Layar Vision introductionfor developersGet more out of AROctober 2011
Contents   •   Layar Vision overview   •   Pricing   •   Creating Layar Vision layers   •   Developer support© Layar 2011
Purpose   •   The purpose of this presentation is to inform developers about       the Layar Vision real-time image recogn...
Layar Vision          computer vision-based detection, tracking and augmentation                          of physical imag...
Terminology   •   Computer vision: a wide range of technologies, algorithms and       approaches aimed at enabling compute...
Terminology   •   Target object: the thing on your desk, the picture in the       magazine, the street art outside. You ca...
Terminology   •   GeoPOI: A point of interest with a specific latitude and       longitude associated with it. GeoPOIs are ...
Layar Vision   •   Layar Vision is real-time, client-side image detection, tracking       and augmentation of physical ima...
Layar Vision features   •   Layar 5.0 features enabled for GeoPOIs will also apply to LV POIs:       •   Support for 3D mo...
Layar Vision is part of the Layar platform   •   Layar Vision POIs and layers are extensions to the existing       Layar p...
Releases   •   Layar Vision will be introduced across Layar’s product portfolio*:       •   Layar Reality Browser 6.0 (iOS...
Developer API and Publishing Site   •   Addition of Layar Vision to layers   •   Add augments, actions and intents to targ...
Layar Vision in the LRB   •   Layar Reality Browser interface structure unchanged   •   LV layers in the catalog alongside...
How it works - developer   •   Developer uploads reference images of the objects to be       recognized, via the Layar Pub...
How it works - user   •   When a user opens a Layar Vision layer (either through the       Layar Browser or the Layar Play...
Feature tracking - flow                           1. Open/refresh layer        Third-party   2. Return reference image ID(s...
Pricing© Layar 2011
Pricing model   •   With Layar Vision, Layar introduces a pricing model for       developers and publishers based on usage...
Pricing                                      Layar Vision                    GeoLayar Browser + Player                    ...
Pricing explanation   •   The Layar Browser and the Layar Player monthly usage fees       are based on the number of objec...
Pricing examples    Number of matches per month   Usage fee per month               5,000                      €0         ...
Creating Layar Vision layers© Layar 2011
Prerequisites   •   Layar developer account   •   Basic understanding of layer creation   •   Layer service (public web se...
Creating Layar Vision layers   1. Enable a layer for image recognition   2. Upload reference image(s)   3. Add augments an...
Step 1: Enable layer for Layar Vision   •   You can enable a layer for Layar Vision when you create a new       layer on t...
Step 2: Uploading reference images   •   When you have enabled a layer for Layar Vision, a place for       uploading refer...
Step 3: Add augments and actions   •   In your layer service, associate the reference image IDs with the       augments an...
Good and bad reference images   •   When uploading reference images, you will receive feedback       whether the reference...
Developer support© Layar 2011
Developer support   •   The following support resources provide a wealth of information       for developers:       •   La...
Testing environment   •    Layar offers developers to test their layers before publishing:       •   Through the API test ...
Developer support© Layar 2011
Developer support   •   The following support resources provide a wealth of information       about Layar Vision for devel...
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Layar Vision introduction for developers

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This slideset introduces Layar Vision to developers and gives a high-level overview of the Layar Vision features

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Layar Vision introduction for developers

  1. 1. Layar Vision introductionfor developersGet more out of AROctober 2011
  2. 2. Contents • Layar Vision overview • Pricing • Creating Layar Vision layers • Developer support© Layar 2011
  3. 3. Purpose • The purpose of this presentation is to inform developers about the Layar Vision real-time image recognition capabilities • We assume you have a basic understanding of Layar and layer creation. If you don’t, please refer to this presentation or visit www.layar.com for more information© Layar 2011
  4. 4. Layar Vision computer vision-based detection, tracking and augmentation of physical images & objects© Layar 2011
  5. 5. Terminology • Computer vision: a wide range of technologies, algorithms and approaches aimed at enabling computers to visually sense and interpret the physical world • Image recognition: a general term for computer vision techniques designed to detect and match physical objects based on stored reference images • Visual search: a form of image recognition where a still image from the client is uploaded for comparison and matching against a server-side database of reference images© Layar 2011
  6. 6. Terminology • Target object: the thing on your desk, the picture in the magazine, the street art outside. You can augment a wide range of physical items with ease.* • Reference image: an image of the target object that is the base standard of comparison for the image recognition system. • Fingerprint: a compact representation of the salient features and characteristics of a reference image, derived from analysis by image processing algorithms. * Target objects with many visual details, angles, and contrast work best. Simple, rounded,© Layar 2011 low contrast targets and highly repetitive patterns are more difficult to recognize.
  7. 7. Terminology • GeoPOI: A point of interest with a specific latitude and longitude associated with it. GeoPOIs are rendered in the Layar Browser and Player. The GeoPOI can be a real location or a relative location around the user. • Layar Vision POI: a point of interest defined on a target object and detected by the Layar Vision system. • Augment: the digital interpretation of a Layar Vision POI or a GeoPOI. It’s attached to a target object or GeoPOI location as seen through the lens of a mobile phone.© Layar 2011
  8. 8. Layar Vision • Layar Vision is real-time, client-side image detection, tracking and augmentation of physical images and objects • Instantaneous detection of target objects from sets of up to 50 image fingerprints. New sets of fingerprints can be dynamically loaded. • Robust tracking algorithm tolerates rotation, off-normal viewing, partial occlusion of target objects • Wide range of augments available for Layar Vision POIs, using the full set of features for GeoPOIs of Layar 5.0© Layar 2011
  9. 9. Layar Vision features • Layar 5.0 features enabled for GeoPOIs will also apply to LV POIs: • Support for 3D models • Support for animated augments • Sharing to Facebook & Twitter • Layer actions: call, email, share, web page, developer initiated actions • Support for audio and video • Autotriggered actions on objects© Layar 2011
  10. 10. Layar Vision is part of the Layar platform • Layar Vision POIs and layers are extensions to the existing Layar platform (clients, APIs, publishing service) • LV layers and Geo layers coexist in the catalog • LV POIs and GeoPOIs can coexist in the same layer • Development process is very similar to what you’re used to • Small API changes required to support the new features© Layar 2011
  11. 11. Releases • Layar Vision will be introduced across Layar’s product portfolio*: • Layar Reality Browser 6.0 (iOS & Android) • Layar Player 2.0 (iOS & Android) • Layar Connect 2.0 * Please check www.layar.com for the availability dates of these releases© Layar 2011
  12. 12. Developer API and Publishing Site • Addition of Layar Vision to layers • Add augments, actions and intents to target objects • Autotriggered actions and gaming elements to objects • Geo-tag objects for location-based services and game play • Integrate GeoPOIs and objects into one single layer • Add multiple augments to a single object • Controls to give your users hints and feedback to find augmented objects© Layar 2011
  13. 13. Layar Vision in the LRB • Layar Reality Browser interface structure unchanged • LV layers in the catalog alongside geo layers • Visual search alongside text search to find and open layers • AR view now scans continuously for target objects • Layers include sets of image “fingerprints” for detection • “Clue menu” can show thumbnails of augmented objects© Layar 2011
  14. 14. How it works - developer • Developer uploads reference images of the objects to be recognized, via the Layar Publishing Site • Each reference image will get a unique ID • When developing a layer, the developer can use these IDs to create the desired AR experience, by associating augments to the reference image IDs • Each image is analyzed for its unique fingerprint which is uploaded to the client with the layer© Layar 2011
  15. 15. How it works - user • When a user opens a Layar Vision layer (either through the Layar Browser or the Layar Player), the image fingerprints corresponding to the reference image IDs for that layer will be loaded to the client • The user can receive hints about augmented objects (configurable by the developer) • When an object is detected and tracked, the associated augment is fetched from the server and rendered on top of the object© Layar 2011
  16. 16. Feature tracking - flow 1. Open/refresh layer Third-party 2. Return reference image ID(s) 5. Scan for feature set(s) service provider 7. Get augment(s) 6. Feature set recognized Object (developer/ publisher) 8. Return augment(s) 9. Display augment(s) 3. Get feature set(s) 4. Return feature set(s) Layar feature repository© Layar 2011
  17. 17. Pricing© Layar 2011
  18. 18. Pricing model • With Layar Vision, Layar introduces a pricing model for developers and publishers based on usage of Layar Vision layers in the Layar Browser or Layar Player • The Layar Player SDK remains free of charge for application developers to integrate into a mobile application • The Layar Browser remains free to use for end users© Layar 2011
  19. 19. Pricing Layar Vision GeoLayar Browser + Player € 0.01 per match per monthMonthly usage fee first 10,000 matches per month are FREE FREE max € 1,000 per month© Layar 2011 Prices valid until May 1, 2012
  20. 20. Pricing explanation • The Layar Browser and the Layar Player monthly usage fees are based on the number of object matches using Layar Vision • An object match is counted for each target object that is successfully tracked and the associated content displayed to the user for at least 1 second • The maximum usage fee per month is capped at € 1,000 • First 10,000 matches per month are free of charge© Layar 2011
  21. 21. Pricing examples Number of matches per month Usage fee per month 5,000 €0 10,000 €0 15,000 €50 100,000 €900 110,000 €1000 200,000 €1000 1,000,000 €1000© Layar 2011
  22. 22. Creating Layar Vision layers© Layar 2011
  23. 23. Prerequisites • Layar developer account • Basic understanding of layer creation • Layer service (public web server)© Layar 2011
  24. 24. Creating Layar Vision layers 1. Enable a layer for image recognition 2. Upload reference image(s) 3. Add augments and actions© Layar 2011
  25. 25. Step 1: Enable layer for Layar Vision • You can enable a layer for Layar Vision when you create a new layer on the Layar Publishing Site • You can also enable an existing layer for Layar Vision via the General tab on the Layar Publishing Site (note: API changes in Layar 6.0 may require modifications to older layers in this case)© Layar 2011
  26. 26. Step 2: Uploading reference images • When you have enabled a layer for Layar Vision, a place for uploading reference images will appear in Layar’s Publishing Site • Here you can upload reference images of the target objects you want to augment • Reference images can be uploaded independent from a layer© Layar 2011
  27. 27. Step 3: Add augments and actions • In your layer service, associate the reference image IDs with the augments and actions that you want to attach to the corresponding target objects • Current features enabled for GeoPOIs can also be applied to objects • A layer can contain both GeoPOIs and objects • You can associate different augments and actions to the same reference image based on location • You can choose to show visual clues to the user© Layar 2011
  28. 28. Good and bad reference images • When uploading reference images, you will receive feedback whether the reference image can be tracked or not • Layar Vision works best on planar surfaces, like posters, billboards, flyers, book covers, CD covers, paintings, etc. • The  surface has to have a certain amount of discriminative texture and details. Very simple/stylized logos, mainly uniformly coloured surfaces or repetitive patterns will be hard to track. • Please refer to the Layar wiki for reference image best practices© Layar 2011
  29. 29. Developer support© Layar 2011
  30. 30. Developer support • The following support resources provide a wealth of information for developers: • Layar developer wiki • Layar developer support environment© Layar 2011
  31. 31. Testing environment • Layar offers developers to test their layers before publishing: • Through the API test page in the publishing platform • Via the Layar app • Layers in testing phase of development are only visible to the developer (when logged in with developer account) (Click here for detailed instructions)© Layar 2011
  32. 32. Developer support© Layar 2011
  33. 33. Developer support • The following support resources provide a wealth of information about Layar Vision for developers: • Layar developer wiki • Layar developer support environment© Layar 2011
  34. 34. Thank you
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