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Layar Augmented Reality Browser at M-Football conference 2010
 

Layar Augmented Reality Browser at M-Football conference 2010

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Claire's presentation at the M-Football conference 2010 at the Emirates Stadium in London on Januari 21st.

Claire's presentation at the M-Football conference 2010 at the Emirates Stadium in London on Januari 21st.
Presenting cool FIFA2010 Layar Augmented Reality concepts.

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    Layar Augmented Reality Browser at M-Football conference 2010 Layar Augmented Reality Browser at M-Football conference 2010 Presentation Transcript

    • Layar & M-Football Jan 21st, 2010
    • © 2009, Layar BV Confidential and Proprietory Photo: Marco Derk Browse The World, http://layar.com
    • Claire Boonstra Layar co-founder
    • Layar team!
    • Augmented Reality
    • Our reality: an empty canvas http://www.flickr.com/photos/pmo/533680927/
    • http://www.flickr.com/photos/czy_584/42672745/
    • Location based Marker based (image recognition)
    • Location & direction GPS / Cell-ID Compass Camera
    • Supported devices Android iPhone 3G S Symbian back soon Q1 2010
    • Open platform
    • Active Layar content +50 creators Austria Belgium Bosnia 1650+ Canada Bulgaria United States France Germany India Mexico Italy Singapore Ireland Japan Montenegro Korea 0 Macedonia Venezuela Netherlands Brasil Portugal Argentina Serbia Chili South Africa Australia Spain New Zealand Sweden United Kingdom
    • Content developers doing business developing layers for themselves or 3rd parties
    • >320 layers published worldwide
    • Some of the brands on Layar Truli Newb a ury St YP Voo OSM doo Hotp Fest Ideali ads Tim sta Horto n’s
    • Examples of what can be done with Layar - already now
    • http://en.nai.nl/exhibitions/sara Layer developed by NAi/ IN10 (Rotterdam)
    • “See what you can’t see”
    • Re- create the Amsterdam, past Damrak, 1942 Fictional example; various of such layers in development
    • Imagine: Summer 2010, Colosseum, Rome
    • ... and hear the lions roar Fictional example; various of such layers in development
    • Beatles Magical AR tour Layer developed by AugmentReality.co.uk
    • New art Inside of a piece of art inspired by Mondrian Layer developed by CMCDV (Germany)
    • 3D objects placed above your head Layers developed by Muzar.org (NL) and Winvolve (Canada)
    • Place Santa in someone’s office Webservice (PC) Layer developed by Muzar (NL)
    • Stand here to take a Hermann and me in St Anton! picture with Brought to you by Audi Hermann Maier in 3D! Fictional example
    • Special feature: Automatic Triggering http://www.flickr.com/photos/gx9/274672095/
    • Seeda - Japanese Rapper launched new single though Layar
    • music starts playing automatically when reached pre-defined destination Layer developed by SystemK (Japan)
    • Many possibilities for auto- triggered actions: Play audio Play video Show quiz question Show 3D object Show image etc...
    • Special feature: Point - Point
    • Personali zation & closed layers: login Layer developed by Masternaut
    • Experience domes teleport yourself Fictional example; demo’d by Layar at PICNIC conference 09
    • Some ideas for FIFA 2010
    • Place messages above the sports field Allez les Bleus! London greets I wanna see you! mashed potatoes :) Fictional example
    • Soccer player treasure hunt find the entire team & win gold Layar demo developed by AugmentReality (UK)
    • Minigames Challenges on remarkable locations Layar demo developed by Triangle Studios (NL)
    • AR tour guides & pubfinders Brought to you by brand xyz
    • Program guides & live scores Waiting line entertainment
    • All possible: right now. with Layar version 3.0
    • Experiences!
    • Ecosystem Animators Storytellers Historians Tech developers Architects Game designers Creative Agencies Artists Educators 3D modelers Brands Governments
    • Do it yourself? http://dev.layar.com
    • Need help? Check the Developer Catalog
    • © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
    • or use one of these easy development tools:
    • •PorPOIse by Jens de Smit •Hoppala layerbuilder by Marc Rene Gardeya •LayarDotNet by Dylan Phillips •Python: Django-Layar by James Turk •BuildAR by Rob Manson
    • You develop the concepts We facilitate platform ecosystem tools
    • What’s your dream?
    • Thanks! claire@layar.com @claireboo visit www.layar.com