so before getting into my presentation on SAP’s foray into Consumer Engagement, Paul and I thought it might be beneficial, for even the most advanced digital marketers here, to review the basics of Community Development.
This is why Community and personalized marketing continue to be relevant.
Phsycologist Abraham Maslow identified the basic human needs in five major categories.
Questions and discussion…
Forming successful communities
Communities for Marketers
November 15th, 2013