The community creating the new medium

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Presentation by Claire Boonstra at the Layar NEXT Event, June 18th 2010

Presentation by Claire Boonstra at the Layar NEXT Event, June 18th 2010

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Transcript

  • 1. The Community Creating the New Medium Claire Boonstra, Co-founder
  • 2. There is Layar content in every country of the World © 2010, Layar B.V.
  • 3. 1000
  • 4. Milestone: 1000 layers published 1000 Published layers Plan 2010 750 500 250 0 0 13 26 38 51 June 09 June 2010 © 2010, Layar B.V.
  • 5. 3000 layers in progress 4000 active brands, agencies, developers
  • 6. Layar Partner Network
  • 7. Layar Partner Network (1): Europe © 2010, Layar B.V.
  • 8. LPN (2): Rest of World You? © 2010, Layar B.V.
  • 9. © 2010, Layar B.V.
  • 10. DnL Productions Inc. In wireless mobile devices since 2001 Devt of embedded UI and Contents 8p Seoul; 6p Toronto 2D Design + 3D Animation + Devt
  • 11. “KOREA ” is a portal layer. POIs + Events + 3D Landmarks Opened beta for public since May 4, 2010 24,000+ users and 3,000 hits per day
  • 12. Why Layar? Most popular AR browser Developer friendly environment Flexible Technology 3D space and 3D object
  • 13. Medium-specific content: immersive AR experiences
  • 14. 3D webshops wherever your fans are Layer developed by HPSC.fr © 2010, Layar B.V.
  • 15. Pianist enriching empty moments Layer developed by SNDRV & TABWorldmedia
  • 16. Layer developed by Winvolve & Hoppala
  • 17. Virtual Public Art Project Layer developedLayar B.V. © 2010, by VPAP
  • 18. © 2010, Layar B.V.
  • 19. © 2010, Layar B.V.
  • 20. © 2010, Layar B.V.
  • 21. Washington Monument © 2010, Layar B.V.
  • 22. Do you want to take it home? Click on the 3D model © 2010, Layar B.V.
  • 23. © 2010, Layar B.V.
  • 24. Better understanding of context More compelling experiences Yeeehaa