Layar Augmented Reality Browser at M-Football conference 2010

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Claire's presentation at the M-Football conference 2010 at the Emirates Stadium in London on Januari 21st.
Presenting cool FIFA2010 Layar Augmented Reality concepts.

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Layar Augmented Reality Browser at M-Football conference 2010

  1. 1. Layar & M-Football Jan 21st, 2010
  2. 2. © 2009, Layar BV Confidential and Proprietory Photo: Marco Derk Browse The World, http://layar.com
  3. 3. Claire Boonstra Layar co-founder
  4. 4. Layar team!
  5. 5. Augmented Reality
  6. 6. Our reality: an empty canvas http://www.flickr.com/photos/pmo/533680927/
  7. 7. http://www.flickr.com/photos/czy_584/42672745/
  8. 8. Location based Marker based (image recognition)
  9. 9. Location & direction GPS / Cell-ID Compass Camera
  10. 10. Supported devices Android iPhone 3G S Symbian back soon Q1 2010
  11. 11. Open platform
  12. 12. Active Layar content +50 creators Austria Belgium Bosnia 1650+ Canada Bulgaria United States France Germany India Mexico Italy Singapore Ireland Japan Montenegro Korea 0 Macedonia Venezuela Netherlands Brasil Portugal Argentina Serbia Chili South Africa Australia Spain New Zealand Sweden United Kingdom
  13. 13. Content developers doing business developing layers for themselves or 3rd parties
  14. 14. >320 layers published worldwide
  15. 15. Some of the brands on Layar Truli Newb a ury St YP Voo OSM doo Hotp Fest Ideali ads Tim sta Horto n’s
  16. 16. Examples of what can be done with Layar - already now
  17. 17. http://en.nai.nl/exhibitions/sara Layer developed by NAi/ IN10 (Rotterdam)
  18. 18. “See what you can’t see”
  19. 19. Re- create the Amsterdam, past Damrak, 1942 Fictional example; various of such layers in development
  20. 20. Imagine: Summer 2010, Colosseum, Rome
  21. 21. ... and hear the lions roar Fictional example; various of such layers in development
  22. 22. Beatles Magical AR tour Layer developed by AugmentReality.co.uk
  23. 23. New art Inside of a piece of art inspired by Mondrian Layer developed by CMCDV (Germany)
  24. 24. 3D objects placed above your head Layers developed by Muzar.org (NL) and Winvolve (Canada)
  25. 25. Place Santa in someone’s office Webservice (PC) Layer developed by Muzar (NL)
  26. 26. Stand here to take a Hermann and me in St Anton! picture with Brought to you by Audi Hermann Maier in 3D! Fictional example
  27. 27. Special feature: Automatic Triggering http://www.flickr.com/photos/gx9/274672095/
  28. 28. Seeda - Japanese Rapper launched new single though Layar
  29. 29. music starts playing automatically when reached pre-defined destination Layer developed by SystemK (Japan)
  30. 30. Many possibilities for auto- triggered actions: Play audio Play video Show quiz question Show 3D object Show image etc...
  31. 31. Special feature: Point - Point
  32. 32. Personali zation & closed layers: login Layer developed by Masternaut
  33. 33. Experience domes teleport yourself Fictional example; demo’d by Layar at PICNIC conference 09
  34. 34. Some ideas for FIFA 2010
  35. 35. Place messages above the sports field Allez les Bleus! London greets I wanna see you! mashed potatoes :) Fictional example
  36. 36. Soccer player treasure hunt find the entire team & win gold Layar demo developed by AugmentReality (UK)
  37. 37. Minigames Challenges on remarkable locations Layar demo developed by Triangle Studios (NL)
  38. 38. AR tour guides & pubfinders Brought to you by brand xyz
  39. 39. Program guides & live scores Waiting line entertainment
  40. 40. All possible: right now. with Layar version 3.0
  41. 41. Experiences!
  42. 42. Ecosystem Animators Storytellers Historians Tech developers Architects Game designers Creative Agencies Artists Educators 3D modelers Brands Governments
  43. 43. Do it yourself? http://dev.layar.com
  44. 44. Need help? Check the Developer Catalog
  45. 45. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
  46. 46. or use one of these easy development tools:
  47. 47. •PorPOIse by Jens de Smit •Hoppala layerbuilder by Marc Rene Gardeya •LayarDotNet by Dylan Phillips •Python: Django-Layar by James Turk •BuildAR by Rob Manson
  48. 48. You develop the concepts We facilitate platform ecosystem tools
  49. 49. What’s your dream?
  50. 50. Thanks! claire@layar.com @claireboo visit www.layar.com

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