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The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
The community creating the new medium
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The community creating the new medium

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Presentation by Claire Boonstra at the Layar NEXT Event, June 18th 2010

Presentation by Claire Boonstra at the Layar NEXT Event, June 18th 2010

Published in: Technology, Business
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Transcript

  • 1. The Community Creating the New Medium Claire Boonstra, Co-founder
  • 2. There is Layar content in every country of the World © 2010, Layar B.V.
  • 3. 1000
  • 4. Milestone: 1000 layers published 1000 Published layers Plan 2010 750 500 250 0 0 13 26 38 51 June 09 June 2010 © 2010, Layar B.V.
  • 5. 3000 layers in progress 4000 active brands, agencies, developers
  • 6. Layar Partner Network
  • 7. Layar Partner Network (1): Europe © 2010, Layar B.V.
  • 8. LPN (2): Rest of World You? © 2010, Layar B.V.
  • 9. © 2010, Layar B.V.
  • 10. DnL Productions Inc. In wireless mobile devices since 2001 Devt of embedded UI and Contents 8p Seoul; 6p Toronto 2D Design + 3D Animation + Devt
  • 11. “KOREA ” is a portal layer. POIs + Events + 3D Landmarks Opened beta for public since May 4, 2010 24,000+ users and 3,000 hits per day
  • 12. Why Layar? Most popular AR browser Developer friendly environment Flexible Technology 3D space and 3D object
  • 13. Medium-specific content: immersive AR experiences
  • 14. 3D webshops wherever your fans are Layer developed by HPSC.fr © 2010, Layar B.V.
  • 15. Pianist enriching empty moments Layer developed by SNDRV & TABWorldmedia
  • 16. Layer developed by Winvolve & Hoppala
  • 17. Virtual Public Art Project Layer developedLayar B.V. © 2010, by VPAP
  • 18. © 2010, Layar B.V.
  • 19. © 2010, Layar B.V.
  • 20. © 2010, Layar B.V.
  • 21. Washington Monument © 2010, Layar B.V.
  • 22. Do you want to take it home? Click on the 3D model © 2010, Layar B.V.
  • 23. © 2010, Layar B.V.
  • 24. Better understanding of context More compelling experiences Yeeehaa

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