The right target audiencefor your business goals online                                 1
Investor.BG AD is one of the leaders and the fastest growing*companies on the Bulgarian internet market   1 700 000 unique...
The most competent source of                                                                                 financial inf...
The most read Bulgarian news site,                                                                  “seen” million times p...
Active and modern young woman,                                                   curious and intelligent, in harmony with ...
Sport fans, fan-clubs and more                                                                         from the major news...
Search results, sorted by people,                                                            organized in over 2350 specia...
The most popular site for new automobiles                                                          and the most interestin...
Guide and counsel before,                                                                             during, and after ea...
The music category                                                                                       of dnes.bg       ...
Place where young people                                                                          share emotions and get t...
Dating site with possibility to target the advertising                                                                    ...
The most visited blogging platform in Bulgaria                                                                 with active...
Fast uploading, sharing and organizing                                                                             of your...
Job advertisements,                                                                           courses and other trainings ...
Health portal with competent                                                    and available information from leading phy...
The site with the highest quality                                                                                      lis...
E-magazine for the contemporary                                                                          woman, wife and m...
Children’s portal for kids with their parents                               Kids              Education          LearningG...
Upcoming SlideShare
Loading in...5
×

Presentation of Investor portfolio

201

Published on

Mentions most key projects of IBG and their audience profile.
The first version of the corporate portfolio presentation after we added Imoti.Net and Az-Jenata / Az-Deteto to the portfolio.

Published in: Business, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
201
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Presentation of Investor portfolio

  1. 1. The right target audiencefor your business goals online 1
  2. 2. Investor.BG AD is one of the leaders and the fastest growing*companies on the Bulgarian internet market 1 700 000 unique users have visited the sites of Investor.BG ADin June 2011** Every second internet user in Bulgaria visits at least once in amonth one or more of the sites of the company The portfolio of the company contains more than 20 web sites After 11 years of experience in Bulgaria, the company has builtlong-term relationships with clients and partners. *CEE, FAST 50, Deloitte, 5th place in CEE, 1633% revenue growth for the period 2005-2009 **The numeric data in this presentation is based on Gemius research data for June 2011 2
  3. 3. The most competent source of financial informationAnalysis Business and financial news STOCK EXCHANGE Companies Communications Style Forex Indices in real time Influential Quotes Properties Reliable Most visited Financial forum CLUB INVESTOR Monthly page views– 4 194 886 Monthly real users– 151 434 Audience - men: 57% women: 43% Impressions - men: 81% women: 19% 25-34 age 45-54 age 27% 55+ age 18% 35-44 age 10%15-24 age 26% 19% 3
  4. 4. The most read Bulgarian news site, “seen” million times per month News Audience Understandable Most read TV guide The weather Copyright video content Art Business Hadron Collider Fun Attractive WITH NO PRESERVATIVES Music Politics GUIDE Monthly page views– 24 131 724 Monthly real users– 551 679 Audience - men: 52% women: 48% Impressions - men: 58% women: 42% 25-34 age 45-54 age 26% 55+ age 15% 35-44 age 7%15-24 age 23% 28% 4
  5. 5. Active and modern young woman, curious and intelligent, in harmony with herself Women Curious SEDUCTIVE beautiful Relax YOUNG Modern Lifestyle Communication Healthy Interior design INTELIGENT Sex live Stars Art Monthly page views– 4 994 841 Monthly real users– 240 504 Audience - men: 38% women: 62% Impressions - men: 23% women: 77% 25-34 age 45-54 age 26% 55+ age 14% 35-44 age 6%15-24 age 21% 33% 5
  6. 6. Sport fans, fan-clubs and more from the major news in sport Football Transfers CHAMPION LEAGUE Fan clubs Europa League Statistics Calendar TENIS Volleyball Olympic games Tournaments Formula 1 Goals Forum Monthly page views– 6 726 459 Monthly real users– 130 590 Audience - men: 69% women: 31% Impressions - men: 79% women: 21% 25-34 age 45-54 age 26% 55+ age 12% 35-44 age 5%15-24 age 20% 37% 6
  7. 7. Search results, sorted by people, organized in over 2350 specialized topics Catalogue Links to other sites Different topics Organized External editors High CTR “Thin offers” 22 categories VIP LINKS The weather TV Guide SEO Monthly page views– 5 629 398 Monthly real users– 659 732 Audience - men: 48% women: 52% Impressions - men: 52% women: 48% 25-34 age 45-54 age 26% 55+ age 15% 35-44 age 7%15-24 age 24% 28% 7
  8. 8. The most popular site for new automobiles and the most interesting news about them Test-Drive Video CARS Design Technology Industry Forum Comparison Men Comments Presentation Interviews Auto maniacs Passion Monthly page views– 1 511 397 Monthly real users– 102 231 Audience - men: 69% women: 31% Impressions - men: 88% women: 12% 25-34 age 45-54 age 31% 55+ age 11% 35-44 age 4%15-24 age 20% 34% 8
  9. 9. Guide and counsel before, during, and after each trip The biggest Tourism Hotels Planning JOURNEY Destinations Dynamic Exotic Women RESERVATIONS Cosmopolite Last Minute SEASONS Monthly page views– 1 012 623 Monthly real users– 139 805 Audience - men: 41% women: 59% Impressions - men: 37% women: 63% 25-34 age 45-54 age 24% 55+ age 17% 35-44 age 8%15-24 age 26% 26% 9
  10. 10. The music category of dnes.bg New Music CONCERTS Bulgarian performers Innovative Music events Alternative Deep Zone Project VIDEO Chambao CORN Placebo AC/DC Monthly page views– 337 306 Monthly real users– 73 504 Audience - men: 49% women: 51% Impressions - men: 50% women: 50% 25-34 age 45-54 age 26% 55+ age 9% 35-44 age 3%15-24 age 17% 45% 10
  11. 11. Place where young people share emotions and get tips Trust No “taboo” topics Cool Tips TEEN News Forum RESPONSIBILE Psychologist Reading Education “Am I pregnant?” Hidden Audience Party calendar Safe internet Monthly page views– 5 833 651 Monthly real users– 403 166 Audience - men: 45% women: 55% Impressions - men: 47% women: 53% 25-34 age 45-54 age 20% 55+ age 9% 35-44 age 3%15-24 age 18% 49% 11
  12. 12. Dating site with possibility to target the advertising by gender, age and location Acquaintances Friends Dating MESSAGES Notifications Spontaneity Fun Young Targeting Gifts VIP Charts Games Chat Monthly page views– 135 981 179 Monthly real users– 203 846 Audience - men: 57% women: 43% Impressions - men: 68% women: 32% 25-34 age 45-54 age 23% 55+ age 9% 35-44 age 2%15-24 age 16% 48% 12
  13. 13. The most visited blogging platform in Bulgaria with active and influential audience Independent information INFLUENTIAL 60000 bloggers Sincerity 20000 AUTHORS MONTHLY Blog wave Opinion leaders Personal Actuality Poetry Reaction BIGGEST Music Sport Monthly page views– 5 288 666 Monthly real users– 512 192 Audience - men: 48% women: 52% Impressions - men: 47% women: 53% 25-34 age 45-54 age 24% 55+ age 16% 35-44 age 7%15-24 age 22% 31% 13
  14. 14. Fast uploading, sharing and organizing of your photos by category Photos SHARE High resolution CATEGORIESCompetitions Favorite authors Fast Seasonality 200 000 registered 170 000 000 photos Nature Wedding Babies Stars Monthly page views– 16 733 394 Monthly real users– 342 638 Audience - men: 52% women: 48% Impressions - men: 53% women: 47% 25-34 age 45-54 age 29% 55+ age 12% 35-44 age 4%15-24 age 21% 35% 14
  15. 15. Job advertisements, courses and other trainings JOB Advertisement in other sites VIP adverts Fast Newsletter – employers Newsletter – job-seekers Effective Courses TRAINING Online organizer HR agencies Monthly page views– 1 408 907 Monthly real users– 59 165 Audience - men: 50% women: 50% Impressions - men: 54% women: 46% 25-34 age 45-54 age 28% 55+ age 16% 35-44 age 5%15-24 age 27% 24% 15
  16. 16. Health portal with competent and available information from leading physicians Medical Physicians Quality Bio Control Symptoms Advice PREVENTION Contextual Lifestyle HealthyMedical cosmetics Forum Homeopathy Herbs Pregnancy Eco Monthly page views– 1 916 684 Monthly real users– 263 167 Audience - men: 40% women: 60% Impressions - men: 43% women: 57% 25-34 age 45-54 age 24% 55+ age 18% 35-44 age 8%15-24 age 25% 25% 16
  17. 17. The site with the highest quality listings Real Estates Real Estates Agencies Offers Rent Construction News Prices New buildings NEW CONSTRUCTION SALE Advertisement Analysis TRENDS Monthly page views– 2 700 000 Monthly real users– 80 625 Audience - men: 51% women: 49% Impressions - men: 49% women: 51% 25-34 age 45-54 age 00% 55+ age 00% 35-44 age 00%15-24 age 00% 00% 17
  18. 18. E-magazine for the contemporary woman, wife and mother Women CHILDREN Recipes Education FamilyCosmetics Fashion Intimate Health and beauty Flowers For Home Women’s blogosphere Pregnancy Care Monthly page views– 993 672 Monthly real users– 181 469 Audience - men: 34% women: 66% Impressions - men: 25% women: 75% 25-34 age 45-54 age 25% 55+ age 15% 35-44 age 7%15-24 age 25% 28% 18
  19. 19. Children’s portal for kids with their parents Kids Education LearningGames Fun Hobbies Fairy tales Lexicon Riddles Drawings Songs Poetry 25% PARENTS 75% CHILDREN Monthly page views– 290 667 Monthly real users– 33 938 Audience - men: 42% women: 58% Impressions - men: 24% women: 66% 25-34 age 45-54 age 22% 55+ age 9% 35-44 age 9%15-24 age 32% 28% 19
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×