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Layar Webinar, 5th June 2014
GEORGIA DIACONESCU
Interactive Print Consultant
MAXIMILIAN BIEDERMANN
Sales & Marketing Associate
TODAY’S SETUP
● 45 minute presentation
● Questions via GoToWebinar “question box”
● Get this deck, the recording of this w...
AGENDA
● Introduction & about Layar
● Layar & Advertising
● AR in Advertising: Ingredients
● Examples
● Layar Creative Stu...
About Augmented Reality
1992 - Tom Caudell and David Mizell coin the term
“Augmented Reality”
1968
Ivan Sutherland
1984
The Terminator heads-up di...
LAYAR
2009
With the advent of
smartphones with a camera
and a digital compass,
LAYAR realized the potential
to deliver Aug...
Today, Augmented Reality rides the wave of smartphone growth.
HOW IT WORKS
It starts with an attention grabbing
front page or image
with a call-to-action to scan
HOW IT WORKS
Hold the device
over the page
with the Layar
app and tap to scan
HOW IT WORKS
The image is then analyzed
and its fingerprint is looked
up in the “cloud” database
HOW IT WORKS
This is AUGMENTED REALITY
After a match, digital media is
downloaded and placed
on top of the image
● Based on the Image Recognition technology
● Augmented Reality for Content & Interactivity
● No special printing technolo...
THE FUTURE OF ONLINE IS OFFLINE
AR is a 1 billion market opportunity (Juniper Research)
Research highlights what users do ...
About
LAYAR WORLDWIDE
Founded in 2009
Backed by Intel Capital, Prime, Sunstone
30 people in Amsterdam, New York & Toronto
ABOUT LAYAR
in Advertising
STARTS with INTERACTIVE PRINT
Layar marries print to digital
New content
experiences
Take away
limits of print
Higher
engagement
New
possibilities
for a...
WHY use LAYAR?
Amaze
Engage
Strengthen
Measure
Morale boost, Image upgrade
Shaken,
Stirred and
Augmented
MIX & MATCH YOUR COCKTAIL
SPIRIT =Extra Content
Interactive Print is the spirit of AR.
Gives you the opportunity to add
EXTRA CONTENT to print.
SHAKER = Customer Engagement
After adding extra ingredients,
it’s time to SHAKE UP the traditional
ad experience and
ENGAG...
GLASS =Presentation
Presentation is half the work.
Augmented Reality is a visual treat!
Consumers are 135% more likely to
...
MEASURE = Statistics
ICE = Mobile Shopping
A successful ad campaign means
increased revenue.
You now have the opportunity to create a
new point...
LEMON & LIME = Social Media
Garnish your campaign with
social media extras.
Add personality and character to the
experienc...
The Secret Ingredient For
Branded Content
Examples
The Secret Ingredient For
Branded Content
What you see in print What you see with Layar
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print
Product Walkthrough
THE LAYAR APP
Free - iOS and Android
Works on smartphones & tablets
Shows 2D &3D
Geo based & Interactive Print
Reads QR-Co...
2 ways to get Interactive Print
Layar
Creator
Layar
Creative
Studio
Do it yourself Full Service agency
No Hassle, Ready For All
From Concept to Execution
Layar.com/studio
DIY: THE LAYAR CREATOR
Drag & drop
content creation
Enhance a page
in less than
1 minute
DRAG & DROP BUTTONS
Basic Media Social
Advanced
STATISTICS
PRICING
WHAT KIND OF CONTENT?
ACTIVATION
Usage is directly tied to visual activation.
No call to action? No usage!
LAYAR HELP CENTER
LARGEST
10 million downloads in the US, 38 million worldwide
75,000 marketeers & publishers on the Layar Creator
EASIEST
M...
QUESTIONS & ANSWERS
Get this deck, the recording of today’s show,
industry overview tomorrow at www.layar.
com/advertising
GET THIS DECK & MORE
THANK YOU!
MAXIMILIAN BIEDERMANN
Sales & Marketing Associate
GEORGIA DIACONESCU
Interactive Print Consultant
What Can Layar Do for Your Business ? - Advertisers
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What Can Layar Do for Your Business ? - Advertisers

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Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.

With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!

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Transcript of "What Can Layar Do for Your Business ? - Advertisers"

  1. 1. Layar Webinar, 5th June 2014
  2. 2. GEORGIA DIACONESCU Interactive Print Consultant MAXIMILIAN BIEDERMANN Sales & Marketing Associate
  3. 3. TODAY’S SETUP ● 45 minute presentation ● Questions via GoToWebinar “question box” ● Get this deck, the recording of this webinar and an industry overview, tomorrow at www.layar.com/advertising ● Part of the Layar in Business Webinar Series
  4. 4. AGENDA ● Introduction & about Layar ● Layar & Advertising ● AR in Advertising: Ingredients ● Examples ● Layar Creative Studio ● Product Walkthrough ● Questions and Answers
  5. 5. About Augmented Reality
  6. 6. 1992 - Tom Caudell and David Mizell coin the term “Augmented Reality” 1968 Ivan Sutherland 1984 The Terminator heads-up display
  7. 7. LAYAR 2009 With the advent of smartphones with a camera and a digital compass, LAYAR realized the potential to deliver Augmented Reality to anyone owning such a device.
  8. 8. Today, Augmented Reality rides the wave of smartphone growth.
  9. 9. HOW IT WORKS It starts with an attention grabbing front page or image with a call-to-action to scan
  10. 10. HOW IT WORKS Hold the device over the page with the Layar app and tap to scan
  11. 11. HOW IT WORKS The image is then analyzed and its fingerprint is looked up in the “cloud” database
  12. 12. HOW IT WORKS This is AUGMENTED REALITY After a match, digital media is downloaded and placed on top of the image
  13. 13. ● Based on the Image Recognition technology ● Augmented Reality for Content & Interactivity ● No special printing technology ● No special codes BETTER THAN QR-CODES No ugly visuals Rich media - video, 3D, etc. Update content after publishing ‘Wow’ effect
  14. 14. THE FUTURE OF ONLINE IS OFFLINE AR is a 1 billion market opportunity (Juniper Research) Research highlights what users do on their phones today WHERE they are/go (location) What they LIKE (social), What they DO (big data & the cloud), What they SEE (IR & AR) and SCAN (BLE, beacons) DIGITAL WORLD is seeping into REALITY and the future of Online is Offline (Layar for Google Glass) Image Recognition & Augmented Reality BIG DATA
  15. 15. About
  16. 16. LAYAR WORLDWIDE
  17. 17. Founded in 2009 Backed by Intel Capital, Prime, Sunstone 30 people in Amsterdam, New York & Toronto ABOUT LAYAR
  18. 18. in Advertising
  19. 19. STARTS with INTERACTIVE PRINT
  20. 20. Layar marries print to digital New content experiences Take away limits of print Higher engagement New possibilities for advertisers Redefine marketing Bridge the gap Unlock new emotions cross platform experiences
  21. 21. WHY use LAYAR? Amaze Engage Strengthen Measure Morale boost, Image upgrade
  22. 22. Shaken, Stirred and Augmented
  23. 23. MIX & MATCH YOUR COCKTAIL
  24. 24. SPIRIT =Extra Content Interactive Print is the spirit of AR. Gives you the opportunity to add EXTRA CONTENT to print.
  25. 25. SHAKER = Customer Engagement After adding extra ingredients, it’s time to SHAKE UP the traditional ad experience and ENGAGE YOUR CUSTOMERS.
  26. 26. GLASS =Presentation Presentation is half the work. Augmented Reality is a visual treat! Consumers are 135% more likely to purchase if they experience it in AR, rather than simply see an image.
  27. 27. MEASURE = Statistics
  28. 28. ICE = Mobile Shopping A successful ad campaign means increased revenue. You now have the opportunity to create a new point-of-sale. Customers can buy items directly in Augmented Reality.
  29. 29. LEMON & LIME = Social Media Garnish your campaign with social media extras. Add personality and character to the experience. Engage with customers at a deeper level & find out their opinion.
  30. 30. The Secret Ingredient For Branded Content
  31. 31. Examples
  32. 32. The Secret Ingredient For Branded Content What you see in print What you see with Layar
  33. 33. The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  34. 34. The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  35. 35. The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  36. 36. The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  37. 37. The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  38. 38. The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  39. 39. The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  40. 40. The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  41. 41. Product Walkthrough
  42. 42. THE LAYAR APP Free - iOS and Android Works on smartphones & tablets Shows 2D &3D Geo based & Interactive Print Reads QR-Codes Extend Content with Pop-out and save SDK
  43. 43. 2 ways to get Interactive Print Layar Creator Layar Creative Studio Do it yourself Full Service agency
  44. 44. No Hassle, Ready For All
  45. 45. From Concept to Execution Layar.com/studio
  46. 46. DIY: THE LAYAR CREATOR Drag & drop content creation Enhance a page in less than 1 minute
  47. 47. DRAG & DROP BUTTONS Basic Media Social Advanced
  48. 48. STATISTICS
  49. 49. PRICING
  50. 50. WHAT KIND OF CONTENT?
  51. 51. ACTIVATION Usage is directly tied to visual activation. No call to action? No usage!
  52. 52. LAYAR HELP CENTER
  53. 53. LARGEST 10 million downloads in the US, 38 million worldwide 75,000 marketeers & publishers on the Layar Creator EASIEST Make a page interactive under a minute FIXED PRICE* $60 per image no matter size of print run or usage
  54. 54. QUESTIONS & ANSWERS
  55. 55. Get this deck, the recording of today’s show, industry overview tomorrow at www.layar. com/advertising GET THIS DECK & MORE
  56. 56. THANK YOU! MAXIMILIAN BIEDERMANN Sales & Marketing Associate GEORGIA DIACONESCU Interactive Print Consultant
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