Buddy Media, Inc. The future of advertising in a social world.

Mission: To help major brand advertisers leverage social networks Founders: Mike and Kass Lazerow (4th start up) NYC headquarters with 22 employees Launched September 2007 Premier investor syndicate ($8.2M raised to date) Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners Buddy Media Company Overview

Mission: To help major brand advertisers leverage social networks

Founders: Mike and Kass Lazerow (4th start up)

NYC headquarters with 22 employees

Launched September 2007

Premier investor syndicate ($8.2M raised to date)

Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund

Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners

Buddy Media’s Premium Client Base

Social media is here 37% of adult internet users and 70% of teens use social networking sites monthly Growth is accelerating In 3 years, 49% of adults and 84% of teens will be on social networks And the revenues are real Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years We’re targeting the $25B spent in online media! The Opportunity SOURCE: eMarketer Social Network Marketing Report. Dec. 2007

Social media is here

37% of adult internet users and 70% of teens use social networking sites monthly

Growth is accelerating

In 3 years, 49% of adults and 84% of teens will be on social networks

And the revenues are real

Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years

We’re targeting the $25B spent in online media!

The major social networks have announced plans to open their platforms to developers Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users Pricing for branded online media will shift from impressions and clicks to engagement and custom actions The social media application is the new ad unit The power in the online advertising marketplace has shifted from seller to buyer Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity Vision

The major social networks have announced plans to open their platforms to developers

Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users

Pricing for branded online media will shift from impressions and clicks to engagement and custom actions

The social media application is the new ad unit

The power in the online advertising marketplace has shifted from seller to buyer

Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity

Buddy Media helps brands build and promote engaging social applications Strategy: Buddy Media’s helps companies answer the question “What should I build?” Development & Management Platform: Buddy Media’s development platform lets brands launch, manage, analyze and track campaigns Promotion: The Buddy Media Advertising Network ensures that brands break through application clutter efficiently with its optimization and targeting engine Loyalty: Buddy Media’s AceBucks loyalty program helps companies activate and engage consumers by incentivizing them to click, install, answer, buy and more with a high perceived-value virtual point system Strategy

Buddy Media helps brands build and promote engaging social applications

Strategy: Buddy Media’s helps companies answer the question “What should I build?”

Development & Management Platform: Buddy Media’s development platform lets brands launch, manage, analyze and track campaigns

Promotion: The Buddy Media Advertising Network ensures that brands break through application clutter efficiently with its optimization and targeting engine

Loyalty: Buddy Media’s AceBucks loyalty program helps companies activate and engage consumers by incentivizing them to click, install, answer, buy and more with a high perceived-value virtual point system

Buddy Media Process

Buddy Media Dashboard

Buddy Media serves as the brand’s advocate in the social media space Custom application development Targeted online advertising to drive engagement Emphasis on engagement Proven results with major global brands Full-Service, Brand-Centric Approach

Buddy Media serves as the brand’s advocate in the social media space

Custom application development

Targeted online advertising to drive engagement

Emphasis on engagement

Proven results with major global brands

FedEx Launch a Package

InStyle Hollywood Hair Makeover

Bud Light Dude Application

Readers Digest Prop a Photo

Priceline Ultimate Road Trip

Contact Michael Lazerow [email_address] CEO P: 646.786.1444 | M: 646.436.2222 | Jeff Ragovin [email_address] Vice President, Sales and Business Development P: 646.786.1414 | M: 917-523-6266 |