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What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
What to do for your Business Online
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What to do for your Business Online

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  • 1. WHAT TO DO FOR YOURBUSINESS ONLINE?Blogging, Social Media, Directories and more…
  • 2. STATS TO CONSIDER In 2009…  The total # of U.S. online searches from the year before grew 31%  83% of local search users contacted the businesses they found through phone calls or in-person visits  50% of online local business searchers made purchases *Study by TMP Directional Marketing
  • 3. “BUT HOW MANY PEOPLEARE REALLY SEARCHING ONLINE?”
  • 4. LOCAL SEARCHES IN VANCOUVER WAKeywords Searches/month Catering Vancouver WA  720 Auto Repair Vancouver WA  1,600 Tires Vancouver WA  1,300 Interior Design Vancouver WA  110 Accountants Vancouver WA  390 Landscaping Vancouver WA  1,000 Painters Vancouver WA  720 Furniture Vancouver WA  2,900 Flooring Vancouver WA  720 * Provided by Google Adwords Keyword Tool
  • 5. SO HOW DO I BUILD ASTRONG ONLINE PRESENCE?
  • 6. 1. Blogging2. Social Media3. Directories
  • 7. BLOGGING DO’S & DON’TSDo’s Don’ts Blog as often as  Blog less than possible once/week Use pictures  Use pictures you just Use keywords that find on the Internet you want to rank for  Use keywords throughout your text unnaturally Search online for  Copy text from any inspiration for blogs other sources
  • 8. SOCIAL MEDIA TIPS Post links to weekly blogs on FB and Twitter  http://www.facebook.com/twitter/ Give away prizes to get more likes and comments Pose a question to fans Create a “this vs that” graphic within your niche Create a caption competition
  • 9. IMPORTANT DIRECTORY LISTINGS GetListed.org  Google  Bing  Expressupdate  Neustar Localeze  Yelp  Foursquare  Yahoo!  Superpages.com  Yp.com  Citysearch  Hotfrog  Best of the Web  Nokia Local.com
  • 10. MORE OPTIONS Articles Press Releases Honest link exchanges On-site forums Off-site forum interactions Google+ Google Authorship Title/Description/Keyword Tags Headings Inner-page linking More…………………………………………………
  • 11. IN CONCLUSION…Remember to:•Blog•Use Social Media•Get Listed in Directories

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