Increase application usage with Buddy Media’s loyalty program, AceBucks. 3 Build Build engaging social solutions that drive interactions between people and brands and deliver social brand loyalty. 2 Monitor Track campaigns using Buddy Media’s BuddyBrain and guarantee the power of social media is fully leveraged. 4
      • Buddy Media’s BuddyBrain guarantees the power of social media is fully leveraged.
      The Buddy Media BuddyBrain BuddyBrain
    • FedEx Launch a Package
    • InStyle Hollywood Hair Makeover
    • BudLight Dude Application
    • Readers Digest Prop a Photo
    • Priceline Ultimate Road Trip Negotiator
    • Contact