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Buddy Media Capabilities Overview

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This presentation provides a corporate overview of Buddy Media as well as the company's capabilities.

This presentation provides a corporate overview of Buddy Media as well as the company's capabilities.

Published in: Business, Technology

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  • 1. Buddy Media, Inc. The future of advertising in a social world.
  • 2.
    • Mission: To help major brand advertisers leverage social networks
    • Founders: Mike and Kass Lazerow (4th start up)
    • NYC headquarters with 22 employees
    • Launched September 2007
    • Premier investor syndicate ($8.2M raised to date)
      • Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund
      • Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners
    Buddy Media Company Overview
  • 3. Buddy Media’s Premium Client Base
  • 4.
    • Social media is here
      • 37% of adult internet users and 70% of teens use social networking sites monthly
    • Growth is accelerating
      • In 3 years, 49% of adults and 84% of teens will be on social networks
    • And the revenues are real
      • Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years
      • We’re targeting the $25B spent in online media!
    The Opportunity SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
  • 5.
    • The major social networks have announced plans to open their platforms to developers
    • Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users
    • Pricing for branded online media will shift from impressions and clicks to engagement and custom actions
    • The social media application is the new ad unit
    • The power in the online advertising marketplace has shifted from seller to buyer
    • Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity
    Vision
  • 6.
    • Buddy Media helps brands build and promote engaging social applications
      • Strategy: Buddy Media’s helps companies answer the question “What should I build?”
      • Development & Management Platform: Buddy Media’s development platform lets brands launch, manage, analyze and track campaigns
      • Promotion: The Buddy Media Advertising Network ensures that brands break through application clutter efficiently with its optimization and targeting engine
      • Loyalty: Buddy Media’s AceBucks loyalty program helps companies activate and engage consumers by incentivizing them to click, install, answer, buy and more with a high perceived-value virtual point system
    Strategy
  • 7. Buddy Media Process
  • 8. Buddy Media Dashboard
  • 9.
    • Buddy Media serves as the brand’s advocate in the social media space
      • Custom application development
      • Targeted online advertising to drive engagement
      • Emphasis on engagement
    • Proven results with major global brands
    Full-Service, Brand-Centric Approach
  • 10. FedEx Launch a Package
  • 11. InStyle Hollywood Hair Makeover
  • 12. Bud Light Dude Application
  • 13. Readers Digest Prop a Photo
  • 14. Priceline Ultimate Road Trip
  • 15. Contact Michael Lazerow [email_address] CEO P: 646.786.1444 | M: 646.436.2222 | Jeff Ragovin [email_address] Vice President, Sales and Business Development P: 646.786.1414 | M: 917-523-6266 |