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Let’s talk Product
   Raimo van der Klein, CEO
Layar Active users (last 30 days)
700.000



625.000



550.000

                                                         ...
716.000 Active users



                       © 2010, Layar B.V.
Average amount of Layers opened by users
                     50%

How many layers do
                     38%
people expe...
Three product dimensions

1. Business models for publishers
2. Medium specific discovery mechanism
3. ...



             ...
Payments


Next Steps?

                         Global Payments. Soon!!




                                           © ...
Two levels of discovery


   Stream               Catalog
  Situation Awareness     Layers




                           ...
Medium specific discovery

Television   Magazines   Internet




                                    © 2010, Layar B.V.
Stream intentions

     Less Drama


   Context Dynamic

   Part of daily life

                        © 2010, Layar B.V.
2.000.000 lists served




                     © 2010, Layar B.V.
Nice move!



             © 2010, Layar B.V.
No choices
      But content

                    © 2010, Layar B.V.
Five Tips for Layar Stream:
1. Set a category for your layer
2. Give short, meaningful titles to POIs.
3. Give your POIs a...
Discovering content




                      ?


                      © 2010, Layar B.V.
Discovering content

      Mobile Coupons




                       ?


                       © 2010, Layar B.V.
Discovering content




     Dating           ?


                      © 2010, Layar B.V.
Discovering content



     Checkins

                      ?


                      © 2010, Layar B.V.
Discovering content

          Event tickets




                          ?


                          © 2010, Layar B.V.
Discovering content




      Departure times   ?


                        © 2010, Layar B.V.
Discovering content



Future buildings

                        ?


                        © 2010, Layar B.V.
Discovering content




            Games     ?


                      © 2010, Layar B.V.
Discovering content


Nature trails



                      ?


                      © 2010, Layar B.V.
Discovering content



        Restaurant reviews

                             ?


                             © 2010, L...
Discovering content




         ...a new category   ?


                             © 2010, Layar B.V.
What is missing?




                   © 2010, Layar B.V.
Three new dimensions

1. Business models for publishers
2. Medium specific discovery mechanism
3. Open the platform for us...
Discovering content




         User placed objects

                               © 2010, Layar B.V.
Leave & share messages



                         © 2010, Layar B.V.
Introducing FLOATICONS™

       Rhymo: Working on my
       presentation for Layar NEXT




                              ...
Animation




            © 2010, Layar B.V.
Feed a cookie!




                 © 2010, Layar B.V.
© 2010, Layar B.V.
© 2010, Layar B.V.
© 2010, Layar B.V.
Phased Launch:
Today: Demo with Layar Team
Next Week: BETA 3.9 client for developers
July: Release 4.0 release




       ...
Layers   Discovery


                         Objects



Foundation is laid!
One more announcement!
Image Recognition




                    © 2010, Layar B.V.
© 2010, Layar B.V.
Video!!!!
Let’s talk product
Let’s talk product
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Let’s talk product

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Presentation by Raimo van der Klein at the Layar NEXT Event, June 18th 2010

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Transcript of "Let’s talk product"

  1. 1. Let’s talk Product Raimo van der Klein, CEO
  2. 2. Layar Active users (last 30 days) 700.000 625.000 550.000 1.600.000 people 475.000 since January. 400.000 10 0 0 0 10 0 /1 /1 /1 /1 9/ 6/ 16 23 30 13 5/ 6/ 5/ 5/ 5/ 6/ © 2010, Layar B.V.
  3. 3. 716.000 Active users © 2010, Layar B.V.
  4. 4. Average amount of Layers opened by users 50% How many layers do 38% people experience? Version 3.0 & 3.1 Version 3.5.1 (Stream) 25% 13% 0% 1 layer 2 layers 3 layers 4 layers 5 layers more © 2010, Layar B.V.
  5. 5. Three product dimensions 1. Business models for publishers 2. Medium specific discovery mechanism 3. ... © 2010, Layar B.V.
  6. 6. Payments Next Steps? Global Payments. Soon!! © 2010, Layar B.V.
  7. 7. Two levels of discovery Stream Catalog Situation Awareness Layers © 2010, Layar B.V.
  8. 8. Medium specific discovery Television Magazines Internet © 2010, Layar B.V.
  9. 9. Stream intentions Less Drama Context Dynamic Part of daily life © 2010, Layar B.V.
  10. 10. 2.000.000 lists served © 2010, Layar B.V.
  11. 11. Nice move! © 2010, Layar B.V.
  12. 12. No choices But content © 2010, Layar B.V.
  13. 13. Five Tips for Layar Stream: 1. Set a category for your layer 2. Give short, meaningful titles to POIs. 3. Give your POIs a unique ID. 4. Give your POIs the correct Time To Live 5. A high-value POI with actions or 3D is more likely to rank high. © 2010, Layar B.V.
  14. 14. Discovering content ? © 2010, Layar B.V.
  15. 15. Discovering content Mobile Coupons ? © 2010, Layar B.V.
  16. 16. Discovering content Dating ? © 2010, Layar B.V.
  17. 17. Discovering content Checkins ? © 2010, Layar B.V.
  18. 18. Discovering content Event tickets ? © 2010, Layar B.V.
  19. 19. Discovering content Departure times ? © 2010, Layar B.V.
  20. 20. Discovering content Future buildings ? © 2010, Layar B.V.
  21. 21. Discovering content Games ? © 2010, Layar B.V.
  22. 22. Discovering content Nature trails ? © 2010, Layar B.V.
  23. 23. Discovering content Restaurant reviews ? © 2010, Layar B.V.
  24. 24. Discovering content ...a new category ? © 2010, Layar B.V.
  25. 25. What is missing? © 2010, Layar B.V.
  26. 26. Three new dimensions 1. Business models for publishers 2. Medium specific discovery mechanism 3. Open the platform for users © 2010, Layar B.V.
  27. 27. Discovering content User placed objects © 2010, Layar B.V.
  28. 28. Leave & share messages © 2010, Layar B.V.
  29. 29. Introducing FLOATICONS™ Rhymo: Working on my presentation for Layar NEXT © 2010, Layar B.V.
  30. 30. Animation © 2010, Layar B.V.
  31. 31. Feed a cookie! © 2010, Layar B.V.
  32. 32. © 2010, Layar B.V.
  33. 33. © 2010, Layar B.V.
  34. 34. © 2010, Layar B.V.
  35. 35. Phased Launch: Today: Demo with Layar Team Next Week: BETA 3.9 client for developers July: Release 4.0 release © 2010, Layar B.V.
  36. 36. Layers Discovery Objects Foundation is laid!
  37. 37. One more announcement!
  38. 38. Image Recognition © 2010, Layar B.V.
  39. 39. © 2010, Layar B.V.
  40. 40. Video!!!!
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