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Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
Buddy Media -- Every Brand Needs A Buddy
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Buddy Media -- Every Brand Needs A Buddy

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The major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and …

The major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users. Buddy Media helps major brands leverage the social networks by building, promoting and monitoring social applications.

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  • 1.  
  • 2. <ul><li>Mission: To help major brand advertisers leverage social networks </li></ul><ul><li>Founders: Mike and Kass Lazerow (4th start up) </li></ul><ul><li>NYC headquarters with 22 employees </li></ul><ul><li>Launched September 2007 </li></ul><ul><li>Premier investor syndicate ($8.2M raised to date) </li></ul><ul><ul><li>Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund </li></ul></ul><ul><ul><li>Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners </li></ul></ul>Buddy Media Company Overview
  • 3. Buddy Media’s Premium Client Base Agencies Brands
  • 4. <ul><li>Social media is here </li></ul><ul><ul><li>37% of adult internet users and 70% of teens use social networking sites monthly </li></ul></ul><ul><li>Growth is accelerating </li></ul><ul><ul><li>In 3 years, 49% of adults and 84% of teens will be on social networks </li></ul></ul><ul><li>And the revenues are real </li></ul><ul><ul><li>Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years </li></ul></ul><ul><ul><li>We’re targeting the $25B spent in online media! </li></ul></ul>The Opportunity SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
  • 5. <ul><li>The major social networks have announced plans to open their platforms to developers </li></ul><ul><li>Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users </li></ul><ul><li>Pricing for branded online media will shift from impressions and clicks to engagement and custom actions </li></ul><ul><li>The social media application is the new ad unit </li></ul><ul><li>The power in the online advertising marketplace has shifted from seller to buyer </li></ul><ul><li>Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity </li></ul>Vision
  • 6. The Buddy Media Brand Advocate Process Technology Process People People Process Technology Evaluate business needs with brands and build custom, compelling solutions which deliver against those needs. Strategize 1 Optimize … because every brand needs a buddy Promote Drive viral actions using custom, targeted media plans. Increase application usage with Buddy Media’s loyalty program, AceBucks. 3 Build Build engaging social solutions that drive interactions between people and brands and deliver social brand loyalty. 2 Monitor Track campaigns using Buddy Media’s BuddyBrain and guarantee the power of social media is fully leveraged. 4
  • 7. <ul><li>Buddy Media’s BuddyBrain guarantees the power of social media is fully leveraged. </li></ul>The Buddy Media BuddyBrain BuddyBrain
  • 8. FedEx Launch a Package
  • 9. InStyle Hollywood Hair Makeover
  • 10. BudLight Dude Application
  • 11. Readers Digest Prop a Photo
  • 12. Priceline Ultimate Road Trip Negotiator
  • 13. Contact

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