Let’s talk product

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Presentation by Raimo van der Klein at the Layar NEXT Event, June 18th 2010

Presentation by Raimo van der Klein at the Layar NEXT Event, June 18th 2010

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  • 1. Let’s talk Product Raimo van der Klein, CEO
  • 2. Layar Active users (last 30 days) 700.000 625.000 550.000 1.600.000 people 475.000 since January. 400.000 10 0 0 0 10 0 /1 /1 /1 /1 9/ 6/ 16 23 30 13 5/ 6/ 5/ 5/ 5/ 6/ © 2010, Layar B.V.
  • 3. 716.000 Active users © 2010, Layar B.V.
  • 4. Average amount of Layers opened by users 50% How many layers do 38% people experience? Version 3.0 & 3.1 Version 3.5.1 (Stream) 25% 13% 0% 1 layer 2 layers 3 layers 4 layers 5 layers more © 2010, Layar B.V.
  • 5. Three product dimensions 1. Business models for publishers 2. Medium specific discovery mechanism 3. ... © 2010, Layar B.V.
  • 6. Payments Next Steps? Global Payments. Soon!! © 2010, Layar B.V.
  • 7. Two levels of discovery Stream Catalog Situation Awareness Layers © 2010, Layar B.V.
  • 8. Medium specific discovery Television Magazines Internet © 2010, Layar B.V.
  • 9. Stream intentions Less Drama Context Dynamic Part of daily life © 2010, Layar B.V.
  • 10. 2.000.000 lists served © 2010, Layar B.V.
  • 11. Nice move! © 2010, Layar B.V.
  • 12. No choices But content © 2010, Layar B.V.
  • 13. Five Tips for Layar Stream: 1. Set a category for your layer 2. Give short, meaningful titles to POIs. 3. Give your POIs a unique ID. 4. Give your POIs the correct Time To Live 5. A high-value POI with actions or 3D is more likely to rank high. © 2010, Layar B.V.
  • 14. Discovering content ? © 2010, Layar B.V.
  • 15. Discovering content Mobile Coupons ? © 2010, Layar B.V.
  • 16. Discovering content Dating ? © 2010, Layar B.V.
  • 17. Discovering content Checkins ? © 2010, Layar B.V.
  • 18. Discovering content Event tickets ? © 2010, Layar B.V.
  • 19. Discovering content Departure times ? © 2010, Layar B.V.
  • 20. Discovering content Future buildings ? © 2010, Layar B.V.
  • 21. Discovering content Games ? © 2010, Layar B.V.
  • 22. Discovering content Nature trails ? © 2010, Layar B.V.
  • 23. Discovering content Restaurant reviews ? © 2010, Layar B.V.
  • 24. Discovering content ...a new category ? © 2010, Layar B.V.
  • 25. What is missing? © 2010, Layar B.V.
  • 26. Three new dimensions 1. Business models for publishers 2. Medium specific discovery mechanism 3. Open the platform for users © 2010, Layar B.V.
  • 27. Discovering content User placed objects © 2010, Layar B.V.
  • 28. Leave & share messages © 2010, Layar B.V.
  • 29. Introducing FLOATICONS™ Rhymo: Working on my presentation for Layar NEXT © 2010, Layar B.V.
  • 30. Animation © 2010, Layar B.V.
  • 31. Feed a cookie! © 2010, Layar B.V.
  • 32. © 2010, Layar B.V.
  • 33. © 2010, Layar B.V.
  • 34. © 2010, Layar B.V.
  • 35. Phased Launch: Today: Demo with Layar Team Next Week: BETA 3.9 client for developers July: Release 4.0 release © 2010, Layar B.V.
  • 36. Layers Discovery Objects Foundation is laid!
  • 37. One more announcement!
  • 38. Image Recognition © 2010, Layar B.V.
  • 39. © 2010, Layar B.V.
  • 40. Video!!!!