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Layar Online Event – July 18th
 

Layar Online Event – July 18th

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The slides from our US Online Event.

The slides from our US Online Event.

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    Layar Online Event – July 18th Layar Online Event – July 18th Presentation Transcript

    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Augmented Reality 101 Additional revenue and more reader engagement with augmented reality Maarten Lens-FitzGerald US General Manager & Co-founder maarten@layar.com, 347 414 4000 1
    • Maarten Lens-FitzGerald - US General manager & co-founder of Layar 2
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary 45 minutes presentation 15 minutes Q&A Questions via ”question box” The webinar is recorded and will be online on the blog and emailed Stay up to date, follow the blog and subscribe to the newsletter Download the deck now via link in the chat 3
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Agenda - Introductions - History - Tools & Walk Through - Examples - Business Models - Learnings - Layar Services & A Special Offer 4
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary •Worlds largest Mobile Augmented Reality & Interactive Print Platform •33 million downloads & over 50.000 marketeers & publishers registered •40 people, based in Amsterdam, The Netherlands & New York •Clients feature Conde Nast, Meredith, Hearst, Napco, Dwell, Inc, Playboy, Publishing Weekly and many more About Layar 5
    • Martin Ahe Interactive Print Consultant 6
    • History From Augmented Reality to Interactive Print 7
    • 1968, Ivan Sutherland 8
    • 1992, Tom Claudell and David Mizell 9
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary future world 1984, Terminator10
    • 2009, Layar Browser 11
    • 2009 - 2011, Layar Platform enabled thousands of AR experiences 12
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2011: The mobile computer can see for the first time 13
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary PRINT has the right Infrastructure WIFI Desire Visually rich No distractions 14
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary extra engagement extra revenue What is Interactive Print The integration of social media, links, video, commerce and other digital assets on printed material. 15
    • “The Layar Creator proved to be very easy.” Robert Thiemann, Editor in chief, Frame Magazine 16
    • Tools & Walk Through Whats in the box? 17
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Image recognition augmented reality for the buttons and video No QR Codes No special printing technology 18
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Mobile App 2D and 3D interactivity Also QR code scanning Free on iOS and Android 19
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Or choose the custom branded app or the SDK 20
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Easy drag 'n' drop online creation tool 21
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    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Standard Buttons 29
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Custom Buttons 30
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary High Experience with low investment using HTML Widgets HTML Widgets render web code on the page for live feeds, animation and interaction 31
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary32
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary33
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary34
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary35
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary 3D For immersive and advanced experiences. Easy to add, hard to create. Studio Dror Business Card Leonardo Da Vinci’s designs come to live in 3D.36
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Enterprise integrations: Automated Processing & Publishing Software Plugins. European Amazon “Bol” puts buy buttons on 25000 covers37
    • www.layar.com/partners 38
    • Business Models How Augmented Reality is earning its lasting place in the value chain 39
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Magazines & Newspapers Grow Reader engagement - Video - Weblinks - Slide shows - Polls - Click to email Additional Ad revenue Upsell existing ads with AR interaction. Commerce Work with retailer or other outlet to create commerce experience. 40
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Local Newspaper Business Case Number of Unique Ads a Year 500,000 Percentage of Ads Made Interactive 25% Number of Interactive Ads 125,000 Up Sell Amount $100 Additional Revenue: $12,500,000 Needed Layar Page Credits 125,000 Cost Per Layar Page Credit $12 Layar Contract Cost $1,500,000 Revenue After Costs: $11,000,000 41
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Printers & Agencies Extra Service Revenue Creating more value for customers as well as revenue Innovation Positioning yourself as an innovative company Retention Extra services around the PDF will ensure customers stay with you 42
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Brands Additional Communication Channel Use your packaging and communication to do more then just the printed message, Innovation Positioning yourself as an innovative company Additional Sales Revenues Enable all surfaces as a point of sales 43
    • Examples Learn from others, inspiration! 44
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Glacier Media: Additional Ad Revenue & Commerce - Started with 12 newspapers - Trained >100 people in 2 weeks - Expanding to all their newspapers45
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Link to more information on their great deals or to their site Utilize a company’s existing advertising by linking to their commercials on YouTube Enhanced Ad Example 46
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Give customers a preview of your menu Make it easy to reserve a table 47
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Use multi-media to provide users with 360° tours Increase test drive with a “Call to book a test drive” button! 48
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Suit Supply x Washington Post: Additional Ad Revenue & Commerce 49
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Magazine Commerce: DWELL x Ahalife: “...seamless commerce experience for our readers” 50
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Verve Girl Actual Print What you see with Layar 51
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Ann Taylor Actual Print What you see with Layar 52
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary INC Magazine: more engagement & additional ad revenue Actual Print What you see with Layar 53
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Publishers Weekly Actual Print What you see with Layar54
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Nelly Moser - Mom Plus, Parents Group - Meredith Actual Print What you see with Layar 55
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Nelly Moser - Fidelity x NewYorker Actual Print What you see with Layar 56
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Reveal the answers example from the Dutch Triple AAA Magazine (4 million circ) 24000 unique users. Half of them shared their results on Twitter 57
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Crystal Light, Conde Nast Studio x Vogue, Allure etc Actual Print What you see with Layar 58
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary59
    • Insights Learnings from the field 60
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Over 40% readers click interactive buttons! Conversions 61
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Instructions and enhanced editorial directly impact views and CTR of AR Ads 90% of advertisers who saw a live demo on their own content purchased an enhanced ad A higher success rate selling Layar then selling online or mobile Ads are sold from anywhere between $99 and $3999 or over Raised morale with sales team 100% success rate for all sales people Most popular enhancements for ads are videos and weblinks No new people were hired for this integration 62
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Activate the new channel Call to actions Instructions Reader Contests Promotional Ads Editorials (education & unique content) 63
    • Layar Services & A Special Offer Hit the ground running 64
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Creating Successful Campaigns Steps to Effective Campaign Creation Step 1: Getting Started with Interactive Print Step 2: Best Practices Guidelines Step 3: Integrating Interactive Print in a Workflow layar.it/ECCguide 65
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Layar Services Campaign Review Service An personal online review of - Page Quality - Instructions - Calls to action - Content - Design - Placement To increase the quality and effectiveness of your campaigns. $1300 per review Getting Started Workshop An 2 hour online workshop over skype or Goto meeting. Topics covered - The Layar Creator - Best Practices - Testing and Publishing - Statistics and Analytics Get your whole team upto speed on Interactive print. Hit the ground running. $1950 for online workshop 66
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Special Offer Step IN Package - 50 page credits - Campaign Review $800 Step UP Package - 100 page credits - Campaign Review $1299save $1300! save $1300! Offer details - Valid till August 31st - Email sales@layar.com, Mention “Online Event Offer” in the subject line and include the following items in the body: the date of your purchase, the size of the bundle, your Layar Creator username and the date you prefer for the review. 67
    • Not all innovation has to disrupt. It can and should strengthen that what exists already. Maarten Lens-FitzGerald @dutchcowboy 68
    • © 2013, Layar B.V. STRICTLY Confidential and Proprietary Thank you! Maarten Lens-FitzGerald 347 414 4000 maarten@layar.com Martin Ahe 917 863 9203 Martin@layar.com www.layar.com 69