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Maarten Lens-FitzGerald at Stream 2011: Augmented Reality is the Equalizer
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Maarten Lens-FitzGerald at Stream 2011: Augmented Reality is the Equalizer

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Maarten Lens-FitzGerald's Ignite talk at WPP's Stream 2011 Conference: "Augmented Reality is to be the equalizer, the digital eye that reveals all in the explosion of communication."

Maarten Lens-FitzGerald's Ignite talk at WPP's Stream 2011 Conference: "Augmented Reality is to be the equalizer, the digital eye that reveals all in the explosion of communication."

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  • 1. 550.000.000 years ago a period startedcalled the Cambrian explosion© 2011, Layar Confidential and Proprietory
  • 2. Life on earth exploded in all it’s infinite variety.The “Big Bang” of biology© 2011, Layar Confidential and Proprietory
  • 3. The first organisms started to see. It changed the game forever.© 2011, Layar Confidential and Proprietory
  • 4. Predation exploded. And prey adapted:camouflage, distracting, herding
  • 5. Today there is an explosion of communication.And predation of individuals by brands.
  • 6. Advertisers know all, recognize all faces, have super cookies, they target all, profile all© 2011, Layar Confidential and Proprietory
  • 7. People develop new methods to avoid detection.Modern camouflage© 2011, Layar Confidential and Proprietory
  • 8. The best tool is in your pocket right now.It will enables people to see, to herd, to fight
  • 9. VISIONConnectivity Location The ability to see, combined with the power of the web, its content, tools and the social graph makes it unstoppable
  • 10. 123 Hold over your phone and share
  • 11. Reveal, see more
  • 12. Warn each other, see all information
  • 13. Herding, talking back.Together, stronger.
  • 14. Layar has the tools to see more & talk on things. For professional content and for user generated content. Professional Content User Generated Content magazines booksAll Objects & posters walls Flat Media packaging newspapers
  • 15. Augmented Reality is THE equalizer. OUR digital eye that reveals ALL