What Can Layar Do for Your Business ? - Advertisers
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What Can Layar Do for Your Business ? - Advertisers

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Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out. ...

Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.

With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!

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What Can Layar Do for Your Business ? - Advertisers What Can Layar Do for Your Business ? - Advertisers Presentation Transcript

  • Layar Webinar, 5th June 2014
  • GEORGIA DIACONESCU Interactive Print Consultant MAXIMILIAN BIEDERMANN Sales & Marketing Associate
  • TODAY’S SETUP ● 45 minute presentation ● Questions via GoToWebinar “question box” ● Get this deck, the recording of this webinar and an industry overview, tomorrow at www.layar.com/advertising ● Part of the Layar in Business Webinar Series
  • AGENDA ● Introduction & about Layar ● Layar & Advertising ● AR in Advertising: Ingredients ● Examples ● Layar Creative Studio ● Product Walkthrough ● Questions and Answers
  • About Augmented Reality
  • 1992 - Tom Caudell and David Mizell coin the term “Augmented Reality” 1968 Ivan Sutherland 1984 The Terminator heads-up display
  • LAYAR 2009 With the advent of smartphones with a camera and a digital compass, LAYAR realized the potential to deliver Augmented Reality to anyone owning such a device.
  • Today, Augmented Reality rides the wave of smartphone growth.
  • HOW IT WORKS It starts with an attention grabbing front page or image with a call-to-action to scan
  • HOW IT WORKS Hold the device over the page with the Layar app and tap to scan
  • HOW IT WORKS The image is then analyzed and its fingerprint is looked up in the “cloud” database
  • HOW IT WORKS This is AUGMENTED REALITY After a match, digital media is downloaded and placed on top of the image
  • ● Based on the Image Recognition technology ● Augmented Reality for Content & Interactivity ● No special printing technology ● No special codes BETTER THAN QR-CODES No ugly visuals Rich media - video, 3D, etc. Update content after publishing ‘Wow’ effect
  • THE FUTURE OF ONLINE IS OFFLINE AR is a 1 billion market opportunity (Juniper Research) Research highlights what users do on their phones today WHERE they are/go (location) What they LIKE (social), What they DO (big data & the cloud), What they SEE (IR & AR) and SCAN (BLE, beacons) DIGITAL WORLD is seeping into REALITY and the future of Online is Offline (Layar for Google Glass) Image Recognition & Augmented Reality BIG DATA
  • About
  • LAYAR WORLDWIDE
  • Founded in 2009 Backed by Intel Capital, Prime, Sunstone 30 people in Amsterdam, New York & Toronto ABOUT LAYAR
  • in Advertising
  • STARTS with INTERACTIVE PRINT
  • Layar marries print to digital New content experiences Take away limits of print Higher engagement New possibilities for advertisers Redefine marketing Bridge the gap Unlock new emotions cross platform experiences
  • WHY use LAYAR? Amaze Engage Strengthen Measure Morale boost, Image upgrade
  • Shaken, Stirred and Augmented
  • MIX & MATCH YOUR COCKTAIL
  • SPIRIT =Extra Content Interactive Print is the spirit of AR. Gives you the opportunity to add EXTRA CONTENT to print.
  • SHAKER = Customer Engagement After adding extra ingredients, it’s time to SHAKE UP the traditional ad experience and ENGAGE YOUR CUSTOMERS.
  • GLASS =Presentation Presentation is half the work. Augmented Reality is a visual treat! Consumers are 135% more likely to purchase if they experience it in AR, rather than simply see an image.
  • MEASURE = Statistics
  • ICE = Mobile Shopping A successful ad campaign means increased revenue. You now have the opportunity to create a new point-of-sale. Customers can buy items directly in Augmented Reality.
  • LEMON & LIME = Social Media Garnish your campaign with social media extras. Add personality and character to the experience. Engage with customers at a deeper level & find out their opinion.
  • The Secret Ingredient For Branded Content
  • Examples
  • The Secret Ingredient For Branded Content What you see in print What you see with Layar
  • The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  • The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  • The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  • The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  • The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  • The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  • The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  • The Secret Ingredient For Branded Content What you see with LayarWhat you see in print
  • Product Walkthrough
  • THE LAYAR APP Free - iOS and Android Works on smartphones & tablets Shows 2D &3D Geo based & Interactive Print Reads QR-Codes Extend Content with Pop-out and save SDK
  • 2 ways to get Interactive Print Layar Creator Layar Creative Studio Do it yourself Full Service agency
  • No Hassle, Ready For All
  • From Concept to Execution Layar.com/studio
  • DIY: THE LAYAR CREATOR Drag & drop content creation Enhance a page in less than 1 minute
  • DRAG & DROP BUTTONS Basic Media Social Advanced
  • STATISTICS
  • PRICING
  • WHAT KIND OF CONTENT?
  • ACTIVATION Usage is directly tied to visual activation. No call to action? No usage!
  • LAYAR HELP CENTER
  • LARGEST 10 million downloads in the US, 38 million worldwide 75,000 marketeers & publishers on the Layar Creator EASIEST Make a page interactive under a minute FIXED PRICE* $60 per image no matter size of print run or usage
  • QUESTIONS & ANSWERS
  • Get this deck, the recording of today’s show, industry overview tomorrow at www.layar. com/advertising GET THIS DECK & MORE
  • THANK YOU! MAXIMILIAN BIEDERMANN Sales & Marketing Associate GEORGIA DIACONESCU Interactive Print Consultant