550.000.000 years ago a period startedcalled the Cambrian explosion© 2011, Layar Confidential and Proprietory
Life on earth exploded in all it’s infinite variety.The “Big Bang” of biology© 2011, Layar Confidential and Proprietory
The first organisms started to see. It changed the game forever.© 2011, Layar Confidential and Proprietory
Predation exploded. And prey adapted:camouflage, distracting, herding
Today there is an explosion of communication.And predation of individuals by brands.
Advertisers know all, recognize all faces,                                            have super cookies, they target all,...
People develop new methods to avoid detection.Modern camouflage© 2011, Layar Confidential and Proprietory
The best tool is in your pocket right now.It will enables people to see, to herd, to fight
VISIONConnectivity                                              Location               The ability to see, combined with t...
123   Hold over your phone and share
Reveal, see more
Warn each other, see all information
Herding, talking back.Together, stronger.
Layar has the tools to see more & talk on things.                For professional content and for user generated content. ...
Augmented Reality is THE equalizer.   OUR digital eye that reveals ALL
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Maarten Lens-FitzGerald at Stream 2011: Augmented Reality is the Equalizer

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Maarten Lens-FitzGerald's Ignite talk at WPP's Stream 2011 Conference: "Augmented Reality is to be the equalizer, the digital eye that reveals all in the explosion of communication."

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Maarten Lens-FitzGerald at Stream 2011: Augmented Reality is the Equalizer

  1. 1. 550.000.000 years ago a period startedcalled the Cambrian explosion© 2011, Layar Confidential and Proprietory
  2. 2. Life on earth exploded in all it’s infinite variety.The “Big Bang” of biology© 2011, Layar Confidential and Proprietory
  3. 3. The first organisms started to see. It changed the game forever.© 2011, Layar Confidential and Proprietory
  4. 4. Predation exploded. And prey adapted:camouflage, distracting, herding
  5. 5. Today there is an explosion of communication.And predation of individuals by brands.
  6. 6. Advertisers know all, recognize all faces, have super cookies, they target all, profile all© 2011, Layar Confidential and Proprietory
  7. 7. People develop new methods to avoid detection.Modern camouflage© 2011, Layar Confidential and Proprietory
  8. 8. The best tool is in your pocket right now.It will enables people to see, to herd, to fight
  9. 9. VISIONConnectivity Location The ability to see, combined with the power of the web, its content, tools and the social graph makes it unstoppable
  10. 10. 123 Hold over your phone and share
  11. 11. Reveal, see more
  12. 12. Warn each other, see all information
  13. 13. Herding, talking back.Together, stronger.
  14. 14. Layar has the tools to see more & talk on things. For professional content and for user generated content. Professional Content User Generated Content magazines booksAll Objects & posters walls Flat Media packaging newspapers
  15. 15. Augmented Reality is THE equalizer. OUR digital eye that reveals ALL
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