• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Buddy Media Capabilities Overview
 

Buddy Media Capabilities Overview

on

  • 5,019 views

This presentation provides a corporate overview of Buddy Media as well as the company's capabilities.

This presentation provides a corporate overview of Buddy Media as well as the company's capabilities.

Statistics

Views

Total Views
5,019
Views on SlideShare
4,990
Embed Views
29

Actions

Likes
1
Downloads
109
Comments
0

2 Embeds 29

http://www.linkedin.com 15
http://www.slideshare.net 14

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Buddy Media Capabilities Overview Buddy Media Capabilities Overview Presentation Transcript

    • Buddy Media, Inc. The future of advertising in a social world.
      • Mission: To help major brand advertisers leverage social networks
      • Founders: Mike and Kass Lazerow (4th start up)
      • NYC headquarters with 22 employees
      • Launched September 2007
      • Premier investor syndicate ($8.2M raised to date)
        • Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund
        • Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners
      Buddy Media Company Overview
    • Buddy Media’s Premium Client Base
      • Social media is here
        • 37% of adult internet users and 70% of teens use social networking sites monthly
      • Growth is accelerating
        • In 3 years, 49% of adults and 84% of teens will be on social networks
      • And the revenues are real
        • Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years
        • We’re targeting the $25B spent in online media!
      The Opportunity SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
      • The major social networks have announced plans to open their platforms to developers
      • Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users
      • Pricing for branded online media will shift from impressions and clicks to engagement and custom actions
      • The social media application is the new ad unit
      • The power in the online advertising marketplace has shifted from seller to buyer
      • Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity
      Vision
      • Buddy Media helps brands build and promote engaging social applications
        • Strategy: Buddy Media’s helps companies answer the question “What should I build?”
        • Development & Management Platform: Buddy Media’s development platform lets brands launch, manage, analyze and track campaigns
        • Promotion: The Buddy Media Advertising Network ensures that brands break through application clutter efficiently with its optimization and targeting engine
        • Loyalty: Buddy Media’s AceBucks loyalty program helps companies activate and engage consumers by incentivizing them to click, install, answer, buy and more with a high perceived-value virtual point system
      Strategy
    • Buddy Media Process
    • Buddy Media Dashboard
      • Buddy Media serves as the brand’s advocate in the social media space
        • Custom application development
        • Targeted online advertising to drive engagement
        • Emphasis on engagement
      • Proven results with major global brands
      Full-Service, Brand-Centric Approach
    • FedEx Launch a Package
    • InStyle Hollywood Hair Makeover
    • Bud Light Dude Application
    • Readers Digest Prop a Photo
    • Priceline Ultimate Road Trip
    • Contact Michael Lazerow [email_address] CEO P: 646.786.1444 | M: 646.436.2222 | Jeff Ragovin [email_address] Vice President, Sales and Business Development P: 646.786.1414 | M: 917-523-6266 |