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The community creating the new medium
 

The community creating the new medium

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Presentation by Claire Boonstra at the Layar NEXT Event, June 18th 2010

Presentation by Claire Boonstra at the Layar NEXT Event, June 18th 2010

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    The community creating the new medium The community creating the new medium Presentation Transcript

    • The Community Creating the New Medium Claire Boonstra, Co-founder
    • There is Layar content in every country of the World © 2010, Layar B.V.
    • 1000
    • Milestone: 1000 layers published 1000 Published layers Plan 2010 750 500 250 0 0 13 26 38 51 June 09 June 2010 © 2010, Layar B.V.
    • 3000 layers in progress 4000 active brands, agencies, developers
    • Layar Partner Network
    • Layar Partner Network (1): Europe © 2010, Layar B.V.
    • LPN (2): Rest of World You? © 2010, Layar B.V.
    • © 2010, Layar B.V.
    • DnL Productions Inc. In wireless mobile devices since 2001 Devt of embedded UI and Contents 8p Seoul; 6p Toronto 2D Design + 3D Animation + Devt
    • “KOREA ” is a portal layer. POIs + Events + 3D Landmarks Opened beta for public since May 4, 2010 24,000+ users and 3,000 hits per day
    • Why Layar? Most popular AR browser Developer friendly environment Flexible Technology 3D space and 3D object
    • Medium-specific content: immersive AR experiences
    • 3D webshops wherever your fans are Layer developed by HPSC.fr © 2010, Layar B.V.
    • Pianist enriching empty moments Layer developed by SNDRV & TABWorldmedia
    • Layer developed by Winvolve & Hoppala
    • Virtual Public Art Project Layer developedLayar B.V. © 2010, by VPAP
    • © 2010, Layar B.V.
    • © 2010, Layar B.V.
    • © 2010, Layar B.V.
    • Washington Monument © 2010, Layar B.V.
    • Do you want to take it home? Click on the 3D model © 2010, Layar B.V.
    • © 2010, Layar B.V.
    • Better understanding of context More compelling experiences Yeeehaa